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Event Details

March 20 2013 (9:00am – 6:00pm)
Emirates Stadium - Highbury Suite, London, United Kingdom
1 day

Sorry, this event is now sold out.


Digital Cream is now fully booked.  

We are keeping a waiting list and will be in touch should we have any cancellations.  

Register your interest if you would like to be on the waiting list.

An exclusive invitation-only roundtable event, Digital Cream is an opportunity for senior client-side marketers to learn from each other about the latest best practice, what’s working and what’s not. 

Digital Cream is a 'hands-on' event where you have a say in the conversation …and the more you engage, the more you learn.  You will network and learn from peers across various industries through specialist discussions and debate.

NB. It's Chatham House Rules so what's said at Digital Cream, stays at Digital Cream.

Plus, for the first time, Digital Cream will be running a number of tables in association with Marketing Week. These topics look beyond the challenges of digital, at the broader marketing challenges brands face. 

Roundtable Format

The topic-focused roundtable format allows you to discuss a number of subjects that are most relevant to you and find out from your peers how they are addressing the challenges and opportunities you are also facing. These typically include questions around best practice, measurement, ROI, resourcing, supplier selection, recruitment, business processes, budgeting, trends etc. 

There are three roundtable sessions of an hour and a half each. Each session is moderated by an expert, and focuses on the particular challenges or areas of interest nominated by the table's attendees. This level of input ensures you get the maximum from your day.

Choose your Topics 

Following are the list of topics for discussion - when booking you can choose any three from these. If there is a topic you'd like to discuss which is not listed here then you can suggest it when registering. There are also Digital Cream B2B topics available.

Digital Cream

The following topics will focus on deep dive discussions on digital best practice, strategy and processes. 

  • Attribution Management - Methods, technology, processes and challenges 
  • Campaign Measurement - ROI, tracking and analytics 
  • Community Management 
  • Content Marketing Strategy 
  • Cross Channel Marketing 
  • Customer Experience & Conversion 
  • Customer Lifetime Value in a Digital World 
  • Digital Transformation and Skills 
  • Email Marketing 
  • Integrated Search (SEO/PPC) 
  • Joining Up On & Offline Channels & Data
  • Mobile Commerce 
  • Mobile Marketing - Advertising, applications, platform choice, design & build 
  • Online Advertising - re-targeting, exchanges and social advertising 
  • Onsite Conversion Rate Optimisation 
  • Privacy vs Personalisation 
  • SEO 
  • Site Search, Navigation & Merchandising 
  • Social Commerce 
  • Social Media Measurement & Optimisation 
  • The Mobile Experience - Drive your competitive advantage 
  • User Experience 
  • Web Analytics 

Digital Cream in association with  

The following topics lead by Marketing Week touch upon digital but will focus on the broader marketing challenges brands face.

  • Attribution for the Customer Journey 
  • Big Data - The impact of data collection
  • Brand Reputation Management - social listening and brand monitoring
  • Building Brands Across Channels 
  • Content Strategy for Brands
  • Customer Insight & Market Research

Looking for the B2B table topics? Our parallel event, Digital Cream B2B covers a series of topics specifically for B2B and considered purchase markets. See the B2B table topics.

Get a feel for Digital Cream, Econsultancy's peer-to-peer roundtable event


08:15 - 09:20

Registration & Coffee

09:20 - 09:35

Introduction from Ashley Friedlein, CEO of Econsultancy

09:35 - 11:05

Roundtable Session 1

11:05 - 11:45

Morning Coffee Break and Networking

11:45 - 13:15

Roundtable Session 2

13:15 - 14:15

Lunch & Networking

14:15 - 15:45

Roundtable Session 3

15:45 -16:00

Closing Comments from Ashley Friedlein

16:00 - 18:00

Drinks and Networking

Who should attend?

