Digital Cream Singapore

Digital Cream Singapore

Event Details

May 22 2014 (9:00am – 6:00pm)
Amara Singapore Hotel, Singapore, Singapore
1 day

Sorry, bookings for this event are now closed.


Exclusive to 80 senior client side marketers, Econsultancy's Digital Cream is one of the landmark industry moderated roundtable events for marketers to:

  • convene and network with like-minded peers from different industries
  • exchange experiences
  • compare benchmark efforts
  • explore the latest best practice
  • discuss strategies
  • learn from others who face the same challenges with suppliers, technologies and techniques. 

In a personal and confidential setting (It's Chatham House Rules so what's said at Digital Cream, stays at Digital Cream), the roundtable format is a quick and sure-fire way to find out what's worked and what hasn't, an invaluable opportunity to take time out and come back to the office full of ideas. 

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Roundtable Format

There are 8 roundtable topics and each delegate chooses 3 table topics most relevant to you, each session lasting about an hour and fifteen minutes. Each roundtable is independently moderated and focuses on a particular topic discussing challenges or areas of interest nominated by the table's attendees in the time available. This level of input ensures you get the maximum from your day.

Digital Cream has been devised by the analysts and editors at Econsultancy in consultation with the most senior digital buyers in the world and runs in London, New York, Melbourne, Sydney, Shanghai, Hong Kong and Singapore.

Believe your APAC senior client-side colleagues could benefit from attending Digital Cream? Go ahead & share these 2014 APAC Digital Cream dates with them:

Attendees pick three tables choices from the following full list of topics offered (extra topics will be removed at a later stage. If there is a topic you'd like to discuss which is not listed here, you can suggest it while registering): 

1. Customer Experience Management 

2. Data Driven Marketing - Using big and small data to drive loyalty

3. Content Marketing Strategy

4. Digital Transformation - people, process and digital technology

5. Ecommerce & onsite conversion rate optimisation

6. Email Marketing - trends, challenges and best practice

7. Social Media Optimisation & S-Commerce 

8. Online Advertising - re-targeting, exchanges and social advertising

Digital Cream New York 2012:

Digital Cream Shanghai 2012:

>> Read our blog about Econsultancy's

Singapore's Digital Cream and download our SEA Digital Marketing Trends Briefing

Shanghai's Digital Cream and download our China: Digital Market Landscape Report / Baidu Search Best Practice Guide 

Hong Kong's Digital Cream and download our Digital Marketing in Asia-Pacific: Training, Skills & Knowledge


Our keynotes from 

Digital Cream Singapore 2013 and Digital Cream Shanghai 2013 or join us as a Small Business subscriber and get unlimited access to all of our paid reports. 

View pictures from Digital Cream Singapore 2013Digital Cream Shanghai 2013 and Digital Cream Hong Kong 2013 (location:


08:30 – 09:15  Registration and light breakfast

09:15 – 09:30  Welcome and introduction

09:30 – 11:00  1st Roundtable session

11:00 – 11:30  Morning break (Coffee/Tea & Canapes served)

11:30 – 12:00  1st Keynote: How Agile is Your Digital Marketing?

                            by Ashley Friedlein, CEO & Co-Founder of Econsultancy

12:00 – 13:30  2nd Roundtable session

13:30 – 14:30  Lunch & networking

14:30 - 16:00  3rd Roundtable session

16:00 – 16:30 Moderators' panel round up and closing remarks 

16:30 – 18:30 Networking reception (Beverages and Canapes served)

Speakers' and panelists' profiles

Ashley Friedlein

Ashley Friedlein

Ashley Friedlein is the CEO and Co-founder of Econsultancy, which provides information and capability development services to digital marketing and e-commerce professionals worldwide.

Under Ashley's leadership, Econsultancy has grown rapidly since founding in 1999 and now has over 215,000 subscribers with offices in London, New York and Singapore.

