Digital Cream B2B London

Event Details

March 26 2014 (9:00am – 6:00pm)
Emirates Stadium - Royal Oak Suite, London, United Kingdom
1 day

Sorry, this event is now sold out.


Due to popularity this event is now sold out.
Please register your details on our waiting list and should spaces become available we will get in touch. In the meantime, please keep the date pencilled in your diary.

Running alongside Digital Cream London, Digital Cream B2B is an exclusive invitation-only roundtable event for senior client-side B2B marketers to learn from each other about the latest best practice, and discuss the reality of what's working and what's not.

This is not your average one way conversation B2B conference. Digital Cream B2B is a unique opportunity to air specific challenges faced by B2B marketers.   

It’s a 'hands-on' event where you have a say in the conversation …the more you engage, the more you learn. You will network and learn from peers across various industries through specialist discussions and debate.

NB. It's Chatham House Rules so what's said at Digital Cream B2B, stays at Digital Cream B2B.

Roundtable Format

The topic-focused roundtable format allows you to discuss a number of subjects that are most relevant to you and find out from your peers how they are addressing the challenges and opportunities you are also facing. These typically include questions around best practice, measurement, ROI, resourcing, supplier selection, recruitment, business processes, budgeting, trends etc. 

There are three roundtable sessions of an hour and a half each. Each roundtable is moderated and focuses on a particular topic with the roundtable attendees proposing specific questions or challenges they wish to discuss on that topic in the time available.

So the specific agenda for each topic roundtable will depend on the input of the delegates. 

Choose your Topics 

When booking you can choose any three topics. If there is a topic you'd like to discuss which is not listed here then you can suggest it when registering. There are also Digital Cream B2C topics available.

Digital Cream

Topics will focus on deep dive discussions on digital best practice, strategy and processes.

Topics offered include:

  • Mobile Marketing for B2B - Driving your competitive advantage 
  • B2B Social Media - Managing and measuring social media
  • Marketing Automation 
  • Email Marketing & CRM - Trends, challenges and best practise
  • Campaign Attribution - Methods, technology, processes and challenges
  • Customer Experience and Conversion in B2B
  • Integrated Search for B2B (SEO/PPC) - Trends, challenges and best prctise
  • Data Driven Marketing - Making big data actionable

Looking for the B2C table topics? Our parallel event, Digital Cream covers a series of topics specifically for B2C markets. See the B2C table topics.


08:00 – 09:00

Registration and coffee

09:00 – 09:10

Opening Address: Ashley Friedlein, CEO, Econsultancy

09:10 – 09:25

Opening Keynote - Representative from Adobe

09:25 – 10:55

1st Roundtable session

10:55 – 11:25

Morning coffee & networking

11:25 – 11:40

Keynote -  Matthew Candy, European Leader, IBM Interactive Experience

11:40 – 13:10

2nd Roundtable session

13:10 – 14:10

Lunch and networking

14:10 – 15:40

3rd Roundtable session

15:40 – 16:00

Closing Comments: Ashley Friedlein, CEO, Econsultancy

16:00 – 17:30

Drinks reception & networking

Who should attend?

Digital Cream is free to attend for senior client-side B2B marketers.

Delegates will have responsibility for managing or buying services for their marketing or ecommerce activities as well as want to discuss their issues, challenges and pain points with peers. A limited number of people from each company may attend and priority will be given to the most senior job titles. 

Each registration for Digital Cream B2B is subject to approval – we will let you know in due course whether your place has been confirmed.

Who is coming?