Digital Cream is free to attend for senior client-side marketers, who have responsibility for managing or buying services for their marketing or ecommerce activities; and is particularly suited to those working for FTSE 350 companies and leading pure plays. A limited number of people from each company may attend and priority will be given to the most senior job titles. 

Each registration for Digital Cream is subject to approval – we will let you know in due course whether your place has been confirmed.

Who is coming?

  • Head of Insight, 4C Group
  • Head of Digital, A&N Media
  • Head of Marketing, A|wear
  • Online Marketing Manager, AA
  • Marketing Director, ACCA
  • Head of Digital and Corporate Communications, Action for Children
  • Digital Marketing Manager, Action on Hearing Less (RNID)
  • CRM and Online Marketing Manager, Agent Provocateur
  • Director, Strategic Marketing, EMEA, Alcatel-Lucent
  • Digital Marketing Director, Almokhtabar Medical Laboratories
  • Digital Marketing Director, Alpro UK
  • Director Customer Experience, American Express
  • Executive Director - Digital, Anya Hindmarch
  • Social Media and Community Manager, Audi UK
  • Senior eBusiness Manager, Autoglass
  • Senior Customer Marketing Manager, Aviva
  • Head of e.Business, AXA PPP healthcare
  • Digital Strategy Manager, AXA Wealth
  • Director of Customer Insights and Financial Services, B&Q 
  • Global Content & Comms Manager, Bacardi Global Brands
  • Senior Digital Strategy Manager, Barclaycard
  • Head of Digital Strategy, Barnardo's
  • Head of Digital, Barratt Developments
  • Global IT Manager / Regional CRM Manager, BAT
  • CRM Manager, Bauer Media
  • Head of Digital Marketing Transformation, BBC
  • Group Search Marketing Manager, Belron International 
  • Director of Marketing & Ecommerce, Best Western Hotels
  • Customer Analytics Manager, Beyond The Rack
  • VP, Digital Relationship Management, BlackRock
  • VP Relationship Marketing, Blackrock
  • Head of Customer Experience, Boots UK
  • Head of Ecommerce, Boux Avenue
  • Online Change Manager, British Airways Holidays
  • Global Brand and Cross Marketing IT Business Project Manager, BAT
  • Head of Digital, British Council
  • Head, Digital Performance and Governance, British Council
  • Consumer Affairs & Product Communications Manager, Britvic
  • Digital Programmes Manager, Britvic Soft Drinks
  • Head of Direct, Digital and Marketing Services, BSI
  • Director of Customer Service, eExperience, BSkyB
  • Global Content Strategy Manager, Bupa
  • Head of Strategic Development, Bupa
  • Brand and Corporate Marketing Manager, Bupa Home Healthcare
  • Head of Online Marketing & Ecommerce, Cadena Visual
  • Digital Marketing Specialist, Cancer Research UK
  • European Ecommerce Manager, Canon Europe
  • Head of Digital Delivery, Capital One
  • Digital Marketing Strategy, Capital One
  • Head Of Experience & Dev, Carphone Warehouse
  • Marketing Director, CEB
  • Head of Database Marketing & Insight, Chelsea FC
  • Director, Chocolate and Love 
  • Group Marketing Director, Clarion Events
  • Head of Digital, Compassion in World Farming
  • Digital Campaign Manager, Co-operative Banking Group
  • Online Advertising Manager, Countrywide Group 
  • Online Marketing Manager, Crew Clothing Co.
  • Head of Digital, Danone Medical
  • Senior Brand Manager, DH
  • Director of Digital, Direct Line Group
  • Head of Ecommerce, DM London
  • Web Solutions Director , Dorling Kindersley
  • Group Digital Analytics Manager, Dyson
  • E-commerce MD, Dyson
  • Digital Experience and Innovation Manager, E.ON UK
  • UK & ROI Marketing Manager, Eau Thermale Avène
  • Head of European Marketing Analytics, eBay
  • Head of Digital Strategy & Social, EE
  • Head of Digital Customer Experience, EE
  • Head of Online Marketing and CRM, Elemis 
  • Ecommerce Manager, Emma Bridgewater
  • Head of Marketing, enablingGenius
  • Marketing and Brand Manager, English Cheesecake Company
  • Senior Ecommerce Manager, Eurostar
  • Digital Marketing Manager, Farrow & Ball
  • Head of Ecommerce, Fat Face
  • Marketing Director, feelunique.com