Ashley has written two books on digital marketing which have sold over 40,000 copies. He is a columnist for Marketing Week magazine and guest contributor to numerous other digital media and marketing publications. He writes for Econsultancy's own award-winning blog ( and speaks at events internationally, actively promoting Econsultancy's brand and content as well as the interests of digital and marketing professionals more generally.

Voted Best Online Business Publisher and Best Editorial Team by the Association of Online Publishers, Econsultancy's respected and impartial information and research continue to guide industry best practice for digital marketing and e-commerce.

In July 2012, Econsultancy was acquired by Centaur Media plc. As part of the transaction, Econsultancy integrated Centaur's New Media Age brand into its business giving the joint entity the definitive industry awards (The Digitals - Rewarding Digital Execellence) and jobs board for digital and e-commerce professionals. Econsultancy works closely with Centaur-owned sister brand Marketing Week, the leading marketing magazine in th UK. 

Ashley started out working in the digital TV and multimedia production. After a brief spell as Producer at, his career took him to full service digital agency LBi (now part of Publicis) where he rose to Lead Strategist and launched numerous multi-million pound websites for major brands like Marks & Spencer, Five, Argos, Autoglass etc.

Who should attend?

Digital Cream Singapore is free to attend for senior client-side brand marketers - particularly those working for large organisations including publishers, retailers, industry, the hospitality industry, governmental organisations, and have responsibility for managing or buying services for their digital marketing or e-commerce activities as well as want to discuss their issues, challenges and pain points with colleagues.

Each registration for Digital Cream is subject to approval – we will let you know in due course whether your place has been confirmed. A limited number of people from each company may attend and priority will be given to the most senior job titles. 

Agencies & vendors are invited to discuss sponsorship opportunities with us. (Contact: Jefrey Gomez, +65 9109 2895 /

Who came last time?

Some of the attendees who have come to our global roundtable events include:

