Digital Cream Singapore

Digital Cream Singapore

Event Details

November 20 2014 (9:00am – 7:00pm)
Sheraton Towers, Singapore, Singapore
1 day

Sorry, bookings for this event are now closed.


Exclusive to 80 senior client side marketers, Econsultancy's Digital Cream is one of the industry's landmark events for marketers to:

  • convene and network with like-minded peers from different industries
  • exchange experiences
  • compare benchmark efforts
  • explore the latest best practice
  • discuss strategies
  • learn from others who face the same challenges with suppliers, technologies and techniques. 

In a personal and confidential setting (It's Chatham House Rules so what's said at Digital Cream, stays at Digital Cream), the roundtable format is a quick and sure-fire way to find out what's worked and what hasn't, an invaluable opportunity to take time out and come back to the office full of ideas.

Roundtable Format

There are 8 roundtable topics and each delegate chooses 3 table topics most relevant to you, each session lasting about an hour and fifteen minutes. Each roundtable is independently moderated and focuses on a particular topic discussing challenges or areas of interest nominated by the table's attendees in the time available. This level of input ensures you get the maximum from your day.

Digital Cream has been devised by the analysts and editors at Econsultancy in consultation with the most senior digital buyers in the world and runs in London, New York, Melbourne, Sydney, Shanghai, Singapore and Hong Kong.

Believe your APAC senior client-side colleagues could benefit from attending Digital Cream? Go ahead & share the upcoming 2015 APAC Digital Cream dates with them:

Attendees pick three tables choices from the following full list of topics offered (extra topics will be removed at a later stage. If there is a topic you'd like to discuss which is not listed here, you can suggest it while registering): 

Finalised table topics

1. Behavioural Marketing

2. Content Marketing Strategy

3. Marketing Automation - Best Practice & Implementation

4. Predictive Marketing

5. Digital Transformation - People, Process and Technology

6. Integrated Search (PPC/SEO) and Online Advertising

7. Mobile Marketing and M-Commerce

8. Social Media Optimisation and S-Commerce

Digital Cream New York 2012:

Digital Cream Shanghai 2012:

>> Read our blog about Econsultancy's

Singapore Digital Cream and Melbourne Digital Cream


Download keynotes from 2014 APAC Digital Cream

Digital Cream Singapore (May)Digital Cream Hong Kong and Digital Cream Melbourne or join us as a subscriber and get unlimited access to all of our paid reports. 

View pictures from 2014 APAC Digital Cream

Digital Cream Singapore (May) , Digital Cream Hong Kong , Digital Cream Melbourne and Digital Cream Sydney (location:


08:30 - 09:15  Registration and light breakfast

09:15 - 09:30  Welcome and introduction

09:30 - 10:00  1st Keynote 

10:00 - 11:15  1st Roundtable session

11:15 - 11:45  Morning break (Coffee/Tea & Canapes served)

11:45 - 12:15  2nd Keynote

12:15 - 13:30  2nd Roundtable session

13:30 - 14:30  Lunch & networking

14:30 - 15:00  3rd Keynote

15:00 - 16:15  3rd Roundtable session 

16:15 - 16:45  Moderators' panel round up and closing remarks

16:45 - 18:45  Networking reception (Beverages and Canapes served)

Speakers' and panelists' profiles

Ashley Friedlein, President of Centaur Marketing

Ashley Friedlein, President of Centaur Marketing

Ashley Friedlein, President of Centaur Marketing, is co-founder of Econsultancy, which provides information and capability development services to digital marketing and e-commerce professionals worldwide.

Under Ashley's leadership, Econsultancy has grown rapidly since founding in 1999 and now has over 215,000 subscribers with offices in London, New York and Singapore.

Ashley has written two books on digital marketing which have sold over 40,000 copies. He is a columnist for Marketing Week magazine and guest contributor to numerous other digital media and marketing publications. He writes for Econsultancy's own award-winning blog ( and speaks at events internationally, actively promoting Econsultancy's brand and content as well as the interests of digital and marketing professionals more generally.

Voted Best Online Business Publisher and Best Editorial Team by the Association of Online Publishers, Econsultancy's respected and impartial information and research continue to guide industry best practice for digital marketing and e-commerce.

In July 2012, Econsultancy was acquired by Centaur Media plc. As part of the transaction, Econsultancy integrated Centaur's New Media Age brand into its business giving the joint entity the definitive industry awards (The Digitals - Rewarding Digital Execellence) and jobs board for digital and e-commerce professionals. Econsultancy works closely with Centaur-owned sister brand Marketing Week, the leading marketing magazine in th UK. 

Ashley started out working in the digital TV and multimedia production. After a brief spell as Producer at, his career took him to full service digital agency LBi (now part of Publicis) where he rose to Lead Strategist and launched numerous multi-million pound websites for major brands like Marks & Spencer, Five, Argos, Autoglass etc.

Eden Lau, Co-Founder & Chief Executive of Brandtology (an iSentia Service)

Eden Lau, Co-Founder & Chief Executive of Brandtology (an iSentia Service)

Eden co-founded Brandtology in 2008, and have been pioneering the research and analysis on the social media big data for unfolding market trends and consumer insights.

He is a renowned expert on social media metrics, analytics, and insights. By continually developing innovative products and services, and cultivating new markets, he thrives in entrepreneurial environments and has led the company with admirable growth and expansion.

With his frequent speaking engagements, as well as his prestigious consulting works, Eden is an influential thought leader on the emerging communications and ecommerce strategies in Asia. Eden holds a MBA from the Hong Kong University of Science and Technology and also completed an International Executive Development Program in INSEAD, France.

