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Event Details

March 15 2012 (9:00am – 6:00pm)
Emirates Stadium - Royal Oak Suite, London, United Kingdom
1 day

Sorry, this event is now sold out.


An exclusive invitation-only roundtable event, Digital Cream London is an opportunity for senior client-side digital marketers to discuss best practice and the reality of digital marketing with the industry’s ‘cream of the crop’.  

Network and learn from peers across various industries and benchmark where you are within your organisation and what you’re trying to achieve.

It’s an interactive event where you have a say in the conversation …and the more you engage, the more you learn.  

In response to demand, this year we're running a parallel event specifically for B2B and considered purchase marketers. Find out more... 

Roundtable Format

The roundtable format allows you to benchmark from your peers how they are addressing the challenges and opportunities you are also facing.   Roundtable topics typically involve best practice, measurement, ROI, resourcing, supplier selection, recruitment, business processes, budgeting and trends to name a few.

Roundtable discussions will run for an hour and a half each.  All roundtables are moderated and focused on a particular topic.  The specific agenda for each topic and table will depend on the input of the delegates.

Choose your Topics 

Roundtable topics and agendas have been created by the Econsultancy analyst team.  Registering for the event is simple, choose 3 table topics from the list below that you are most interested in and we will do the rest. 

  • Campaign Impact Measurement – how to do it without relying on cookies
  • Cross Channel Marketing - combining digital communication channels
  • Email Marketing - trends, challenges and best practice 
  • Onsite Conversion Rate Optimisation
  • Site Search, Navigation and Merchandising

About Econsultancy's peer-to-peer roundtable events


08:30 - 09:30

Registration & Coffee

09:30 - 09:45

Introduction from Ashley Friedlein, CEO of Econsultancy

09:45 - 11:15

Roundtable Session 1

11:15 - 11:45

Morning Coffee Break and Networking

11:45 - 13:15

Roundtable Session 2

13:15 - 14:15

Lunch & Networking

14:15 - 15:45

Roundtable Session 3

15:45 -16:00

Closing Comments from Ashley Friedlein

16:00 - 18:00

Drinks and Networking

Who should attend?

Digital Cream is free to attend for senior client-side digital marketers - particularly those working for FTSE 350 companies, leading pureplays and the public sector.

Attendees will have responsibility for managing or buying services for their digital marketing or ecommerce activities as well as want to discuss their issues, challenges and pain points with peers.

Who is coming?

