| Date | October 18 2012 (9:00am – 5:00pm) |
|---|---|
| Venue | M1NT Club Shanghai, Shanghai, China |
| Duration | 1 day |
| Cost | Free |
About the event
Overview
Digital Cream Shanghai is a unique moderated roundtable forum for China's most senior client-side digital marketers to discuss and explore the latest best practice on emarketing procurement, business cases, investment, ROI and supplier selection. Attendees will also discuss their future online strategies and compare these with like-minded peers. The roundtables and keynotes will be bilingual (English & Mandarin).
The key to the event for senior buyers is to learn about gaining more budget and CFO commitment in digital marketing, better selection and short-listing of partners as well as suppliers and maximizing ROI longer term. There are 11 roundtable topics and each delegate chooses three table topics of their choice. Each roundtable is independently moderated and focuses on a particular topic with the roundtable attendees proposing specific questions or challenges they wish to discuss on that topic in the time available.
Digital Cream has been devised by the analysts and editors at Econsultancy in consultation with the most senior digital buyers in the world and runs in London, Dubai, New York, Chicago, Singapore, San Jose and now Shanghai.
Each Digital Cream Shanghai attendee will receive three months free trial to Econsultancy Silver membership, which provides unrestricted access to 400+ best practise guides, stats compendiums and surveys.
Attendees pick three tables choices from the following topics offered (Once tables are full, they will no longer be available for selection):
Bilingual tables (English / Mandarin):
- E-commerce, M-Commerce & Site Conversion
- Inbound Marketing & Analytics
- Content Strategy Development
- B2B Social for Lead Generation
- eCRM Integration
English tables:
- Online Advertising: Strategy & Maximizing Returns
- Social Media in China - Managing & Monetising
- Social Media Tools & Best Practices
- Economic Value of Digital Marketing
About Econsultancy's peer-to-peer roundtable events:
View pictures from Digital Cream Singapore 2011 (location: flickr.com)
Find out more about the Digital Cream event format (location: vimeo.com)
Supporting Partner: Media Partner:
Program
|
08:30 – 09:00 |
Registration and coffee |
|
09:00 – 09:15 |
Welcome and introduction -Peter Abraham, Executive VP EMEA & Asia, Econsultancy |
|
09:15 – 10:00 |
1st Keynote: Inbound Marketing, which blends Search and Social together for a Strategic View - Eddie Choi, Trainer - China Econsultancy |
|
10:00 – 11:15 |
1st Roundtable session (Mandarin & English and English tables) |
|
11:15 – 11:45 |
Morning break |
|
11:45 – 13:00 |
2nd Roundtable session (Mandarin & English and English tables) |
|
13:00 – 14:00 |
Lunch |
|
14:00 – 14:30 |
2nd Keynote: Economic Value of Digital Marketing - Speaker Sophia Ong, National Planning GM, Tencent |
|
14:30 – 15:45 |
3rd Roundtable session (Mandarin & English and English tables) |
|
15:45 – 16:15 |
Afternoon break |
|
16:15 – 16:45 16:45 – 17:15 17:15 – 17:30 |
3rd Keynote: Future of Digital Marketing - Speaker Ashley Friedlein, CEO, Econsultancy in English Moderator panel super session. We invite all the moderators to share their insights Summary of day, closing remarks |
Who should attend?
Digital Cream Shanghai is free to attend for senior client-side digital marketers - particularly those working for large organisations including publishers, retailers, industry, the hospitality industry, governmental organisations and online retailers.
The list of invitees will include 100 heads of digital teams of large online players and e-commerce sites. Delegates will have responsibility for managing or buying services for their digital marketing or e-commerce activities as well as want to discuss their issues, challenges and pain points with colleagues.
Who is coming?
Senior Online Business Manager, Dell
Digital Marketing Manager, Michelin
Interactive Manager, Tiffany & Co.
Digital Marketing Manager, HP China
Senior eBusiness Manager, Eli Lilly
Global Director of eCommerce, Kimberly Clark International
APAC Advanced Interactive Marketing Manager, Kimberly Clark International
Senior Brand Manager, Unilever
Marketing Director, Saint-Gobain Weber
VP, Head of Consumer eBusiness, Citi
Digital Marketing Manager, GSK
APAC Senior eBusiness Manager, 3M
VP Online Marketing, EF Education First
Director of Communications, Diageo
Marketing Operations Manager, BP China
Marketing Director, Ecco
Marketing Manager, RS Components
Marketing Manager, Taillan Group
Marketing Head, Fonterra
Communications Manager, Pepsico
eCommerce General Manager, Toys "R" Us
Director of Marketing, 3SBio Inc
BD & Marketing Diretor, Iveco
Marketing Manager, Element Fresh
Director of Marketing, Faurecia
General Manager, Stroili Ori
Regional & CPC Manager, Motion Global Limited
Marketing Manager, Motion Global Limited
Senior Business Analytics & BD Manager, inVentiv Health China
Director of Commercial Strategy, inVentiv Health China
Corporate Communications Manager, Wison Group
Travel Guides Manager, Michelin
Product Manager, JJMC
Corporate Marketing Senior Manager, Sino-US United MetLife Insurance Co.
Asst. PR & Advertising Manager, Swarovski
Marketing Communications Supervisor APAC, SPX
Marketing Manager, Dell
Marketing Manager - Digital & Intelligence, Summergate
eMarketing Manager, Land Rover
Asia/Middle East Market Manager, Villa Maria Estate
Marketing Director, Volkswagen Group Import
Marketing Manager - International Operations, Spring Airlines
Communications Director of Performance Material APAC, Honeywell
Brand Manager, Umbro (Nike Inc.)
Digital Manager, Akzonobel (Dulux)
Community Manager, Standard Chartered Bank
Digital Marketing Manager, Michelin Truck & Bus
eMarketing Specialist, DuPont
Franchise Head - Speciality Medicine, Bayer HealthCare
Senior PR Manager, Dolby Greater China
Marketing Communications Manager AP/GC, Analog Devices
Regional Director of Marketing Communications, Banyan Tree & Resorts
Brand Director, Goodbaby Child Product Co. Ltd
Senior eBusiness Manager, Eli Lily
Director of Maps & Guides, Michelin China
Assistant Manager, Johnsons & Johnsons
Senior Manager, Johnsons & Johnsons Medical
Marketing Director, Office Depot
Communications Manager, Sanofi
Senior Strategy Manager, Bristol-Myers Squibb
Marketing & BD Manager, Dorel China
Global Director of eCommerce, Kimberly Clark International
Interactive Consumer Manager, Pepsi Co
Marketing Manager, McCain
Senior Marketing Manager, Dell
Comissioner of Digital Marketing, Oakley
eCommerce Manager, MANGO
Global Digital Marketing Director, Lee Kum Kee
eBusiness Manager APAC, Henkel
Director of APAC Marketing & Sales, Concept 2
Senior eBusiness Manager APAC, 3M
Solutions Manager, GuangZhou Mars Information Technology
Cost details
This event is free to attend but is by invitation and is for senior client-side marketers only.
Inquiries
If you interested in attending please request your attendance above.
For any further information or if you are interested in sponsoring Digital Cream Shanghai, please contact:
Jefrey Gomez
+65 9109 2895