  • E-Commerce Senior Solutions Manager, Fidelity
  • eBusiness Director, Fidelity
  • Marketing Manager, FitSpace Gyms
  • Senior Editor & Digital Communications Manager, Foreign & Commonwealth Office
  • CEO, Four suits  t/a The Clothes Parlour.com
  • Marketing Director, G4S
  • Digital Marketing Manager, ghd
  • Global Marketing Manager, GlaxoSmithKline
  • Sales & Marketing Director, GlaxoSmithKline
  • CMO, Gousto
  • Ecommerce Manager, Green People
  • Digital Commerce Manager UK, GSK
  • Head of Ecommerce, Heal's
  • Head of Ecommerce, Hewlett-Packard
  • Head of Online, Hillarys
  • Marketing Director, Hodder Education
  • Head of Ecommerce, Holidaybreak 
  • Head of Performance Marketing, HP
  • Brand and Communications Director, Ideal Standard International
  • Head of Product Marketing, Incisive Media
  • Head of Database Marketing, IPC Media
  • Senior Marketing Manager, IPC Media
  • Head of Online Marketing, IQPC
  • Digital Marketing Manager, Jaguar Land Rover
  • Media and Digital Content Marketing Manager, Jamie Oliver Limited
  • Head of Online, Jamie Oliver 
  • Head of Marketing, Jamie Oliver 
  • Marketing Director, Job Board Enterprises B.V.
  • International Online Marketing Manager, John Lewis
  • eCRM Manager, Just Eat
  • Marketing Manager, Just Retirement
  • Digital & Social Media Manager, Kraft Foods
  • Digital Marketing Manager, Ladbrokes
  • Head of Social Media & Retail Marketing, Ladbrokes
  • Marketing Communications Manager, Le Manoir aux Quat'Saisons
  • Group Online Manager, Lebara
  • Senior Marketing Manager, Legal & General
  • Global Digital Marketing Manager, LEGO
  • Digital Marketing Strategist, Lloyds Banking Group
  • Digital Marketing Manager, Lloyds Banking Group General Insurance
  • Senior Ecommerce Manager, London and Partners 
  • Online Partner Marketing Manager, Lonely Planet - BBC Worldwide
  • Head of Ecommerce, Long Tall Sally
  • Digital and CRM Director, L'Oreal Paris UK
  • Digital Marketing Manager, Lucozade, GSK
  • Group Ecommerce Director, LV=
  • Digital Marketing Manager, Macmillan Cancer Support
  • Head of Online CRM, Marks and Spencer
  • Social Media Manager, McCarthy & Stone
  • Digital Communications Specialist, Mercedes-Benz UK
  • Digital & CRM Specialist, Mercedes-Benz UK
  • Digital Communications Manager, Middlesex University
  • Marketing Planning and Brand Partnerships Manager, MINI UK
  • Senior Product Manager, Mobcast Services - a Tesco company
  • Head of Ecommerce, ModelZone
  • Head of Organic Performance, MoneySupermarket
  • Head of Marketing, MoneySupermarket Deals
  • Head of Website, Monsoon Accessorize
  • Online Projects Manager, EU, moo.com
  • eMarketing Manager, Moss Plastics
  • Managing Director, Motoring.co.uk
  • Head of Search & Analytics, My Wardrobe
  • Head of Digital , Nando's
  • Head of Digital Trading, National Gallery Company
  • Head of Online Sales & Marketing, Nationwide Buidling Society
  • Group Head of Ecommerce Platforms, NET-A-PORTER Group
  • Analytics Manager, New Look
  • Marketing Manager, NHS Choices
  • Associate Director for Multichannel, NHS Direct
  • Global Social Commerce Manager, Nokia
  • Head of Direct Marketing, O2
  • Marketing Manager, O2
  • Head of Direct Marketing: Pay Monthly, SMB & New Business, O2 UK
  • E-Commerce EMEA, Oakley
  • Marketing Manager, Omega Pharma
  • Ecommerce Manager, Original Penguin
  • Head of Digital Communications, Oxfam GB
  • Global Online Marketing Manager, Oxford University Press
  • Head of Innovation, Paddy Power 
  • Marketing Director, Palgrave Macmillan
  • Marketing and Communities Director, Pan Macmillan
  • Online Publicity Director , Pan Macmillan
  • Group Head of Marketing, Parasol
  • Head of Search & Analytics, Penguin Group
  • Head of Online Trading, Phase Eight
  • Online Marketing Manager, Phillips
  • Head of Online Product Development, Phones4U
  • Head of Product, PhotoBox
  • Senior Brand Manager, Pizza Express
  • Head of EMEA Consumer Marketing, Plantronics
  • Online Marketing Manager, Platts
  • Digital Marketing Manager, Post Office
  • Head of Digital, Post Office