Dave Walters, Strategic Marketing Evangelist of Silverpop

Dave Walters, Strategic Marketing Evangelist of Silverpop

Dave Walters is a 20+ year digital marketer, with the last dozen years spent involved with Silverpop in many capacities.

He was Silverpop’s first corporate customer in the very early 2000s while working internally at UPS. From there, he spent 5+ years in Account Management at Top 5 US digital agencies including Modem Media, Digitas, Tribal DDB and others where he often selected marketing technology on behalf of his customers. He's been certified on the product since joining Silverpop in 2011, and spends the majority of time counseling small and large digital marketing teams on strategy and execution. Dave's also a frequent speaker at Silverpop and industry events on all things digital marketing.

Who should attend?

Digital Cream Singapore is free to attend for senior client-side brand marketers - particularly those working for large organisations including publishers, retailers, industry, the hospitality industry, governmental organisations, and have responsibility for managing or buying services for their digital marketing or e-commerce activities as well as want to discuss their issues, challenges and pain points with colleagues.

Each registration for Digital Cream is subject to approval – we will let you know in due course whether your place has been confirmed. A limited number of people from each company may attend and priority will be given to the most senior job titles. 

Agencies & vendors are invited to discuss sponsorship opportunities with us. (Contact: Jefrey Gomez, +65 9109 2895 /

Who came last time?

Regional Business Leader 3M
CMO A.T. Kearney 
Manager, eCommerce Adidas 
Director, eCommerce & Business Development  Adidas 
Marketing and Communications Manager  Amara Singapore
Manager, Card Member Engagement  American Express
Senior Manager (Online Commerce) American Express
Manager American Express
Marketing Another Traveler
SEO Program Manager - JPAC Apple
JAPAC Digital Marketing Manager Head, Apple Online Store Apple
Deputy Director for Public Affairs Asia-Europe Foundation
Director of Marketing & Membership BIG Hotel
Digital Marketing Lead Cerebos 
Senior Brand Executive Cerebos 
SVP, Corporate & Marketing Communications Changi Airport Group
Assistant Vice President, Corporate and Marketing Communications Changi Airport Group
Marketing Director Courts
Digital Marketing Manager Courts
Regional Head of Marketing Decathlon South East Asia
CRM Marketing Lead Dell
Digital Marketing/Issues & Crisis Management Leader DuPont Company
Vice President - Strategy Electrolux Asia Pacific
A&G Regional Marketing Head, APAC Elsevier
APAC Regional Comms. Advisor ExxonMobil
Marketing Specialist FedEx
Marketing Manager Global Sources
Sourcing Group Manager GSK
Director, Emerging Markets Media GSK
Senior Corporate Communication Manager Hitachi
Head of Direct Channels HSBC
Sector Advisor  INSEAD
Campaign Manager Inverted Edge
General Manager, Singapore iProperty Group
Content Marketing Manager 
Senior Manager JCU Singapore
Social Media Manager Journeyful Inc
Digital Marketing Manager, ASEAN Kimberly Clark
APAC Manager, Public Relations & Communications Knight Frank
APAC Executive Digital Marketing & SEO Knight Frank
Head of Retail Marketing, Asia Lend Lease Retail
Marketing Communications Manager-Global Marketing   Lenovo
Marketing Maachu
Community Manager Marina Bay Sands
Associate Director, Social Media Marina Bay Sands
Head of Marketing Operations AMEA Mercer
Senior Analyst - Global Sales and Marketing Technology  Mercer
Marketing AGM NoQstore
Director Paul Smith
Marketing Manager Pearson
Marketing Manager Pearson
Senior Manager, Digital Marketing Resorts World Sentosa
Senior Marketing & PR Manager Robert Half
Marketing Manager Robert Half
Online Marketing Manager, Asia Robert Half
Associate Director Marketing S&P Capital IQ
Media Planning/Services - APJ Schneider Electric
Director, Strategic Marketing Schneider Electric
Field Marketing Manager, APAC Schneider Electric
VP Marketing Development - Global Operations Schneider Electric
Head of Digital Customer Experience Schneider Electric
SVP - eCommerce Singpost
Social Media Lead SingTel
Performance and Search Manager SingTel
Director, Digital Marketing SingTel
Digital Platforms Manager SKY Cable Corp.
Head of Sales & Marketing SPH Magazines
Asst Web Analytics Manager StarHub
UX Manager StarHub
Promotions Manager TAFEP
APAC Franchise E-Commerce Manager The Body Shop
Managing Director The Honeycombers
Marketing & Export Manager Thermos
Content Manager UBS
Director of Mobile & Product (Hotels)
Regional Head, Partnerships Zalora South East Asia Pte Lt


View map Sheraton Towers

Sheraton Towers

39 Scotts Road

Google Maps

Public Transportation

Nearest MRT Station: Newton (NS21)

Exit A, 3 minutes walk to Sheraton Towers Singapore

Nearest Bus Stop: Scotts Road - ENV BLDG (B40179)

Bus No. 5, 54, 124, 128, 143, 162, 162M, 167, 171, 518, 518A and 700

Cost details

This event is free to attend but its strictly for senior client-side brand marketers only. Agencies & vendors are invited to discuss sponsorship opportunities with us (Contact: Jefrey Gomez, +65 9109 2895 /

Each registration is subject to approval - we will let you know in due course whether your place has been confirmed. A limited number of people from each company may attend and priority will be given to the most senior job titles. 


If you are interested in attending, please request your attendance with your business email address above.

If you are interested in coming onboard as a featured moderator for the event, please kindly send in your request to

For any further information or if you are interested in sponsoring Digital Cream Singapore, please contact:

Jefrey Gomez

+65 9109 2895

Event Details

November 20 2014 (9:00am – 7:00pm)
Sheraton Towers, Singapore, Singapore
1 day

Sorry, bookings for this event are now closed.