Digital Cream Melbourne

Overview

Exclusive to 80 senior client side marketers, Econsultancy's Digital Cream is one of the landmark industry moderated roundtable events for marketers to:

• convene and network with like-minded peers from different industries,
• exchange experiences,
• compare benchmark efforts,
• explore the latest best practice,
• discuss strategies,
• and learn from others who face the same challenges with suppliers, technologies and techniques. 

In a personal and confidential setting (It's Chatham House Rules so what's said at Digital Cream, stays at Digital Cream), the roundtable format is a quick and sure-fire way to find out what's worked and what hasn't, an invaluable opportunity to take time out and come back to the office full of ideas.

Tweet about the event

#DCMELB14 

Roundtable Format

There are 8 roundtable topics and each delegate chooses 3 table topics most relevant to you, each session lasting about an hour and fifteen minutes. Each roundtable is independently moderated and focuses on a particular topic discussing challenges or areas of interest nominated by the table's attendees in the time available. This level of input ensures you get the maximum from your day.

Digital Cream has been devised by the analysts and editors at Econsultancy in consultation with the most senior digital buyers in the world and runs in London, New York, Melbourne, Sydney, Shanghai, Hong Kong and Singapore.

Believe your APAC senior client-side colleagues could benefit from attending Digital Cream? Go ahead & share these 2014 APAC Digital Cream dates with them:

• Sydney - 24 September 
• Singapore - 13 November

Attendees pick three tables choices from the following full list of topics offered (extra topics will be removed at a later stage. If there is a topic you'd like to discuss which is not listed here, you can suggest it while registering): 

1. Marketing Attribution Management

2. Digital Technology

3. Content Marketing Strategy

4. Customer Experience Management 

5. Digital Transformation - people, process and technology

6. Email Marketing - trends, challenges and best practice

7. Integrated Search (PPC/SEO) - trends, challenges and best practice

8. Joining Up On and Offline Channels and Data

9. Mobile Marketing - advertising, apps, platform choice, design & build, NFC

10. Mobile Commerce - analysis and optimisation

11. Marketing Orchestration - Joining Up Cross Channel & Integrated Marketing

12. Predictive Marketing

13. Online Advertising - re-targeting, exchanges and social advertising

14. Video Marketing 

15. Web Analytics & Actionable Insights 

16. Ecommerce & onsite conversion rate optimisation

17. Social Media Optimisation & S-Commerce

18. Customer Centric Marketing

19. Data Driven Marketing - Using big and small data to drive loyalty

Digital Cream New York 2012:

Digital Cream Shanghai 2012:

Program

08:30 – 09:15  Registration and light breakfast

09:15 – 09:30  Welcome and introduction

09:30 – 11:00  1st Roundtable session

11:00 – 11:30  Morning break (Coffee/Tea & Canapes served)

11:30 – 12:00  Keynote

12:00 – 13:30  2nd Roundtable session

13:30 – 14:30  Lunch & networking

14:30 - 16:00  3rd Roundtable session

16:00 – 16:30  Moderators' panel round up and closing remarks

16:30 – 18:00  Networking reception (Beverages and Canapes served)

Who should attend?

Digital Cream Melbourne is free to attend for senior client-side brand marketers - particularly those working for large organisations including publishers, retailers, industry, the hospitality industry, governmental organisations, and have responsibility for managing or buying services for their digital marketing or e-commerce activities as well as want to discuss their issues, challenges and pain points with colleagues.

Each registration for Digital Cream is subject to approval – we will let you know in due course whether your place has been confirmed. A limited number of people from each company may attend and priority will be given to the most senior job titles. 

Agencies & vendors are invited to discuss sponsorship opportunities with us. (Contact: Jefrey Gomez, +65 9109 2895 / Jefrey.Gomez@econsultancy.com) 

Who came last time?

Venue

Cost details

This event is free to attend but its strictly for senior client-side brand marketers only. Agencies & vendors are invited to discuss sponsorship opportunities with us (Contact: Jefrey Gomez, +65 9109 2895 / Jefrey.Gomez@econsultancy.com) 

Each registration is subject to approval - we will let you know in due course whether your place has been confirmed. A limited number of people from each company may attend and priority will be given to the most senior job titles. 

Inquiries

If you are interested in attending, please request your attendance above.

For any further information or if you are interested in sponsoring Digital Cream Melbourne, please contact:

Jefrey Gomez

+65 9109 2895

jefrey.gomez@econsultancy.com