Digital Cream Shanghai 2012

Event Details

October 18 2012 (9:00am – 5:00pm)
M1NT Club Shanghai, Shanghai, China
1 day

Sorry, bookings for this event are now closed.


Digital Cream Shanghai is a unique moderated roundtable forum for China's most senior client-side digital marketers to discuss and explore the latest best practice on emarketing procurement, business cases, investment, ROI and supplier selection. Attendees will also discuss their future online strategies and compare these with like-minded peers. The roundtables and keynotes will be bilingual (English & Mandarin).

The key to the event for senior buyers is to learn about gaining more budget and CFO commitment in digital marketing, better selection and short-listing of partners as well as suppliers and maximizing ROI longer term. There are 11 roundtable topics and each delegate chooses three table topics of their choice. Each roundtable is independently moderated and focuses on a particular topic with the roundtable attendees proposing specific questions or challenges they wish to discuss on that topic in the time available.

Digital Cream has been devised by the analysts and editors at Econsultancy in consultation with the most senior digital buyers in the world and runs in London, Dubai, New York, Chicago, Singapore, San Jose and now Shanghai.

Each Digital Cream Shanghai attendee will receive three months free trial to Econsultancy Silver membership, which provides unrestricted access to 400+ best practise guides, stats compendiums and surveys.

Attendees pick three tables choices from the following topics offered (Once tables are full, they will no longer be available for selection):

Bilingual tables (English / Mandarin):

  • E-commerce, M-Commerce & Site Conversion
  • Inbound Marketing & Analytics 
  • Content Strategy Development
  • B2B Social for Lead Generation
  • eCRM Integration

English tables:

  • Online Advertising: Strategy & Maximizing Returns
  • Social Media in China - Managing & Monetising
  • Social Media Tools & Best Practices
  • Economic Value of Digital Marketing

About Econsultancy's peer-to-peer roundtable events:

View pictures from Digital Cream Singapore 2011 (location:

Find out more about the Digital Cream event format (location:

Supporting Partner:                                       Media Partner:



08:30 – 09:00

Registration and coffee

09:00 – 09:15

Welcome and introduction -Peter Abraham, Executive VP EMEA & Asia, Econsultancy

09:15 – 10:00

1st Keynote: Inbound Marketing, which blends Search and Social together for a Strategic View - Eddie Choi, Trainer - China Econsultancy

10:00 – 11:15

1st Roundtable session (Mandarin & English and English tables)

11:15 – 11:45

Morning break

11:45 – 13:00

2nd Roundtable session  (Mandarin & English and English tables)

13:00 – 14:00


14:00 – 14:30

2nd Keynote: Economic Value of Digital Marketing - Speaker Sophia Ong, National Planning GM, Tencent

14:30 – 15:45

3rd Roundtable session (Mandarin & English and English tables)

15:45 – 16:15

Afternoon break

16:15 – 16:45

 16:45 – 17:15

 17:15 – 17:30

3rd Keynote: Future of Digital Marketing - Speaker Ashley Friedlein, CEO, Econsultancy in English

Moderator panel super session. We invite all the moderators to share their insights

Summary of day, closing remarks

Who should attend?

Digital Cream Shanghai is free to attend for senior client-side digital marketers - particularly those working for large organisations including publishers, retailers, industry, the hospitality industry, governmental organisations and online retailers.

The list of invitees will include 100 heads of digital teams of large online players and e-commerce sites. Delegates will have responsibility for managing or buying services for their digital marketing or e-commerce activities as well as want to discuss their issues, challenges and pain points with colleagues.

Who is coming?

Senior Online Business Manager, Dell

Digital Marketing Manager, Michelin

Interactive Manager, Tiffany & Co.

Digital Marketing Manager, HP China

Senior eBusiness Manager, Eli Lilly

Global Director of eCommerce, Kimberly Clark International

APAC Advanced Interactive Marketing Manager, Kimberly Clark International

Senior Brand Manager, Unilever

Marketing Director, Saint-Gobain Weber

VP, Head of Consumer eBusiness, Citi

Digital Marketing Manager, GSK

APAC Senior eBusiness Manager, 3M

VP Online Marketing, EF Education First

Director of Communications, Diageo

Marketing Operations Manager, BP China

Marketing Director, Ecco

Marketing Manager, RS Components

Marketing Manager, Taillan Group

Marketing Head, Fonterra

Communications Manager, Pepsico

eCommerce General Manager, Toys "R" Us

Director of Marketing, 3SBio Inc

BD & Marketing Diretor, Iveco

Marketing Manager, Element Fresh

Director of Marketing, Faurecia

 General Manager, Stroili Ori

Regional & CPC Manager, Motion Global Limited

Marketing Manager, Motion Global Limited

Senior Business Analytics & BD Manager, inVentiv Health China

Director of Commercial Strategy, inVentiv Health China

Corporate Communications Manager, Wison Group

Travel Guides Manager, Michelin

Product Manager, JJMC

Corporate Marketing Senior Manager, Sino-US United MetLife Insurance Co.

Asst. PR & Advertising Manager, Swarovski

Marketing Communications Supervisor APAC, SPX

Marketing Manager, Dell

Marketing Manager - Digital & Intelligence, Summergate

eMarketing Manager, Land Rover

Asia/Middle East Market Manager, Villa Maria Estate

Marketing Director, Volkswagen Group Import

Marketing Manager - International Operations, Spring Airlines

Communications Director of Performance Material APAC, Honeywell

Brand Manager, Umbro (Nike Inc.)

Digital Manager, Akzonobel (Dulux)

Community Manager, Standard Chartered Bank

Digital Marketing Manager, Michelin Truck & Bus

eMarketing Specialist, DuPont

Franchise Head - Speciality Medicine, Bayer HealthCare

Senior PR Manager, Dolby Greater China

Marketing Communications Manager AP/GC, Analog Devices

Regional Director of Marketing Communications, Banyan Tree & Resorts

Brand Director, Goodbaby Child Product Co. Ltd

Senior eBusiness Manager, Eli Lily

Director of Maps & Guides, Michelin China

Assistant Manager, Johnsons & Johnsons

Senior Manager, Johnsons & Johnsons Medical

Marketing Director, Office Depot

Communications Manager, Sanofi

Senior Strategy Manager, Bristol-Myers Squibb

Marketing & BD Manager, Dorel China

Global Director of eCommerce, Kimberly Clark International

Interactive Consumer Manager, Pepsi Co

Marketing Manager, McCain

Senior Marketing Manager, Dell

Comissioner of Digital Marketing, Oakley

eCommerce Manager, MANGO

Global Digital Marketing Director, Lee Kum Kee

eBusiness Manager APAC, Henkel

Director of APAC Marketing & Sales, Concept 2

Senior eBusiness Manager APAC, 3M

Solutions Manager, GuangZhou Mars Information Technology


M1NT Club Shanghai

Telephone: +86 21 63912811

M1NT Tower
318 Fuzhou Road

Google Maps

Cost details

This event is free to attend but is by invitation and is for senior client-side marketers only.


If you interested in attending please request your attendance above.

For any further information or if you are interested in sponsoring Digital Cream Shanghai, please contact:

Jefrey Gomez

+65 9109 2895

Event Details

October 18 2012 (9:00am – 5:00pm)
M1NT Club Shanghai, Shanghai, China
1 day

Sorry, bookings for this event are now closed.