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Digital Cream Melbourne
Event Details
- Date
- July 31 2014 (9:00am – 6:30pm)
- Venue
- ANZ Pavilion, Melbourne , Australia
- Duration
- 1 day
- Cost
- Free
Sorry, this event is now sold out.
About the event
Overview
Exclusive to 80 senior client side marketers, Econsultancy's Digital Cream is one of the landmark industry moderated roundtable events for marketers to:
- convene and network with like-minded peers from different industries,
- exchange experiences,
- compare benchmark efforts,
- explore the latest best practice,
- discuss strategies,
- and learn from others who face the same challenges with suppliers, technologies and techniques.
In a personal and confidential setting (It's Chatham House Rules so what's said at Digital Cream, stays at Digital Cream), the roundtable format is a quick and sure-fire way to find out what's worked and what hasn't, an invaluable opportunity to take time out and come back to the office full of ideas.
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Roundtable Format
There are 8 roundtable topics and each delegate chooses 3 table topics most relevant to you, each session lasting about an hour and fifteen minutes. Each roundtable is independently moderated and focuses on a particular topic discussing challenges or areas of interest nominated by the table's attendees in the time available. This level of input ensures you get the maximum from your day.
Digital Cream has been devised by the analysts and editors at Econsultancy in consultation with the most senior digital buyers in the world and runs in London, New York, Melbourne, Sydney, Shanghai, Hong Kong and Singapore.
Believe your APAC senior client-side colleagues could benefit from attending Digital Cream? Go ahead & share these 2014 APAC Digital Cream dates with them:
- Sydney - 24 September
- Singapore - 13 November
Attendees pick three tables choices from the following full list of topics offered (extra topics will be removed at a later stage. If there is a topic you'd like to discuss which is not listed here, you can suggest it while registering):
1. Marketing Attribution Management
2. Digital Technology
3. Content Marketing Strategy
4. Customer Experience Management
5. Digital Transformation - people, process and technology
6. Email Marketing - trends, challenges and best practice
7. Integrated Search (PPC/SEO) - trends, challenges and best practice
8. Joining Up On and Offline Channels and Data
9. Mobile Marketing - advertising, apps, platform choice, design & build, NFC
10. Mobile Commerce - analysis and optimisation
11. Marketing Orchestration - Joining Up Cross Channel & Integrated Marketing
12. Predictive Marketing
13. Online Advertising - re-targeting, exchanges and social advertising
14. Video Marketing
15. Web Analytics & Actionable Insights
16. Ecommerce & onsite conversion rate optimisation
17. Social Media Optimisation & S-Commerce
18. Customer Centric Marketing
19. Data Driven Marketing - Using big and small data to drive loyalty
Digital Cream New York 2012:
Digital Cream Shanghai 2012:
Program
08:30 – 09:15 Registration and light breakfast
09:15 – 09:30 Welcome and introduction
09:30 – 11:00 1st Roundtable session
11:00 – 11:30 Morning break (Coffee/Tea & Canapes served)
11:30 – 12:00 Keynote
12:00 – 13:30 2nd Roundtable session
13:30 – 14:30 Lunch & networking
14:30 - 16:00 3rd Roundtable session
16:00 – 16:30 Moderators' panel round up and closing remarks
16:30 – 18:00 Networking reception (Beverages and Canapes served)
Speakers' and panelists' profiles

Andrew Warren-Payne
Andrew Warren-Payne is a senior research analyst at Econsultancy where he works on producing industry-leading research, briefings, and best practice guides for the digital marketing industry, including the Top 100 Digital Agencies report. In addition to this, Andrew has helped a broad range of organisations develop their marketing strategies through bespoke research and analysis.
Prior to working at Econsultancy, Andrew worked with start-ups in both London and Seattle with their digital marketing efforts and worked as an independent affiliate marketer.
Who should attend?
Digital Cream Melbourne is free to attend for senior client-side brand marketers - particularly those working for large organisations including publishers, retailers, industry, the hospitality industry, governmental organisations, and have responsibility for managing or buying services for their digital marketing or e-commerce activities as well as want to discuss their issues, challenges and pain points with colleagues.
Each registration for Digital Cream is subject to approval – we will let you know in due course whether your place has been confirmed. A limited number of people from each company may attend and priority will be given to the most senior job titles.
Agencies & vendors are invited to discuss sponsorship opportunities with us. (Contact: Jefrey Gomez, +65 9109 2895 / Jefrey.Gomez@econsultancy.com)
Who came last time?
Digital Marketing Manager - Pacific | Adidas |
eCommerce Marketing Manager - Pacific | Adidas Australia |
Manager, E-commerce | Adidas |
Digital Marketing Manager | ANZ |
Head Of Global Category - Professional Services | ANZ |
Global Category Manager - Marketing & Advertising | ANZ |
Category Manager - Digital Marketing | ANZ |
Digital Marketing Manager | API |
E-commerce Manager | Aussie Farmers Direct |
Marketing | Australia Post |
Online Communications Consultant | AustralianSuper |
Online Communications Manager | AustralianSuper |
Online Communications Consultant | Bauer Media Group |
Head of Digital | Betfair |
Marketing Director | Better Place |
Digital Manager | BMW Group Australia |
Head of E-commerce and Digital | BrandBank |
Digital Manager | Cancer Council Australia |
Marketing Manager - Digital & Loyalty, Liquor | Coles |
Loyalty Marketing Manager | Coles |
CRM Manager - Coles Supermarkets | Coles |
Campaign Manager | Coles Liquor |
Digital Campaign Manager | Coles Liquor |
Customer Marketing Strategy Manager | Coles online |
Online Marketing Manager | Dan Murphy's |
Senior Marketing Manger | Disney |
Digital Marketing, Strategy & Propositions Manager | EnergyAustralia |
Digital Strategy & Propositions Lead | EnergyAustralia |
Digital Content Delivery Leader | GE Capital |
Digital Merchandiser | Giorgio Armani |
Online Marketing Manager | Invest Victoria |
Online Acquisition Specialist | Kathmandu |
Group Online Manager | Kathmandu |
E-ommerce Business Manager | Kmart |
CMO, Australia | KPMG |
Airline Marketing Manager | Melbourne Airport |
Manager Commercial Innovation | Melbourne Airport |
E-commerce and Digital Marketing Manager | Meyer Cookware Australia |
Marketing & E-Commerce Manager | MTData |
Digital Strategist | Myer |
Digital Production Manager | MYOB |
Digital Marketing Manager | MYOB |
Marketing Manager - Australia | NET-A-PORTER.COM |
eCommerce and Digital Manager | NineWest |
Online Marketing & E-commerce Manager | Officeworks |
Director | PCR Enterprises |
Marketing Manager | sass & bide |
Digital Maketing Advisor | Schiavello |
Group Manager - Strategic Marketing and Communications | Schiavello Group |
Group Manager, Market & Business Insights | Sensis |
Marketing Manager | Sensis |
Senior Marketing Manager - Digital | Sensis Pty Ltd |
Customer Acquisition Manager | Shoes of Prey |
Digital Marketing Manager | Specsavers |
Paid Search Manager | Sportsbet |
Head of Acquisitions | Sportsbet |
Digital Marketing Manager | Stafford Group |
E-commerce Specialist | Suncorp |
Digital & E-commerce Manager | Sussan Corporation |
Online Sales & Development Manager | Ted's Cameras |
GM Digital Service | Telstra |
Group Manager - Brand & Corporate Marketing | Toll Group |
Digital Director | Twenty3 Sport + Entertainment |
Director of Marketing | United Inn-keeper Association Ltd |
Online Manager | Witchery |
Digital Analyst | Witchery |
Digital Channels Manager | World Vision |
Online Communications | YMCA Victoria |
Venue
ANZ Pavilion
Telephone: 03 9281 8000
Arts Centre Melbourne is a couple of minutes walk from Flinders Street Station or take any tram (except tram no.1) along St Kilda Road and disembark at Arts Centre Melbourne (Stop number 14).
Melbourne City Shuttle runs in a loop through Melbourne's CBD every 30 minutes, and stops at Arts Centre Melbourne on St Kilda Road (Stop 1).
Cost details
This event is free to attend but its strictly for senior client-side brand marketers only. Agencies & vendors are invited to discuss sponsorship opportunities with us (Contact: Jefrey Gomez, +65 9109 2895 / Jefrey.Gomez@econsultancy.com)
Each registration is subject to approval - we will let you know in due course whether your place has been confirmed. A limited number of people from each company may attend and priority will be given to the most senior job titles.
Inquiries
If you are interested in attending, please request your attendance above.
For any further information or if you are interested in sponsoring Digital Cream Melbourne, please contact:
Jefrey Gomez
+65 9109 2895
Event Details
- Date
- July 31 2014 (9:00am – 6:30pm)
- Venue
- ANZ Pavilion, Melbourne , Australia
- Duration
- 1 day
- Cost
- Free
Sorry, this event is now sold out.
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