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Event Details

November 29 2012 (9:00am – 4:30pm)
Raffles City Convention Centre, Singapore, Singapore
1 day

Sorry, bookings for this event are now closed.


Digital Cream Singapore is a unique moderated roundtable forum for the most senior client-side digital and brand marketers to discuss and explore the latest best practice on emarketing procurement, business cases, investment, ROI and supplier selection. Attendees will also discuss their future online strategies and compare these with like-minded peers.

The key to the event for senior buyers is to learn about gaining more budget and CFO commitment in digital marketing, better selection and short-listing of partners as well as suppliers and maximizing ROI longer term.  There are 10 roundtable topics and each delegate chooses three table topics of their choice, each session lasting about an hour and fifteen minutes. Each roundtable is independently moderated and focuses on a particular topic with the roundtable attendees proposing specific questions or challenges they wish to discuss on that topic in the time available. The specific agenda for each topic roundtable will depend on the input of the delegates.

Digital Cream has been devised by the analysts and editors at Econsultancy in consultation with the most senior digital buyers in the world and runs in London, Dubai, New York, Chicago, Shanghai, San Jose and now Singapore.

Each Digital Cream Singapore attendee will receive three months free trial to Econsultancy Silver membership, which provides unrestricted access to 400+ best practice guides, stats compendiums and surveys.

Attendees pick three tables from the following topics:

1. eCommerce & Onsite Conversion Rate Optimisation

2. Online Advertising: Strategy & Maximizing Returns

3. Email Marketing

4. Cross Channel Online Marketing

5. Search Engine Marketing Optimization & Data Analytics

6. Social Media Optimization– Managing, Marketing & Measuring

7. Customer Experience Management

8. Mobile Commerce Marketing & Apps

9. Strategic Content Development, Curation & Marketing 

10. Social Media Tools & Best Practices

About Econsultancy's peer-to-peer roundtable events

>> Read our top 11 takeaways from Econsultancy's London Digital Cream event to get an idea of the kinds of practical tips and insight you'll learn from the day


09:00 – 09:30 Registration and coffee

09:30 – 09:45 Welcome and introduction

09:45 – 10:15 1st Keynote: Chris Lee, ''It's not just about social, it's about content."

10:15 – 11:30 1st Roundtable session

11:30 – 12:00 Morning break (Coffee/Tea and Canapes will be served)

12:00 – 13:15 2nd Roundtable session

13:15 – 14:15 Lunch (Buffet)

14.15 - 14.45 2nd Keynote: Eu Gene Ang, "The challenges of online reputation management''

14:45 – 16:00 3rd Roundtable session

16:00 – 16:30 Moderators' Panel Round up and closing remarks

16:30 – 19:00 Reception & networking (Drinks & Canapes will be served)

Who should attend?

Digital Cream Singapore is free to attend for senior client-side digital marketers - particularly those working for large organisations including publishers, retailers, industry, the hospitality industry, governmental organisations and online retailers.

The list of invitees will include 120 heads of digital teams of large online players and e-commerce sites. Delegates will have responsibility for managing or buying services for their digital marketing or e-commerce activities as well as want to discuss their issues, challenges and pain points with colleagues.

Who came last time?

Some of the attendees who have come to our global roundtable events include:

  • Online Director, American Express
  • Head of Marketing Communications, Barclaycard
  • Head of Global Marketing Planning, BBC Worldwide
  • Manager, Digital Analytics & Optimization, Calvin Klein
  • Head of Website Marketing, Capital One
  • Strategic Planning Director, Coca-Cola Enterprises
  • Director, Online Marketing, Condé Nast
  • Global Social Media Manager, Dell
  • Global eMarketing Leader, DuPont
  • Head of Digital Media, Dyson Ltd
  • Senior Manager Strategic Partnerships, eBay
  • Global Marketing & Communications Director - Strategic Growth Markets, Ernst & Young
  • Executive Director, International Ecommerce, Estee Lauder Companies
  • Senior Online Marketing Manager, Forbes
  • Digital Marketing Analyst, GSK
  • Head of Online, Hiscox
  • Digital Marketing Manager, Honda
  • Head of Digital Marketing and Propositions, HSBC
  • Senior Digital Marketing Specialist, Johnson & Johnson
  • VP - Marketing, JPMorgan
  • Digital Manager, Kellogg's
  • Digital Director, L'Óreal
  • Search Marketing Manager, Marks & Spencer
  • Senior Manager, Online Marketing & Merchandising, Marriott International
  • Global E-Business Director, Mars Drinks
  • Director, Digital Marketing, Mercedes-Benz
  • Head of Media, Monster
  • VP Digital Marketing, MTV
  • Director, Digital Strategy, NBC Universal
  • Global Digital Manager, Nokia
  • VP/Global Events, PR Newswire
  • Manager, Email Strategy, QVC
  • Director, Online Marketing Operations, Random House
  • Group Communications Manager, Santander
  • Director of Marketing, Siemens
  • Head of Multi-Channel Retailing, Sony Europe
  • Digital Operations Director, Telegraph Media Group
  • Marketing Manager, Thomson Reuters
  • Online Marketing Manager, Time Magazine Europe
  • Head of eBusiness, Virgin Atlantic Airways