Marketing Director, 8 Northumberland Avenue
Head of Content, Accucore Group
Digital Marketing Manager, ADP
Digital Marketing Strategy Manager, Anixter
Head of Mobile, Archant
Online Service Manager, ARM
Director of Marketing, Audio Network
Digital Manager, Audio Network
Global Communications Manager, Avery Weigh - Tronix
Digital Marketing Manager, Avery Weigh-Tronix
Senior Marketing Manager, BBI Solutions
VP, Digital Relationship Management, BlackRock
VP Mobile Marketing Manager EMEA, Blackrock
Marketing Communications Manager, BOC
Website Manager, Bottomline Technologies
Mkt Manager Payments, Bottomline Technologies
Head of Marketing, BSI
Global web Design and Usability Manager, BSI Group
Digital Marketing Manager, Business Stream
Head of Digital Marketing, CEB
Senior Marketing Manager, Charities Aid Foundation
Digital Marketing Manager, Cisco
Online Marketing Manager, Citation 
Ecrm Manager, City & Guilds
Digital Marketing Manager, Colt Technology Services Group Limited
Director, Marketing Communications, Colt Technology Services Group Limited
Head of Marketing, Databarracks
International E Business, Douwe Egberts
Online Marketing Manager, Essentra Components
Marketing Manager, Ethical Corporation
Marketing Director, Falkland Press Limited
Head of Marketing, FC Business Intelligence Ltd
Marketing Director, Floream/Home Learning College
GM Commercial Operations and Digital Strategy, GE
Director of Marketing, GreenAcres Groups Ltd
Marketing Director, HMG
Group Marketing Director, i2i Events Group 
Marketing Manager, ICAEW
Head of Online, IGD
Head of Marketing, IGD
Marketing Director, Image Source
Digital Director, Inflexion
Group Marketing Director, Informa
Director of Marketing & Audience Development, Johnston Press
Head of Digital Marketing, Juniper Networks
Head of Strategic Marketing, Keith Prowse
Senior Marketing Manager, LexisNexis
Head of Online, LexisNexis UK
Head of Branding & Social, LexisNexis UK
Marketing Director, Livingstone Partners LLP
Director, Maxxis Uk
Head of Digital Engagement, Ministry of Defence
Digital Marketing Manager, Old Mutual Global Investors
Marketing Manager, Opus Energy
Marketing Manager, Peto
Global Online Marketing Manager, Planon Software
Online Marketing Manager, Platts
CEO, PrismaStar
Head of Marketing & Communications, Process Management International Ltd.
Head of Campaigns, PwC
Head of Marketing, RedLaw
Editorial Development Director, Reed Business Information
Digital Marketing Manager, Reed Exhibitions
Head of Marketing, International, Regulatory DataCorp
Head of Digital, Rentokil Initial
Digital Content Manager, RSA Insurance Group
Head of Marketing, Sage Pay
Head of Marketing, Scottish Enterprise
Head of Online, Sodexo Prestige
Head of Digital Marketing, Strutt & Parker
Senior Product Marketing Manager, Symantec
Marketing Manager, Telstra Global
Online Services Manager, The Pensions Regulator
Web Operations Manager, Thomson Reuters
Director, Marketing Operations & Analysis, Thomson Reuters
Senior Marketing Operations Manager, Thomson Reuters
Head of Marketing,
Head of Market Insight and Analytics, Unum
Head of Marketing, Updata Infrastructure
Multimedia Manager, Vanguard Asset Management
Digital Comms Manager, Visa Europe
Marketing Manager, Wine Owners
Head of Commercial Marketing, WorldPay
Digital Marketing Director, Worldpay UK
Digital Propositions Manager, WorldPay UK


Emirates Stadium - Royal Oak Suite

Royal Oak Suite
North Stand
N7 7AJ
United Kingdom

Google Maps

Arsenal Station (Piccadilly Line) is a short three minute walk from the ground; just exit out of the station and turn right, and you will see the stadium on the right hand side. Walk over the Ken Friar bridge, following the stadium round to the right, you will see the entrance to the Royal Oak Suite in front of you.

Holloway Road (Piccadilly Line), Finsbury Park (Victoria / Piccadilly Lines and overground rail) and Highbury & Islington (Victoria Line, North London Line, overground rail) stations are around 10 minutes walk from Emirates Stadium - and should be slightly less crowded than Arsenal Station. Just follow signs to the North Bank, so gain access to the Royal Oak Suite.

Kings Cross is the main station for overground rail and is also served by many underground lines. To get to the stadium from Kings Cross connect with the Piccadilly Line to Arsenal Station or the Victoria Line to Highbury & Islington. 

Alternatively, a short overground rail journey of one stop will take you to Finsbury Park station

Cost details

This event is free to attend but is by invitation only and is for senior client-side in-house B2B marketers only.

Each registration for Digital Cream B2B is subject to approval – we will let you know in due course whether your place has been confirmed. A limited number of people from each company may attend and priority will be given to the most senior job titles. 


Now in its eighth year, Digital Cream is a global series of invitation-only peer-to-peer roundtable events taking place in London, New York, Singapore, Sydney, Melbourne and Shanghai.

For details on Digital Cream London, contact Christine Busette or 0207 269 5081.

For sponsorship enquiries, please contact: Danyon Billings or 0203 142 8154.

Event Details

March 26 2014 (9:00am – 6:00pm)
Emirates Stadium - Royal Oak Suite, London, United Kingdom
1 day

Sorry, this event is now sold out.