Digital Cream London 2016

Event Details

Date: 16th March 2016 (8:45am – 5:30pm)
Venue: Etc Venues - 155 Bishopsgate, London, United Kingdom
Duration: 1 day

Sorry, bookings for this event are now closed.

Overview

Registration has now closed for this year's edition of Digital Cream London.

Now in its 10th year, Digital Cream is an exclusive invitation-only roundtable event for senior client-side marketers in both B2C and B2B sectors.

Join hundreds of your peers across various industries to discuss online strategies and pain-points, and compare notes on a range of topics including best practices, ROI, supplier selection and future trends.

This is a ‘hands-on’ one-day event where you have a say in the conversation. The more you engage, the more you learn.

Plus make invaluable business connections and lay foundations for the future of your company.

NB At Digital Cream we follow Chatham House Rules. What’s said at Digital Cream stays at Digital Cream.

Roundtable format

The topic-focused roundtable format allows you to discuss a number of subjects that are most relevant to you and to find out from your peers how they are addressing the challenges and opportunities you are also facing. These typically include questions around best practice, measurement, ROI, resourcing, supplier selection, recruitment, business processes, budgeting, trends etc.

There are three roundtable sessions of an hour and fifteen minutes each. Each session is moderated by an expert and focuses on the particular challenges or areas of interest nominated by the table's attendees. This level of input ensures you get the maximum from your day.

Programme

B2C Roundtable topics

Your personalised programme for the day will include 3 roundtables of your choice. When requesting your attendance, please choose your 3 preferred topcis from the available below:

Analytics & Optimisation – Smart Attribution Management to Optimise Digital Marketing Efficiency Across Channels
Analytics & Optimisation – Tools & Techniques for Improving Conversion Rates
Content & Digital Asset Management - Trends, Challenges and Best Practice
Content Marketing – Distribution, Platforms, Emerging Tools & Technology
Content Marketing – Strategy, Resourcing, Measuring & Optimising ROI
Customer Experience – Opportunities and Learnings in Joining Physical and Digital
Customer Experience – Best Practices for Managing the Digital Experience
Customer Insight - Emerging Tools and Techniques
Data – New Frontiers: Realtime, Messaging, Visualisation, AI, Machine Learning, New Skills
Data – Strategy, Governance, Policy, Resourcing, Capabilities
Digital Transformation – Strategy, Organisational Design, Capabilities, Culture & Process
Display Advertising - Trends, Challenges and Best Practice
Ecommerce – Checkout, Payments, Merchandising, Site Search, Product Pages, Personalisation
Email Marketing & CRM - Trends, Challenges and Best Practice
Innovation Medley – AI, Robotics, Bots, Realtime, 3D Printing, IoT… What Could They Mean for Digital Marketers?
Mobile – Best Practice in Mobile Apps Customer Experience, App Marketing
Paid Search Marketing - Trends, Challenges and Best Practice
People & Process – Agile Working, Collaborative Tools, Social Enterprise, Cloud-based Marketing Tech
Programmatic Media – Future Opportunities and Current Best Practice
SEO - Trends, Challenges and Best Practice
Social Media - Commerce New Possibilities and Current Best Practice
Social Media - Managing, Measuring and Optimising Social Media
User Interface & Interactive Design – Apps, Responsive, Material, Cards, New Interfaces
Digital Transformation for the Modern Marketer - Skills, Talent and Teams

B2B Roundtable Topics

Your personalised programme for the day will include 3 roundtables of your choice. When requesting your attendance, please choose your 3 preferred topcis from the available below:

Social Media - trends, challenges and best practice
Marketing Automation - trends, challenges and best practice
Content Marketing - optimising ROI
Digital Analytics & Optimisation - tools, techniques, tips
CRM (including Email) - best practice and innovation
Search Marketing (SEO and PPC) - latest trends and opportunities
Digital Customer Service & Account Management - best practice for effectively managing key relationships

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Schedule

08:45 – 09:30 Registration and coffee

09:30 – 09:45 Opening address

Speaker: Ashley Friedlein, President, Centaur Marketing (Founder, Econsultancy)

09:45 – 11:00 1st Roundtable session

11:00 – 11:45 Morning coffee & networking

11:45 – 13:00 2nd Roundtable session

13:00 – 14:15 Lunch and networking

14:15 – 15:30 3rd Roundtable session

15:30 – 16:15 Keynote: Examining the Power of Content and AdTech to Develop and Convert Audiences

Speaker: Iain Noakes, Digital Acquisition Journey and Performance Lead, The Economist

16:15 – 16:20 Closing comments: Ashley Friedlein, President, Centaur Marketing (Founder, Econsultancy)

16:20 – 17:30 Drinks reception & networking

Speakers' and panelists' profiles

Iain Noakes

Iain Noakes is the Global Digital Acquisition Journey and Performance Lead at The Economist. In his role Iain is optimising the customer journey across multiple digital channels and touchpoints to subscription by implementing advanced attribution models and using data visualisation to bring the customer journey to life.

Prior to his time at The Economist Iain spent many years working in planning for a number of agencies including RAPP, DraftFCB and Wunderman.

Who should attend?

Digital Cream is free to attend for senior client-side marketers working in both B2B and B2C industries.

Delegates will have responsibility for managing or buying services for their marketing or ecommerce activities and will want to discuss their issues, challenges and pain points with peers. A limited number of people from each company may attend and priority will be given to the most senior job titles.

Each registration for Digital Cream is subject to approval – we will let you know in due course whether your place has been confirmed.

Who is coming?

Head of Digital	Age UK
Head of Digital Marketing	Aggregate Industries
eCommerce & IT Systems Manager	Alan Rogers Travel Group
Director, Web Channel	American Express
Digital Marketing Manager	Anthony Nicholas Group
Head of eCommerce	Anthony Nicholas Group
eCommerce Manager	Anthony Nicholas Group (FraserHart.co.uk & Fieds.ie)
Digital Marketing Manager	Arcadia
Digital marketing manager	Arthritis Research UK
Head of Online	Arup
Head of Marketing	Ascentric
Head of Digital	Aspects Beauty Company
Director of Marketing	Audio Network
Digital Marketing Manager	Avery Weigh-Tronix
Head of Digital Experience	AXA UK
Digital Content Manager	AXA Wealth
Manager, Head of UK Marketing	Axiom
Northern Europe Manager	Babbel

Senior B2B Marketing Manager	BCSG
Senior Customer Experience Designer	BGL Group
OPTIMISATION MANAGER	BGL GROUP
Marketing Manager	Bibby Financial Services
Group E-Commerce Manager	Big Bus Tours
Head of Marketing	BigGreenSmile
Managing Director	BlueGlass
Marketing Director	bmi - British Midland
Ecommerce Manager	Bob Books
Email Marketing Manager	Boden
head of digital	Boston Ivy
Head of eCommerce	BrightHouse
Senior Strategy & Commercial Manager	British Gas
zoe.warner@centrica.com	British Gas Business
Digital Marketing Manager	Britvic
Digital Marketing Manager	Brother UK Ltd
Director of Digital Capability	BT
Head of Customer Retention	Buyagift
Group CRM Manager	Buyagift Plc
Head of Marketing	Buyapowa
Content Marketing Manager	Cambridge English
Head of Digital & Delivery	Cambridge English
Assistant Director, Digital & New Product Development	Cambridge English Language Assessment
Digital Campaigns Manager	Cambridge English Language Assessment
Digital Marketing Services Manager	Cancer Research UK
Iberian Digital Marketing Manager	Canon
EMEA Web Presence Director	Canon Europe
European Web Presence Manager	Canon Europe
Digital Marketing Manager	Canon UK
Director, Direct Acquisition Marketing	Capital One
Head of Digital Communications	Carers Trust
Head of Digital	Carlsberg
Head of Digital	Castle Trust
Digital Marketing Manager	Castle Trust
Content Marketing Manager	CDK Global
Marketing Automation and CRM Manager	CDK Global
Digital Marketing Manager	CDK Global
EMEA Marketing and Customer Experience Head	Citibank N.A.
Digital Marketing Manager	City Cruises
EU Strategy & Analytics	Coca Cola Enterprises
EU eCommerce & Digital Snr Mgr	Coca-Cola Enterprises
Head of Digital Analytics	Cognizant
Global Digital Marketing Manager	Collinson Group
Head of Retention Marketing	Confused.com
Head of SEO, Content and Social Media	Confused.com
Head of UK Marketing	Contentive
Head of Digital	Co-op
Senior Customer Marketing Manager	Crystal Ski Holidays
Principal, Client Relationships & Industry Marketing	CSC
Customer Experience and Delivery Manager	Debenhams
Deputy Director Group Marketing and Content	DfT
Director of Digital	Direct Line Group
Snr Conversion Optimisation Manager	Dnata B2C
ecommerce director	dnata/emirates
Digital Marketing Manager	Dreams
Digital Marketing Specialist	DX
CRM & Data Manager	Edenred
Social Media Manager	EDF Energy
Senior Marketing Manager	EE
Head of Marketing	Electrical Contractors' Association
Digital Product Manager	Emirates
Head of Social Media	Endemol Shine UK
Head of marketing and Communications	ESCP Europe
Digital Marketing Manager	Essentra Components
Channels, Digital and Social Media Manager	Essex County Council
General Manager - eCommerce	Eurostar
Content strategy manager	Eurostar
Global CRM Manager	Eurostar International Ltd
Digital Marketing Manager	Experian
Online Marketing Specialist	Experian
Head of Marketing	First Direct
Chief Operating Officer	Floream
SVP - Global Advertising & Brand Engagement	Franklin Templeton
Head of Ecommerce	French Connection
Head of CRM	FT
Group Digital Marketing Manager	Furniture Village Ltd
Head of Digital Acquisition	Gain Capital
Digital Manager	Gain Capital
Senior Affiliate Specialist	Getty Images
Digital Marketing Manager	Goal.com
Head of Digital	Gocompare.com
Head of Digital Marketing	Golden Tours
Head of Ecommerce	Golden Tours Ltd
Ecommerce Controller	GSK
Digital Fundraising Manager	Guide Dogs
Group CRM Manager	Hachette UK
Head of Digital	Henderson Global Investors
Head of Ecommerce	Hermes
Head of Marketing	Hermes Parcelnet Ltd
Online Marketing Manager	Hiscox
Senior Content Strategist	HomeServe
Global Head of Digital Delivery	HSBC
Snr Digital marketing Manager	Hsbc
Director - Digital Strategy and Analytics	Huawei
Digital Marketing Manager	Hudgell Solicitors
Content Director	i2i Events Group
Head of SEO	IG
Director	InnoMotion
Chief Marketing Officer	Johnston Press
Director of Marketing	Johnston Press
Head of Social Media and PR	Joules
Senior Social Media Manager	Joules
Head of Group eCommerce	Just Retirement
Head of Analytics and Customer Insights	Kaplan International English
Digital Marketing Manager	Kuoni Group
Digital Marketing Manager	LeasePlan UK
Brand Manager	LeasePlan UK
Sales Analytics Manager	LeasePlan UK Ltd
Brand Manager	LeasePlan UK Ltd
social media manager	Legal and General
Head of Digital	Lights4fun
Co-founder & Head of brand development	Little Ondine
Head of Digital Marketing Communications	Lloyds Banking Group
Digital & CRM Manager	L'Oreal
Digital Acquisition Manager	L'Oreal
Senior Ecommerce & CRM Manager	L'Oreal UK
Ecommerce Manager	L'Oreal UK
Digital Engagement Manager	LV=
CRM Director	Lyst
Digital Marketing Manager	Marie Curie
Digital Channels Manager	Marie Curie
Website Manager	Market Tech UK
Digital Demand Generation Manager	Marriott International
SMB marketing manager	Microsoft
Head of CRM	Moet Hennessy
Head of Ecommerce	Morain Ltd t/a Virtual Bathrooms
head of digital and content	MS Society
Digital Transformation Consultant / Co-Founder	MS Society / NINE
Channel Lead	MSD
Digital and Social Media Consultant	National Trust
Digital Insight	Nationwide
Digital Insights Analyst	Nationwide Building Society
Senior Manager Planning & Performance	Nationwide Building Society
Ecommerce Manager	Natural History Museum Retail
Head of Digital and Content	Network Rail
Head of Digital Marketing	New Day Ltd
Marketing Manager	NewDay
Head of Digital	Newsquest Specialist Media
International & Online Marketing Manager	Next Plc
Assistant Director - Digital and Marketing	NHS Blood and Transplant
Digital Marketing Manager	Overbury / Morgan Lovell
CRM Manager	PANDORA
Head of Digital & Ecommerce	Pandora UK
Director Digital Lab Operations	Philip Morris International
Head of Content Marketing, EMEA	PIMCO
Marketing Manager	Policy Expert
Digital Performance	Post Office
Digital Programme Manager	Prince's Charities
UX architecture manager, EU	QVC
CEO	reallymoving.com Ltd
Head of CRM	reed.co.uk
Marketing Director	Remploy
Senior Marketing Manager	Remploy
Head of Digital	Rentokil Initial
Ecommerce Manager	RIBA Enterprises
Digital Transformation Manager	RNLI
Digital Project Manager	RNLI
Digital Transformation Coordinator	RNLI
mulitchannel	roche
Head of Marketing Communications - Business	Royal Mail
Conversion Rate Optimisation Manager	Ryanair
Senior Internet Marketing Manager	Saga
Online Strategy Manager	SAGE publications
Group Marketing Director	Schedule 2
Digital Manager	Scottish FA
Digital Marketing Manager	SEGRO plc
Head of Marketing	Shurtape UK Ltd
Performance marketing	Signet
Digital Marketing Manager	Simplyhealth
Snr Digital UX Manager	Simplyhealth
Marketing Manager	Simplyhealth
Head of Digital Merchandising	Sony PlayStation
Senior Paid Search Manager	Specialist Holidays Group part of TUI Group
Head of Digital	Speedo International Ltd
Senior eCommerce Product Manager	SSE Plc
Digital Acquisition Consultant	Stanley Gibbons Investments
Head of Online	Steamer Trading Cookshop
Digital Engagement Manager	Sue Ryder
Email Marketing Manager	Superdry
Digital Marketing Manager	SuperGroup
Head of Product	Tesco
Head of Online and Mobile	Tesco Mobile
Senior ECommerce Manager	Tesco Mobile
Senior Online Optimisation Manager	Tesco Mobile
Ecommerce Manager	The Dune Group
Communications & Resource Development Manager	The Institute of Ismaili Studies
Marketing Manager Customer Experience	The Open University
Digital Marketing Manager	The Prince's Trust
Senior Head of Digital Marketing	The Prince's Trust
e-Commerce Manager	The Westbrom Building Society
Head of Marketing	The Wine Society
Marketing CRM and Aquisition Manager	The Wine Society
Digital Marketing Manager	The Wool Room
Group Head of Customer Insight & Analytics	Thomas Cook Airlines
Director of CRM and Customer Insight	Ticketmaster
ecommerce customer experience manager	Timberland
Content and Social Media Manager	Topps Tiles
Senior Digital Marketing Manager	Travelers Insurance
Marketing manager	TTP Labtech
Head of Media	TUI
Group Head of SEO and Content	TUI Group
Head of Content	TUI UK
Strategy Director	unbiased.co.uk
Head of marketing	Unbiased.co.uk
Head of Digital Projects	University of the Arts London
Marketing Technology Manager	Virgin Holidays
Digital Strategy & Planning Manager	Vodafone
Senior Digital & Social Interactions Manager	Vodafone Group
Digital Marketing Lead	Vodafone UK
CRM and digital marketing manager	Whistles
Marketing Manager	Wine Owners
Multichannel Director	Wolseley UK
Head of Digital Marketing	Workshare
Marketing Manager	Workshare
Head of Digital	World Animal Protection
Social Media Communities Manager	World Vision UK
Head of Brand and Design	WWF
Head of Communications	www.aat.org.uk
Digital Marketing Manager	YOTEL
Digital & IT Director	Yotel
Senior Marketing Manager	YPO

Venue

View map Etc Venues - 155 Bishopsgate

Etc Venues - 155 Bishopsgate

155

Bishopsgate

London

EC2M3YD

United Kingdom

Google Maps

Cost details

This event is free to attend but is by invitation and is for senior client-side marketers only.

Each registration for Digital Cream is subject to approval – we will let you know in due course whether your place has been confirmed. A limited number of people from each company may attend and priority will be given to the most senior job titles.