Who is coming?

Regional Search Marketing Manager, RS Components Pte Ltd
Head, Remote Banking, Singapore, Standard Chartered Bank
Mobile Marketing Executive, Telenor
Head, Digital, American Express Singapore
Assistant Director, e-Business, Nirwana Pte Ltd
Regional Marketing Manager, Eastspring Investments
Global Operations Director, China Search International
Consultant, Independent
Senior Executive, Agency for Integrated Care
Regional Marketing Director, Digital & Social Media, Samsung Asia
SVP eBusiness, DBS Bank
Head of Web Marketing APAC, salesforce.com
Channel Marketing Manager, StreetDirectory Pte Ltd
Senior Manager, Corporate Communications, Singapore Turf Club
Senior Manager / Strategic Marketing, Renesas Electronics Singapore
Digital Marketing Manager, Lufthansa German Airlines
eHub Head, APAC, 3M
Assistant Vice President, DBS Bank
Senior Marketing Manager, Elsevier Health Sciences
Online Store Marketing Lead, APAC, Autodesk
Commercial Director, Reader's Digest Asia
VP, CIO, Global Logistic Properties
General Manager, Singapore, iProperty Group
Consumer Marketing Manager, iProperty.com Singapore
Digital Marketing AM, KPMG
Global Digital Marketing Manager, MasterCard
MasterCard Global Marketing, MasterCard
Asst. Manager, e-Business & Marketing Communications, Nirwana Pte Ltd
Head : Marketing Centre of Excellence APAC. Consumer Business Group, 3M
Senior Assistant Manager, Marketing & Engagement, Singapore Management University
Marketing & New Media Executive, Goh Joo Hin Pte Ltd
Vice President, Head of PR & Communications and Marketing, Sony Pictures Television Networks, Asia
Marketing Executive, Sony Pictures Television Networks, Asia
Assistant Director, Retail and Merchandise., National Heritage Board
Deputy Director, Segment Marketing and Communications, SingTel
Director of Channel Partner Marketing, SAP
Trade advisor - New Technologies, Innovation & Services, Ubifrance
Director of Operations, Multi Channels Asia
Assistant Director, Singapore Sports Council
Brand Manager, Carlsberg Singapore Pte Ltd
Senior Brand Manager, Carlsberg Singapore Pte Ltd
Associate Director, Marketing - Asia, Robert Walters
Marketing Manager (Singapore, Malaysia, Vietnam & Indonesia), Robert Walters
Channel Marketing, Expert, SAP
eMarketing Manager Asia Pacific, DuPont
Managing Director, Global Head of Mobile & APAC eBusiness, Citi
Marketing Manager, Fuji Xerox Singapore
Senior Director, Singapore Sports Council
Deputy Director, Singapore Sports Council
Digital Marketing Manager, ASEAN, Kimberly-Clark
Digital Marketing Manager, Chartis Singapore
Digital Manager, Tools and Capabilities, AIG APAC Holdings Pte. Ltd.
Senior Manager, Resorts Marketing - Digital, Resorts World Sentosa
Director, Stolz Engineering Pte Ltd
General Manager, SAFRA Radio
e-Business & Marcom Executive, Nirwana Pte Ltd
Director Corporate & Marketing Communications, Singapore Manufacturing Federation
Media Marketing Manager, The People Studio LLP
Manager, Internet Marketing, Fairmont Raffles Hotels International
Head of Product Management, Rocket Internet SEA
Vice President, DBS Bank
Regional Online Business & Digital Strategy, HP
Business and Market Analysis Manager - APAC Region, Nokia Siemens Networks
Head of Online Platform, Singapore Post
Founder, E-Commerce Alliance of Singapore
Regional Lead - Online Insights, Dell
Head of RO, ROSHEN Confectionery Corporation
Deputy Director, Industry Development Group, Infocomm Development Authority of Singapore (IDA)
VP Marketing, APAC, Research In Motion