  • Head of E-Commerce, Poundland 
  • Head of Customer Experience, Premier Inn
  • UK Head of Marketing & Content, PriceRunner
  • Senior Head of Digital Marketing, Prince's Trust
  • Marketing Manager UK, Puig UK
  • Commercial & Planning Manager, RBS
  • Direct and Digital Marketing, RCOG
  • Marketing Manager, RedLaw
  • Marketing Product Manager, RICS
  • Senior Strategy and Development Manager, RNIB
  • Senior Market Manager - CRM, Roche Diagnostics 
  • Customer Strategy Manager, Roche Products Limited
  • Digital Manager, Roland Mouret
  • Head of Digital Experience, Royal Mail group
  • Head of Digital, Royal Society for the encouragement of Arts, Manufactures and Commerce
  • Ecommerce Marketing Manager, RS Components
  • Senior Internet Marketing Manager, Saga
  • CRM Manager, SAGE Publications
  • Head of European Ecommerce, Samsung Electronics
  • Head of Digital Marketing, Samsung Electronics UK Limited
  • Marketing Manager, Scholastic
  • Head of Digital, Scope
  • Head of International Marketing, Scottish Government
  • Head of Marketing, Communications, PR and Digital, Scottish Government
  • Marketing Director, Scratch Meals 
  • Head of Digital Marketing, Selfridges
  • CRM Manager, Selfridges
  • CEO, She Said Beauty
  • Social Media Manager, Shell
  • Digital Marketing Manager, Shell International Petroleum
  • Head of Online, Shelter
  • Head of Marketing Performance, SHG - TUI Travel 
  • Digital Manager, Shoosmiths
  • Head of Brand & Digital, Shoosmiths
  • Head of Site Management, Shop Direct Group
  • Head of eExperience Customer Service, Sky
  • Director Ecommerce, Smythson
  • Research Director, Sony Mobile
  • Ecommerce Manager, Space NK
  • Head of Digital Marketing, SSE 
  • Head of Online, STA Travel
  • Head of Ecommerce, Sweaty Betty
  • E-commerce Manager, Sweaty Betty
  • Marketing Comms Mgr, TalkTalk Business
  • Online Marketing Manager, TalkTalk Group
  • Operations Director, Tate Enterprises 
  • Ecommerce Manager, Tate Enterprises 
  • Global Ecommerce Manager, Tele2
  • Director of Global Marketing, Telefonica Digital
  • Head of Future & Innovation (Online), Telefonica UK 
  • Head of Sports Content, Telefonica UK 
  • Digital Operations Director, Telegraph Media Group
  • Director of Planning & Analysis, Telegraph Media Group
  • Ecommerce Director, Telegraph Media Group
  • Senior Online Marketing Manager, Tesco Mobile
  • Head of Brand and Communications, Tesco Mobile
  • Web Analytics Manager, Tesco Stores
  • Online Marketing Manager, The AA
  • Digital Media Director, The Co-Operative
  • Group Ecommerce Manager, The Dune Group 
  • Managing Director, The IT Job Board
  • Digital Marketing Manager, The Lead Channel
  • Digital Marketing Manager, The Prince's Trust
  • Marketing & Communications Director, The Royal Society of Medicine
  • Strategic Marketing Manager, The Scottish Government
  • Head of Channel Marketing, The Share Centre
  • Head of Product Development, thetrainline.com
  • Head of Ecommerce, Thomas Cook - Scheduled Business
  • Principal Planner, Transport for London
  • Social Media Engagement Manager, Transport for London
  • Lead Relationship Manager - Online, Transport for London
  • Ecommerce Commercial Manager (EMEAI), Travelex
  • Direct to Consumer Manager, EMEA, Treasury Wine Estates
  • Digital Acquisition Manager, TUI Travel 
  • Global Digital and CRM Manager, Unilever
  • Digital Marketing Manager, Value Retail Management (Bicester Village) 
  • Head of Development, Virgin Atlantic
  • Head of Ecommerce, Virgin Holidays
  • Online Content Manager, Visa Europe
  • Head of Marketing, Mobile, Visa Europe
  • Digital Marketing Manager, Visit Rentals
  • Online Marketing and Analytics Manager, VisitBritain Shop
  • Senior Marketing Manager, PAYG, Vodafone
  • Digital Manager, Vue Entertainment
  • Online Marketing Manager, Waitrose
  • Online Marketing Manager, Waterstones
  • Marketing Manager, WGSN
  • Senior Digital Analyst, Which? Consumer Association
  • Senior Digital Marketing Manager, Wickes Building Supplies 
  • Head of Operations, Zulily UK
  • Global Life Head of Marketing Strategy, Zurich


Emirates Stadium - Highbury Suite

Highbury Suite
West Stand
N7 7AJ
United Kingdom

Google Maps

Holloway Road Station (Piccadilly Line) is a short five minute walk from the ground; just exit out of the station, turn right, and cross the main road towards to university at the traffic lights. Head straight down Hornsey road, you will see the stadium up ahead. At the mini roundabout, take a right and cross over towards the stadium at the crossing. Walk up the steps and follow the stadium round to the left. A couple of minutes along, you will see the Highbury Suite on the right-hand side.

Arsenal (Piccadilly Line), Finsbury Park (Victoria / Piccadilly Lines and overground rail) and Highbury & Islington (Victoria Line, North London Line, overground rail) stations are also nearby to the Emirates Stadium. From any of those stations, just follow signs to Stadium, once in the stadium, follow signs to the West Stand to gain access to the Highbury Suite.

Kings Cross is the main station for overground rail and is also served by many underground lines. To get to the stadium from Kings Cross connect with the Piccadilly Line to Holloway Road Station.

Cost details

This event is free to attend but is by invitation only and is for senior client-side marketers only.

Each registration for Digital Cream is subject to approval – we will let you know in due course whether your place has been confirmed. A limited number of people from each company may attend and priority will be given to the most senior job titles. 


Now in its seventh year, Digital Cream is a global series of invitation-only peer-to-peer roundtable events taking place in London, New York, Singapore, Sydney, Melbourne and Shanghai.

For details on Digital Cream London, contact Christine Busette christine.busette[AT]econsultancy.com or 0207 269 5081.

For sponsorship enquiries, please contact: Danyon Billings danyon.billings[AT]econsultancy.com or 0203 142 8154.

Event Details

March 20 2013 (9:00am – 6:00pm)
Emirates Stadium - Highbury Suite, London, United Kingdom
1 day

Sorry, this event is now sold out.