Digital Cream Melbourne

Event Details

July 31 2014 (9:00am – 6:30pm)
ANZ Pavilion, Melbourne , Australia
1 day

Sorry, this event is now sold out.


Exclusive to 80 senior client side marketers, Econsultancy's Digital Cream is one of the landmark industry moderated roundtable events for marketers to:

  • convene and network with like-minded peers from different industries,
  • exchange experiences,
  • compare benchmark efforts,
  • explore the latest best practice,
  • discuss strategies,
  • and learn from others who face the same challenges with suppliers, technologies and techniques. 

In a personal and confidential setting (It's Chatham House Rules so what's said at Digital Cream, stays at Digital Cream), the roundtable format is a quick and sure-fire way to find out what's worked and what hasn't, an invaluable opportunity to take time out and come back to the office full of ideas.

Tweet about the event



Roundtable Format

There are 8 roundtable topics and each delegate chooses 3 table topics most relevant to you, each session lasting about an hour and fifteen minutes. Each roundtable is independently moderated and focuses on a particular topic discussing challenges or areas of interest nominated by the table's attendees in the time available. This level of input ensures you get the maximum from your day.

Digital Cream has been devised by the analysts and editors at Econsultancy in consultation with the most senior digital buyers in the world and runs in London, New York, Melbourne, Sydney, Shanghai, Hong Kong and Singapore.

Believe your APAC senior client-side colleagues could benefit from attending Digital Cream? Go ahead & share these 2014 APAC Digital Cream dates with them:

Attendees pick three tables choices from the following full list of topics offered (extra topics will be removed at a later stage. If there is a topic you'd like to discuss which is not listed here, you can suggest it while registering): 

1. Marketing Attribution Management

2. Digital Technology

3. Content Marketing Strategy

4. Customer Experience Management 

5. Digital Transformation - people, process and technology

6. Email Marketing - trends, challenges and best practice

7. Integrated Search (PPC/SEO) - trends, challenges and best practice

8. Joining Up On and Offline Channels and Data

9. Mobile Marketing - advertising, apps, platform choice, design & build, NFC

10. Mobile Commerce - analysis and optimisation

11. Marketing Orchestration - Joining Up Cross Channel & Integrated Marketing

12. Predictive Marketing

13. Online Advertising - re-targeting, exchanges and social advertising

14. Video Marketing 

15. Web Analytics & Actionable Insights 

16. Ecommerce & onsite conversion rate optimisation

17. Social Media Optimisation & S-Commerce

18. Customer Centric Marketing

19. Data Driven Marketing - Using big and small data to drive loyalty

Digital Cream New York 2012:

Digital Cream Shanghai 2012:


08:30 – 09:15  Registration and light breakfast

09:15 – 09:30  Welcome and introduction

09:30 – 11:00  1st Roundtable session

11:00 – 11:30  Morning break (Coffee/Tea & Canapes served)

11:30 – 12:00  Keynote

12:00 – 13:30  2nd Roundtable session

13:30 – 14:30  Lunch & networking

14:30 - 16:00  3rd Roundtable session

16:00 – 16:30  Moderators' panel round up and closing remarks

16:30 – 18:00  Networking reception (Beverages and Canapes served)

Speakers' and panelists' profiles

Andrew Warren-Payne

Andrew Warren-Payne

Andrew Warren-Payne is a senior research analyst at Econsultancy where he works on producing industry-leading research, briefings, and best practice guides for the digital marketing industry, including the Top 100 Digital Agencies report. In addition to this, Andrew has helped a broad range of organisations develop their marketing strategies through bespoke research and analysis.

Prior to working at Econsultancy, Andrew worked with start-ups in both London and Seattle with their digital marketing efforts and worked as an independent affiliate marketer.

Who should attend?

Digital Cream Melbourne is free to attend for senior client-side brand marketers - particularly those working for large organisations including publishers, retailers, industry, the hospitality industry, governmental organisations, and have responsibility for managing or buying services for their digital marketing or e-commerce activities as well as want to discuss their issues, challenges and pain points with colleagues.

Each registration for Digital Cream is subject to approval – we will let you know in due course whether your place has been confirmed. A limited number of people from each company may attend and priority will be given to the most senior job titles. 

Agencies & vendors are invited to discuss sponsorship opportunities with us. (Contact: Jefrey Gomez, +65 9109 2895 /

Who came last time?