Managing Director, StreetDirectory Pte Ltd
Founder, BFM 89.9 The Business Station
Marketing Director, sgCarMart.com
Director of Marketing, Hong Kong SA SA (M) Sdn Bhd
Head Group Communications, Hwang Investment Management Berhad
Trainer, eAcademy Asia
Owner, Asia Ontime (M) Sdn Bhd
Vice President, Asia &  Japan, Hertz Asia Pacific Pte Ltd
Deputy Director, Industry Development Group, Infocomm Development Authority of Singapore (IDA)
Assistant Manager, Industry Development Group, Infocomm Development Authority of Singapore (IDA)
Commercial Director, Asia, Hertz Asia Pacific Pte Ltd
Category Director, Sanofi-Aventis Singapore Pte Ltd
Online Marketing Executive, The Sentosa Resort
Marketing Communications Manager, The Sentosa Resort
Head of Digital & CRM, Nokia Indonesia
SVP, Global eCommerce Strategy and Head of Asia Pacific Marketing and eCommerce, Premier Farnell
eCommerce Manager, 3M
Director Of Communications, Prime Minister's Department Of Malaysia
eBusiness Manager, Asia, Hertz Asia Pacific Pte Ltd
Head, Group Digital Marketing, Great Eastern Life Assurance
Programme Manager, Group Digital Marketing, Great Eastern Life Assurance
Project Manager, Centre for Excellence, Great Eastern Life Assurance
Business Development Representative, Econsultancy Asia Pte Ltd
Head, Content & Marketing, Fundsupermart
General Manager, AirAsia | iVentures
Digital Director, Warner Music Singapore
Marketing Director, Warner Music Singapore
Marketing Manager, HS Southeast Asia, Elsevier
Marketing Communications Executive, Nikon Singapore
Head of Media, APAC, Research In Motion
Senior Analyst, GTP Communications, PEMANDU, Prime Minister's Department
Senior Manager, Singapore Press Holdings Limited
Digital Marketing Communications Manager, BCA Bank
Digital and Social Marketing Lead APAC, Research In Motion
Head of Marketing, Airasia iVentures
Digital Marketing Manager, Hewlett Packard
Regional Marketing Director, Enterprise & SMB, Samsung Asia
Regional Head of Media Management, Samsung Asia
Director of Acquisition, Digital Marketing & Capabilities, American Express International
Digital Business Leader, Sanofi
Regional Digital Manager, CooperVision
SEO/Content Specialist, AirAsia Berhad
Head of Demand Generation, Cisco Systems
Online Marketing Manager, PropertyGuru


Raffles City Convention Centre

80 Bras Basah Road

Google Maps

Distance to Singapore Changi International Airport (SIN): 19km
Travelling time to Singapore Changi International Airport (SIN) by taxi: 20 minutes
Driving directions from Singapore Changi International Airport:
From Singapore Changi International Airport, take the East Coast Expressway (ECP)
Exit at Rochor Road
Turn left onto Beach Road, turn left onto Middle Road, turn right onto Nicoll Highway and turn right onto Stamford Road

Basement parking for up to 1,000 vehicles is available (subject to applicable car park charges).

Public Transportation
City Hall Mass Rapid Transit (MRT) train station
Esplanade Mass Rapid Transit (MRT) train station

Cost details

This event is free to attend but is by invitation only and is for senior client-side marketers only.


If you interested in attending please request your attendance above.

For any further informaiton or if you are interested in sponsoring Digital Cream Singapore, please contact:

Jefrey Gomez

+65  9109 2895 


Event Details

November 29 2012 (9:00am – 4:30pm)
Raffles City Convention Centre, Singapore, Singapore
1 day

Sorry, bookings for this event are now closed.