  • MD, 1Job.co.uk - Direct Recruit Ltd
  • Marketing Services Director, 3i plc
  • Online Marketing Manager, A|wear
  • Online Marketing Manager, Alibaba.com
  • Senior Strategy, Planning and Evaluation Manager - Digital, Alliance Boots
  • Online Marketing Manager, American Express
  • Director, eCommerce, American Express
  • Digital Manager, Anya Hindmarch
  • Associate Director - Digital, Anya Hindmarch
  • Head of E-Commerce, Astley Clarke
  • Head of Ecommerce, Austin Reed Group
  • Head of E-commerce, Awear
  • Head of Web Communications UK, AXA Investment Managers
  • SEO Manager, Banham Group
  • Marketing Manager, Banks Sadler
  • Head of Digital Strategy, Barnardo's
  • Head of Brand and Cross Marketing IT, BAT
  • Head of CRM & Marketing Effectiveness, BBC Worldwide
  • Group Head of eBusiness, Belron International
  • Online Marketing Manager, Bestinvest
  • E-commerce Manger, BGL Group
  • Paid Search Marketing Manager, BiGDUG
  • VP Digital Marketing, Blackrock
  • Online Channel Consultant, BOC / Linde - www.boconline.co.uk / www.linde.com
  • Head of E-commerce, Boux Avenue
  • Global Digital Marketing SME, BP International
  • Director & Founder, BritBound
  • Search Marketing Manager, British Gas
  • Consumer Affairs & Product Communications Manager, Britvic
  • Digital Specialist, Britvic Soft Drinks
  • Digital Marketing Manager, Cambridge ESOL
  • European Web Analytics Specialist, Canon Europe
  • Online Marketing Manager, Canvas Holidays
  • Digital Strategy, Capcom
  • Head of Internet Services, Capital One
  • Head of Website , Capital One
  • Head of Communications, Champagne for Life
  • Head of Marketing, CIPD
  • Digital Marketing Manager, Confused.com
  • Online Marketing Manager, Crew Clothing Co.
  • Online Marketing Manager, Debenhams
  • Head of Ecommerce, EMEA, Deckers Ltd
  • Director of eCommerce - Western Europe, DELL
  • Head of E-Commerce, DHL
  • Ecommerce Manager, Direct Recuit Ltd
  • Web Solutions Director, Dorling Kindersley
  • E-Commerce Analyst, Dwell
  • Digital Operations Director, Dyson
  • Group E-Commerce Manager, Dyson
  • Head of CRM, Dyson Ltd
  • Group Digital Analytics Manager, Dyson Ltd.
  • Manager, Interactive Marketing, eBay International Marketing GmbH
  • ecommerce production manager, eurostar
  • Web Analytics Manager, Eurostar
  • Head of Consumer Self Service, Everything Everywhere Ltd
  • Senior Database Marketing Manager, Expedia
  • Snr Manager - Global Outbound Marketing, Expedia
  • Director, Global Brand & Marketing, Expedia Affiliate Network
  • Marketing Manager, F&C Investments
  • Director, Global Marketing Solutions, Facebook
  • E-commerce Director, FinluxDirect.com
  • Head of Acquisition & Optimisation, FT.com
  • Senior Ecommerce Manager, Gatwick Airport
  • Marketing Director, Gorgeous Shop Limited
  • Global Digital Manager, GSK
  • Digital Media Manager, Guide Dogs
  • Head of E-Commerce, Hewlett-Packard
  • Associate Merchandising Director, Holiday Extras
  • Head of E-Commerce, Holidaybreak Ltd
  • SEM Manager UK, HomeAway UK Ltd
  • Online Acquisition Manager, House of Fraser
  • Snr Digital marketing manager, HSBC
  • Head of Online, Hutchison 3G UK Ltd
  • Digital Marketing Manager, ICAEW
  • Head of Create Today, Ideal Shopping Direct Limited
  • Digital Director, IG Group
  • Director of Enterprise, CRM & Subscriptions, Immediate Media Co
  • Head of Marketing, Incisive Media
  • Head of Acqusition Marketing , Incisive Media
  • Head of Digital Marketing, ING Direct
  • Head of Digital, Investec Private Bank
  • Head of Database Marketing, IPC Media
  • Head of Marketing, Woman&Home, IPC Media
  • Head of Online Marketing, Irisa Group
  • Digital Marketing Specialist, ISLAMIC RELIEF UK
  • Head of Digital Marketing, JD Sports Fashion PLC
  • Marketing Director, Job Board Enterprises B.V.
  • Web Analytics Manager, John Lewis Financial Services
  • Email Marketing Manager, John Lewis Partnership (John Lewis Insurance)
  • Director, Just Say Please limited
  • Marketing Director, JustGiving
  • Email Marketing & Promotions Manager, Kaplan International Colleges
  • Social Media Manager, Kaplan International Colleges
  • SEO Manager & Senior Marketing Team Leader, Kaplan International Colleges
  • CMO, Kelkoo
  • Online Strategy Manager, Kerry Foods
  • Senior Website & Digital Marketing Manager, Lemontree Wealth Limited
  • Managing Director - UK, Ireland and The Netherlands, LivingSocial
  • Digital Banking , Lloyds Banking Group
  • Director of Sales & Ecommerce, Lloyds Banking Group
  • Digital Marketing Manager, Lloyds Banking Group General Insurance
  • Digital Manager, Social Media, Lloyds TSB
  • Customer Experience Manager for Mobile, Lloyds TSB
  • Head of Digital, London & Partners
  • Head of Online, Lonely Planet
  • Head of Ecommerce, Long Tall Sally
  • Head of Customer Retention, LOVEFiLM
  • Head of SEO, Lowcost Travel Group
  • Marketing Manager, LRB Ltd
  • Head of Direct, Lyle & Scott Ltd
  • Digital Development Director, Mama Group
  • Digital Marketing Manager, Marks & Spencer
  • Digital Manager, Marylebone Cricket Club (MCC)
  • Digital Marketing Manager, McLaren
  • E-commerce Consultant, McLaren 
  • Global PR Manager, McLaren Automotive
  • Digital Marketing Manager, Merlin
  • Digital Content Producer, Merlin
  • e-Commerce Director, Merlin Entertainments Group
  • Product Marketing Lead, Bing, Microsoft
  • Digital Communications Manager, Middlesex University
  • UK + Ireland Marketing Manager, Mitac Europe
  • Digital Marketing Manager, Molson Coors Brewing Company Ltd
  • associate director ecommerce, molton brown
  • User Experience, MR PORTER
  • Content Director, Digital Media, Emerging Markets, MTV Networks International
  • Director, Nannotec Ltd
  • Head of CRM and Insight, National Express
  • Senior Digital Campaigns and Social Media Manager, National Trust
  • Head of Product Management, Nature Publishing Group
  • Group Relationship Director, Nectar, Aimia
  • Strategic Buyer - Digital Marketing, Nestle
  • User Experience Specialist, Net-A-Porter
  • Mobile UX specialist, Net-a-Porter
  • Group Head of Ecommerce Platforms, NET-A-PORTER
  • User Experience Specialist, Net-A-Porter Ltd
  • Web Analytics Manager, NHS Choices
  • Associate Director for Multi Channel, NHS Direct
  • Global Editor In Chief - Social Media, Nokia
  • Global lead, Digital media, Nokia
  • Digital Manager, Nokia
  • Senior Digital Manager, NSPCC
  • Head of Digital Strategy and Analytics, O2
  • Online Content & Merchandising Manager, O2 UK (Telefónica)
  • Head of Online Campaigns, Optical Express
  • Head of Digital Marketing, OUP
  • Head of Digital, Peabody
  • Group Marketing and Services Director, Pentland Brands
  • Creative Director , Pentland Brands
  • Chief Marketing Officer, Petmeds Limited
  • Head of Digital & Content, PetNet360
  • multi-channel marketing manager, pfizer animal health
  • Head of Content, Play.com
  • User Experience Manager , Play.com
  • Senior Digital Marketing Manager, Post Office
  • Online Marketing Manager, RAC
  • Digital Marketing Manager, RAC
  • Head of Digital, RBS Wealth Management
  • Director of Marketing & Communications, Recyclebank
  • Digital Marketing Manager, RSA
  • Web Analytics & Optimisation Lead, RSA Group
  • Head of Digital Media, RSPCA
  • Director of Digital Strategy, Saga Group Limited
  • Marketing Director, Santander
  • Group Communications Manager, Santander
  • CEO, SecretSales.com
  • Head of Online, Shelter
  • Head of Online Marketing, SHG - TUI Travel Plc
  • Digital Communications and Content Manager, Signet
  • Online Marketing Manager, Signet Jewellers
  • Head of Marketing and PR, sofa.com
  • Research Director, Sony Ericsson
  • Head of User Experience and Design, Standard Life
  • Head of eCommerce, Surfdome
  • Online Shop Manager, Tate
  • Web Editor, Tate
  • Web Producer, Tate
  • Director Online & E-commerce, Tele2 
  • Head of Multi-channel Sales Transformation , Telefonica O2
  • Senior Marketing Manager, Telefonica O2
  • Head of IT, Online, Integration and Product Design, Telefonica UK
  • Online Optimisation Manager, Telefonica UK (O2)
  • E-commerce Director, Telegraph Media Group
  • Head of SEO, Telegraph Media Group
  • Director of Planning & Analysis, Telegraph Media Group
  • Solution designer, Tesco Mobile
  • e-Business and Marketing Specialist, Tesco Opticians
  • Managing Director, The IT Job Board
  • Online Marketing Manager, The Leisure Pass Group
  • Director of E-Commerce, The Open University
  • Head of Search, The Walt Disney Company
  • UK Social Media Manager, Thomas Cook
  • Head of eCommerce, Thomas Cook - Scheduled Business
  • Senior SEO Manager, Totaljobs Group
  • Senior Marketing Analytics Manager, Totaljobs Group
  • Head of Marketing Strategy & Integration, Transport for London
  • Principal Planner, Transport for London
  • Research Manager, Turner Broadcasting
  • Head of Digital Content, UKTV
  • Digital Marketing Manager, unicef
  • Head of E-commerce, Uniqlo
  • Marketing Communications Manager, University of Cambridge ESOL Examinations
  • Head of Digital Communications, University of Liverpool
  • Head of Digital, Vanquis Bank
  • Marketing Manager, Villarenters.com
  • Head of Development, Virgin Atlantic & vtravelled
  • Head of eBusiness, Virgin Atlantic Airways
  • Head of Global Advertising and Communications, Virgin Atlantic Airways
  • Marketing Strategy Manager, Visa Europe
  • Head of emerging product marketing, Visa Inc. 
  • Digital Content Manager, Vue Entertainment
  • Manager Online Marketing, Waitrose
  • Digital Marketiing Manager UK, Westfield
  • Head of Digital Marketing, Whirlpool UK
  • Senior Ecommerce Marketing Manager, Wickes
  • Executive Director, Wine Owners
  • Head of Customer Marketing, wonga.com
  • Channel Marketing Manager, World Stores
  • Trading Director, Worldstores
  • Head of Direct Marketing, Yell