Senior Search and Email Marketing Specialist 3M
Interactive Marketing Asst Manager 3M
Global Interactive Manager Agility Logistics
Head of Marketing Airasia iVentures
Business Development Airbnb
Project Manager Airbnb
Head of Digital American Express
Manager, Digital Marketing and Capabilities American Express
Digital Marketing Manager American Express
Web Marketing Apple
JAPAC Digital Marketing Manager Head, Apple Online Store Apple
Deputy Director for Public Affairs Asia-Europe Foundation
Digital Marketing Communications Manager BCA Bank
Head of Digital Marketing & Membership BIG Hotel Singapore
Brand Manager Carlsberg Singapore
Marketing Communications Manager Carlton Hotel Singapore
Managing Director and VP CBS Interactive
Global Operations Director China Search International
Head of Demand Generation Cisco Systems
Head of Marketing APAC City Index
Regional Manager Internet & CRM Asia Pacific Club Med
Digital Manager, Malaysia & Singapore Colgate Palmolive
Regional Digital Manager Cooper Vision
Digital Marketing Manager Courts (S) Pte Ltd
AVP, eBusiness DBS
SVP, eBusiness DBS
Asst. Marketing Manager (Online Marketing/Analytics) Dealguru
Asst. Marketing Manager (Mobile/Social Media) Dealguru
APJ Media Planning Dell
Head of eTailer & Social Commerce Dell
Regional Marketing Manager Eastspring Investments
Senior Marketing Manager  Elsevier Health Sciences
Manager, Internet Marketing Fairmont Raffles Hotels International
Marketing Analyst Federal Express
Marketing Communication Strategic Planning Department Fuji Electric Asia Pacific
Marketing Manager Fuji Xerox Singapore
Executive Director Grayling
Manager Hertz Asia Pacific
Digital Marketing Manager Hewlett Packard
Senior Corporate Communication Manager Hitachi Asia Ltd
Head Group Communications Hwang Investment Management Berhad
Assistant Manager IDA
Co-Founder Insider TV
CPO (Chief Product Officer) Inverted Edge
Editorial and Marketing Manager Inverted Edge
Campaign & Community Manager Inverted Edge
General Manager, Singapore iProperty Group
Head of Marketing iProperty Group
Regional Head of Marketing, Digital JobsDB
Digital Marketing Manager, ASEAN Kimberly-Clark
Corp Comms Manager Maritime and Port Authority of Singapore
Senior Group Marketing and Business Manager Mary Chia Holdings Limited
Assistant Marcom Manager Mary Chia Holdings Limited
Global Digital Marketing Manager MasterCard
Head of Marketing Operations AMEA Mercer Singapore
CRM / Loyalty Marketing Manager Meritus Hotels & Resorts
Senior Marketing Communications Manager Microsoft
Director of Digital Services Minor International Group
Marketing Manager Mothercare Singapore Pte Ltd
Director of Operations Multi Channels Asia
Assistant Director, e-Business Nirwana 
Head of Digital & CRM Nokia Indonesia
Marketing AGM NoQstore
Vice President Marketing Philips
Executive Director Pioneers & Leaders (Publishers) Pte Ltd
Marketing Manager Platts - McGraw Hill Financial
Director Of Communications Prime Minister's Department Of Malaysia
Head of Marketing - APAC Promethean Ltd
Online Marketing Manager PropertyGuru
VP, Marketing & Communications PSB Academy
Head of Media, APAC Research In Motion
Assistant Manager, Digital Platforms Resorts World Sentosa
Senior Designer RS Components
eCommerce Manager, APAC RS Components
Regional Search Marketing Manager RS Components
Head of Marketing Samsung Media Solutions Center
Marketing Manager Sanofi-Aventis Malaysia
Regional Marketing Director, Consumer Health Care, APJ Sanofi-Aventis Singapore
Marketing Manager Sanofi-Aventis Singapore
Regional Marketing Manager Sanofi-Aventis Singapore
Senior Global Marketing Director SAP
Marketing Operations Director, Asia Pacific Schneider Electric
Sr. Executive, Marketing & Communications Sciencewerke Pte Ltd
Marketing Director
Senior Associate Singapore Exchange
Manager Singapore Management University
Assistant Vice President - Digital Marketing & CRM Singapore Post
Senior Manager Singapore Post 
Senior Manager Singapore Press Holdings Limited
Senior Director Singapore Sports Council
Search Marketing Manager SingPost eCommerce Pte Ltd
Director, Digital Marketing SingTel
Trade Marketing Director SingTel - Group Digital Life
Marketing Manager, Indonesia Skyscanner
IS Project Manager / Application Leader Solvay
Vice President, Head of PR & Communications and Marketing Sony Pictures Television Networks, Asia
Head, Remote Banking, Singapore Standard Chartered Bank
Digital Solutions Manager StarHub
Director, Digital Marketing APAC Starwood Hotels and Resorts
Head of Brand Communications & Marketing Tesco Malaysia
Marketing Director Tesco Malaysia
VP & GM Disney Interactive South East Asia The Walt Disney Company
Promotions Manager Tripartite Alliance for Fair Employment Practices
Director Venuerific
Services Marketing Manager, VMware Asia Pacific & Japan VMware
Head of Marketing Services VNG
Digital Director Warner Music Singapore
Marketing Director Warner Music Singapore
Marketing Manager Wego
Sr Digital Media Manager Wego
Director, SEM Wego
VP Media & Advertising Solutions Wego
Director, Display Wego
VP Marketing, Asia Pacific World Kitchen (Asia Pacific) Pte Ltd


Amara Singapore Hotel

165 Tanjong Pagar Road

Google Maps

Distance to Singapore Changi International Airport (SIN): 20.2km
Travelling time to Singapore Changi International Airport (SIN) by taxi: 25 minutes

Driving directions from Changi International Airport:
Head north on Airport Blvd, take the exit toward Budget Terminal/CIAS and slight left toward Airport Blvd. Merge onto Airport Blvd.
Continue onto ECP (signs for City). Take exit 17 toward Prince Edward Road. Merge onto Marina Station Dr. Turn right onto Prince Edward Road
Turn left onto Shenton Way. