Digital Cream London 2016

Event Details

March 16 2016 (8:45am – 5:30pm)
Etc Venues - 155 Bishopsgate, London, United Kingdom
1 day

Sorry, bookings for this event are now closed.


Registration has now closed for this year's edition of Digital Cream London.  

Now in its 10th year, Digital Cream is an exclusive invitation-only roundtable event for senior client-side marketers in both B2C and B2B sectors. 

Join hundreds of your peers across various industries to discuss online strategies and pain-points, and compare notes on a range of topics including best practices, ROI, supplier selection and future trends.

This is a ‘hands-on’ one-day event where you have a say in the conversation. The more you engage, the more you learn. 

Plus make invaluable business connections and lay foundations for the future of your company.

NB At Digital Cream we follow Chatham House Rules. What’s said at Digital Cream stays at Digital Cream.

Roundtable format

The topic-focused roundtable format allows you to discuss a number of subjects that are most relevant to you and to find out from your peers how they are addressing the challenges and opportunities you are also facing. These typically include questions around best practice, measurement, ROI, resourcing, supplier selection, recruitment, business processes, budgeting, trends etc. 

There are three roundtable sessions of an hour and fifteen minutes each. Each session is moderated by an expert and focuses on the particular challenges or areas of interest nominated by the table's attendees. This level of input ensures you get the maximum from your day.


B2C Roundtable topics

Your personalised programme for the day will include 3 roundtables of your choice. When requesting your attendance, please choose your 3 preferred topcis from the available below:

  1. Analytics & Optimisation – Smart Attribution Management to Optimise Digital Marketing Efficiency Across Channels
  2. Analytics & Optimisation – Tools & Techniques for Improving Conversion Rates
  3. Content & Digital Asset Management - Trends, Challenges and Best Practice
  4. Content Marketing – Distribution, Platforms, Emerging Tools & Technology
  5. Content Marketing – Strategy, Resourcing, Measuring & Optimising ROI
  6. Customer Experience – Opportunities and Learnings in Joining Physical and Digital
  7. Customer Experience – Best Practices for Managing the Digital Experience
  8. Customer Insight - Emerging Tools and Techniques
  9. Data – New Frontiers: Realtime, Messaging, Visualisation, AI, Machine Learning, New Skills
  10. Data – Strategy, Governance, Policy, Resourcing, Capabilities
  11. Digital Transformation – Strategy, Organisational Design, Capabilities, Culture & Process
  12. Display Advertising - Trends, Challenges and Best Practice
  13. Ecommerce – Checkout, Payments, Merchandising, Site Search, Product Pages, Personalisation
  14. Email Marketing & CRM - Trends, Challenges and Best Practice
  15. Innovation Medley – AI, Robotics, Bots, Realtime, 3D Printing, IoT… What Could They Mean for Digital Marketers?
  16. Mobile – Best Practice in Mobile Apps Customer Experience, App Marketing
  17. Paid Search Marketing - Trends, Challenges and Best Practice
  18. People & Process – Agile Working, Collaborative Tools, Social Enterprise, Cloud-based Marketing Tech
  19. Programmatic Media – Future Opportunities and Current Best Practice
  20. SEO - Trends, Challenges and Best Practice
  21. Social Media - Commerce New Possibilities and Current Best Practice
  22. Social Media - Managing, Measuring and Optimising Social Media
  23. User Interface & Interactive Design – Apps, Responsive, Material, Cards, New Interfaces
  24. Digital Transformation for the Modern Marketer - Skills, Talent and Teams

B2B Roundtable Topics

Your personalised programme for the day will include 3 roundtables of your choice. When requesting your attendance, please choose your 3 preferred topcis from the available below:

  1. Social Media - trends, challenges and best practice
  2. Marketing Automation - trends, challenges and best practice
  3. Content Marketing - optimising ROI
  4. Digital Analytics & Optimisation - tools, techniques, tips
  5. CRM (including Email) - best practice and innovation
  6. Search Marketing (SEO and PPC) - latest trends and opportunities
  7. Digital Customer Service & Account Management - best practice for effectively managing key relationships



08:45 – 09:30      Registration and coffee

09:30 – 09:45      Opening address 

Speaker: Ashley Friedlein, President, Centaur Marketing (Founder, Econsultancy)

09:45 – 11:00      1st Roundtable session

11:00 – 11:45      Morning coffee & networking

11:45 – 13:00      2nd Roundtable session

13:00 – 14:15       Lunch and networking

14:15 – 15:30      3rd Roundtable session

15:30 – 16:15      Keynote: Examining the Power of Content and AdTech to Develop and Convert Audiences

Speaker: Iain Noakes, Digital Acquisition Journey and Performance Lead, The Economist

16:15 – 16:20      Closing comments: Ashley Friedlein, President, Centaur Marketing (Founder, Econsultancy)

16:20 – 17:30      Drinks reception & networking

Speakers' and panelists' profiles

Iain Noakes

Iain Noakes

Iain Noakes is the Global Digital Acquisition Journey and Performance Lead at The Economist. In his role Iain is optimising the customer journey across multiple digital channels and touchpoints to subscription by implementing advanced attribution models and using data visualisation to bring the customer journey to life.

Prior to his time at The Economist Iain spent many years working in planning for a number of agencies including RAPP, DraftFCB and Wunderman.

Who should attend?

Digital Cream is free to attend for senior client-side marketers working in both B2B and B2C industries.

Delegates will have responsibility for managing or buying services for their marketing or ecommerce activities and will want to discuss their issues, challenges and pain points with peers. A limited number of people from each company may attend and priority will be given to the most senior job titles. 

Each registration for Digital Cream is subject to approval – we will let you know in due course whether your place has been confirmed.

Who is coming?

Head of Digital Age UK
Head of Digital Marketing Aggregate Industries
eCommerce & IT Systems Manager Alan Rogers Travel Group
Director, Web Channel American Express
Digital Marketing Manager Anthony Nicholas Group
Head of eCommerce Anthony Nicholas Group
eCommerce Manager Anthony Nicholas Group ( &
Digital Marketing Manager Arcadia
Digital marketing manager Arthritis Research UK
Head of Online Arup
Head of Marketing Ascentric
Head of Digital Aspects Beauty Company
Director of Marketing Audio Network
Digital Marketing Manager Avery Weigh-Tronix
Head of Digital Experience AXA UK
Digital Content Manager AXA Wealth
Manager, Head of UK Marketing Axiom
Northern Europe Manager Babbel
Senior B2B Marketing Manager BCSG
Senior Customer Experience Designer BGL Group
Marketing Manager Bibby Financial Services
Group E-Commerce Manager Big Bus Tours
Head of Marketing BigGreenSmile
Managing Director BlueGlass
Marketing Director bmi - British Midland
Ecommerce Manager Bob Books
Email Marketing Manager Boden
head of digital Boston Ivy
Head of eCommerce BrightHouse
Senior Strategy & Commercial Manager British Gas British Gas Business
Digital Marketing Manager Britvic
Digital Marketing Manager Brother UK Ltd
Director of Digital Capability BT
Head of Customer Retention Buyagift
Group CRM Manager Buyagift Plc
Head of Marketing Buyapowa
Content Marketing Manager Cambridge English
Head of Digital & Delivery Cambridge English
Assistant Director, Digital & New Product Development Cambridge English Language Assessment
Digital Campaigns Manager Cambridge English Language Assessment
Digital Marketing Services Manager Cancer Research UK
Iberian Digital Marketing Manager Canon
EMEA Web Presence Director Canon Europe
European Web Presence Manager Canon Europe
Digital Marketing Manager Canon UK
Director, Direct Acquisition Marketing Capital One
Head of Digital Communications Carers Trust
Head of Digital Carlsberg
Head of Digital Castle Trust
Digital Marketing Manager Castle Trust
Content Marketing Manager CDK Global
Marketing Automation and CRM Manager CDK Global
Digital Marketing Manager CDK Global
EMEA Marketing and Customer Experience Head Citibank N.A.
Digital Marketing Manager City Cruises
EU Strategy & Analytics Coca Cola Enterprises
EU eCommerce & Digital Snr Mgr Coca-Cola Enterprises
Head of Digital Analytics Cognizant
Global Digital Marketing Manager Collinson Group
Head of Retention Marketing
Head of SEO, Content and Social Media
Head of UK Marketing Contentive
Head of Digital Co-op
Senior Customer Marketing Manager Crystal Ski Holidays
Principal, Client Relationships & Industry Marketing CSC
Customer Experience and Delivery Manager Debenhams
Deputy Director Group Marketing and Content DfT
Director of Digital Direct Line Group
Snr Conversion Optimisation Manager Dnata B2C
ecommerce director dnata/emirates
Digital Marketing Manager Dreams
Digital Marketing Specialist DX
CRM & Data Manager Edenred
Social Media Manager EDF Energy
Senior Marketing Manager EE
Head of Marketing Electrical Contractors' Association
Digital Product Manager Emirates
Head of Social Media Endemol Shine UK
Head of marketing and Communications ESCP Europe
Digital Marketing Manager Essentra Components
Channels, Digital and Social Media Manager Essex County Council
General Manager - eCommerce Eurostar
Content strategy manager Eurostar
Global CRM Manager Eurostar International Ltd
Digital Marketing Manager Experian
Online Marketing Specialist Experian
Head of Marketing First Direct
Chief Operating Officer Floream
SVP - Global Advertising & Brand Engagement Franklin Templeton
Head of Ecommerce French Connection
Head of CRM FT
Group Digital Marketing Manager Furniture Village Ltd
Head of Digital Acquisition Gain Capital
Digital Manager Gain Capital
Senior Affiliate Specialist Getty Images
Digital Marketing Manager
Head of Digital
Head of Digital Marketing Golden Tours
Head of Ecommerce Golden Tours Ltd
Ecommerce Controller GSK
Digital Fundraising Manager Guide Dogs
Group CRM Manager Hachette UK
Head of Digital Henderson Global Investors
Head of Ecommerce Hermes
Head of Marketing Hermes Parcelnet Ltd
Online Marketing Manager Hiscox
Senior Content Strategist HomeServe
Global Head of Digital Delivery HSBC
Snr Digital marketing Manager Hsbc
Director - Digital Strategy and Analytics Huawei
Digital Marketing Manager Hudgell Solicitors
Content Director i2i Events Group
Head of SEO IG
Director InnoMotion
Chief Marketing Officer Johnston Press
Director of Marketing Johnston Press
Head of Social Media and PR Joules
Senior Social Media Manager Joules
Head of Group eCommerce Just Retirement
Head of Analytics and Customer Insights Kaplan International English
Digital Marketing Manager Kuoni Group
Digital Marketing Manager LeasePlan UK
Brand Manager LeasePlan UK
Sales Analytics Manager LeasePlan UK Ltd
Brand Manager LeasePlan UK Ltd
social media manager Legal and General
Head of Digital Lights4fun
Co-founder & Head of brand development Little Ondine
Head of Digital Marketing Communications Lloyds Banking Group
Digital & CRM Manager L'Oreal
Digital Acquisition Manager L'Oreal
Senior Ecommerce & CRM Manager L'Oreal UK
Ecommerce Manager L'Oreal UK
Digital Engagement Manager LV=
CRM Director Lyst
Digital Marketing Manager Marie Curie
Digital Channels Manager Marie Curie
Website Manager Market Tech UK
Digital Demand Generation Manager Marriott International
SMB marketing manager Microsoft
Head of CRM Moet Hennessy
Head of Ecommerce Morain Ltd t/a Virtual Bathrooms
head of digital and content MS Society
Digital Transformation Consultant / Co-Founder MS Society / NINE
Channel Lead MSD
Digital and Social Media Consultant National Trust
Digital Insight Nationwide
Digital Insights Analyst Nationwide Building Society
Senior Manager Planning & Performance Nationwide Building Society
Ecommerce Manager Natural History Museum Retail
Head of Digital and Content Network Rail
Head of Digital Marketing New Day Ltd
Marketing Manager NewDay
Head of Digital Newsquest Specialist Media
International & Online Marketing Manager Next Plc
Assistant Director - Digital and Marketing NHS Blood and Transplant
Digital Marketing Manager Overbury / Morgan Lovell
Head of Digital & Ecommerce Pandora UK
Director Digital Lab Operations Philip Morris International
Head of Content Marketing, EMEA PIMCO
Marketing Manager Policy Expert
Digital Performance Post Office
Digital Programme Manager Prince's Charities
UX architecture manager, EU QVC
Head of CRM
Marketing Director Remploy
Senior Marketing Manager Remploy
Head of Digital Rentokil Initial
Ecommerce Manager RIBA Enterprises
Digital Transformation Manager RNLI
Digital Project Manager RNLI
Digital Transformation Coordinator RNLI
mulitchannel roche
Head of Marketing Communications - Business Royal Mail
Conversion Rate Optimisation Manager Ryanair
Senior Internet Marketing Manager Saga
Online Strategy Manager SAGE publications
Group Marketing Director Schedule 2
Digital Manager Scottish FA
Digital Marketing Manager SEGRO plc
Head of Marketing Shurtape UK Ltd
Performance marketing Signet
Digital Marketing Manager Simplyhealth
Snr Digital UX Manager Simplyhealth
Marketing Manager Simplyhealth
Head of Digital Merchandising Sony PlayStation
Senior Paid Search Manager Specialist Holidays Group part of TUI Group
Head of Digital Speedo International Ltd
Senior eCommerce Product Manager SSE Plc
Digital Acquisition Consultant Stanley Gibbons Investments
Head of Online Steamer Trading Cookshop
Digital Engagement Manager Sue Ryder
Email Marketing Manager Superdry
Digital Marketing Manager SuperGroup
Head of Product Tesco
Head of Online and Mobile Tesco Mobile
Senior ECommerce Manager Tesco Mobile
Senior Online Optimisation Manager Tesco Mobile
Ecommerce Manager The Dune Group
Communications & Resource Development Manager The Institute of Ismaili Studies
Marketing Manager Customer Experience The Open University
Digital Marketing Manager The Prince's Trust
Senior Head of Digital Marketing The Prince's Trust
e-Commerce Manager The Westbrom Building Society
Head of Marketing The Wine Society
Marketing CRM and Aquisition Manager The Wine Society
Digital Marketing Manager The Wool Room
Group Head of Customer Insight & Analytics Thomas Cook Airlines
Director of CRM and Customer Insight Ticketmaster
ecommerce customer experience manager Timberland
Content and Social Media Manager Topps Tiles
Senior Digital Marketing Manager Travelers Insurance
Marketing manager TTP Labtech
Head of Media TUI
Group Head of SEO and Content TUI Group
Head of Content TUI UK
Strategy Director
Head of marketing
Head of Digital Projects University of the Arts London
Marketing Technology Manager Virgin Holidays
Digital Strategy & Planning Manager Vodafone
Senior Digital & Social Interactions Manager Vodafone Group
Digital Marketing Lead Vodafone UK
CRM and digital marketing manager Whistles
Marketing Manager Wine Owners
Multichannel Director Wolseley UK
Head of Digital Marketing Workshare
Marketing Manager Workshare
Head of Digital World Animal Protection
Social Media Communities Manager World Vision UK
Head of Brand and Design WWF
Head of Communications
Digital Marketing Manager YOTEL
Digital & IT Director Yotel
Senior Marketing Manager YPO


Etc Venues - 155 Bishopsgate

United Kingdom

Google Maps

Cost details

This event is free to attend but is by invitation and is for senior client-side marketers only.

Each registration for Digital Cream is subject to approval – we will let you know in due course whether your place has been confirmed. A limited number of people from each company may attend and priority will be given to the most senior job titles. 


Delegate enquiries

Jack Burrows
+44 (0)20 7970 4337

Leon Brown
+44 (0)20 7970 4337

Event enquiries

Kerry Cooke
+44(0)20 7970 4103

Sponsorship enquiries

Emily Barun 
+44 (0)20 7970 4586

Ben Race
+44 (0)20 7970 4192

Download sponsorship information pack here.

Marketing enquiries

Charlotte Michalanney
+44 (0)20 7269 5083

Event Details

March 16 2016 (8:45am – 5:30pm)
Etc Venues - 155 Bishopsgate, London, United Kingdom
1 day

Sorry, bookings for this event are now closed.