Emirates Stadium - Royal Oak Suite

Royal Oak Suite
North Stand
N7 7AJ
United Kingdom

Google Maps

Arsenal Station (Piccadilly Line) is a short three minute walk from the ground; just exit out of the station and turn right, and you will see the stadium on the right hand side. Walk over the Ken Friar bridge, following the stadium round to the right, you will see the entrance to the Royal Oak Suite in front of you.

Holloway Road (Piccadilly Line), Finsbury Park (Victoria / Piccadilly Lines and overground rail) and Highbury & Islington (Victoria Line, North London Line, overground rail) stations are around 10 minutes walk from Emirates Stadium - and should be slightly less crowded than Arsenal Station. Just follow signs to the North Bank, so gain access to the Royal Oak Suite.

Kings Cross is the main station for overground rail and is also served by many underground lines. To get to the stadium from Kings Cross connect with the Piccadilly Line to Arsenal Station or the Victoria Line to Highbury & Islington. 

Alternatively, a short overground rail journey of one stop will take you to Finsbury Park station

Cost details

This event is free to attend but is by invitation only and is for senior client-side digital marketers only.


Now in its sixth year, Digital Cream is a global series of events taking place in London, New York, Dubai, Singapore, Sydney, Chicago and San Jose.

For details on Digital Cream London, contact Christine Busette christine.busette[AT]econsultancy.com or 0207 269 5081.

For sponsorship enquiries, please contact: Fouzia Butt fouzia.butt[AT]econsultancy.com or 0207 269 1458.

Event Details

March 15 2012 (9:00am – 6:00pm)
Emirates Stadium - Royal Oak Suite, London, United Kingdom
1 day

Sorry, this event is now sold out.