Digital Marketing Manager - Pacific Adidas 
eCommerce Marketing Manager - Pacific Adidas Australia 
Manager, E-commerce Adidas 
Digital Marketing Manager  ANZ
Head Of Global Category - Professional Services  ANZ
Global Category Manager - Marketing & Advertising  ANZ
Category Manager - Digital Marketing  ANZ
Digital Marketing Manager  API
E-commerce Manager Aussie Farmers Direct
Marketing Australia Post
Online Communications Consultant  AustralianSuper
Online Communications Manager  AustralianSuper
Online Communications Consultant  Bauer Media Group 
Head of Digital Betfair 
Marketing Director Better Place 
Digital Manager BMW Group Australia
Head of E-commerce and Digital  BrandBank
Digital Manager Cancer Council Australia
Marketing Manager - Digital & Loyalty, Liquor  Coles
Loyalty Marketing Manager  Coles
CRM Manager - Coles Supermarkets  Coles
Campaign Manager Coles Liquor
Digital Campaign Manager  Coles Liquor
Customer Marketing Strategy Manager  Coles online
Online Marketing Manager  Dan Murphy's
Senior Marketing Manger  Disney
Digital Marketing, Strategy & Propositions Manager  EnergyAustralia
Digital Strategy & Propositions Lead  EnergyAustralia
Digital Content Delivery Leader  GE Capital
Digital Merchandiser Giorgio Armani 
Online Marketing Manager  Invest Victoria 
Online Acquisition Specialist  Kathmandu
Group Online Manager Kathmandu
E-ommerce Business Manager  Kmart
CMO, Australia KPMG
Airline Marketing Manager Melbourne Airport 
Manager Commercial Innovation  Melbourne Airport 
 E-commerce and Digital Marketing Manager Meyer Cookware Australia 
Marketing & E-Commerce Manager  MTData
Digital Strategist  Myer
Digital Production Manager   MYOB
Digital Marketing Manager   MYOB
Marketing Manager - Australia  NET-A-PORTER.COM 
eCommerce and Digital Manager  NineWest
Online Marketing & E-commerce Manager  Officeworks
Director PCR Enterprises
Marketing Manager sass & bide
Digital Maketing Advisor  Schiavello
Group Manager - Strategic Marketing and Communications  Schiavello Group 
Group Manager, Market & Business Insights  Sensis
Marketing Manager Sensis
Senior Marketing Manager - Digital  Sensis Pty Ltd
Customer Acquisition Manager  Shoes of Prey 
Digital Marketing Manager  Specsavers
Paid Search Manager  Sportsbet
Head of Acquisitions  Sportsbet
Digital Marketing Manager  Stafford Group 
E-commerce Specialist Suncorp
Digital & E-commerce Manager  Sussan Corporation 
Online Sales & Development Manager  Ted's Cameras 
GM Digital Service Telstra
Group Manager - Brand & Corporate Marketing  Toll Group
Digital Director Twenty3 Sport + Entertainment 
Director of Marketing  United Inn-keeper   Association Ltd 
Online Manager Witchery
Digital Analyst Witchery
Digital Channels Manager  World Vision 
Online Communications YMCA Victoria


View map ANZ Pavilion

ANZ Pavilion

Telephone: 03 9281 8000

The Arts Centre
100 St Kilda Road
VIC 3004

Google Maps

Arts Centre Melbourne is a couple of minutes walk from Flinders Street Station or take any tram (except tram no.1) along St Kilda Road and disembark at Arts Centre Melbourne (Stop number 14).

Melbourne City Shuttle runs in a loop through Melbourne's CBD every 30 minutes, and stops at Arts Centre Melbourne on St Kilda Road (Stop 1). 

Cost details

This event is free to attend but its strictly for senior client-side brand marketers only. Agencies & vendors are invited to discuss sponsorship opportunities with us (Contact: Jefrey Gomez, +65 9109 2895 /

Each registration is subject to approval - we will let you know in due course whether your place has been confirmed. A limited number of people from each company may attend and priority will be given to the most senior job titles. 


If you are interested in attending, please request your attendance above.

For any further information or if you are interested in sponsoring Digital Cream Melbourne, please contact:

Jefrey Gomez

+65 9109 2895

Event Details

July 31 2014 (9:00am – 6:30pm)
ANZ Pavilion, Melbourne , Australia
1 day

Sorry, this event is now sold out.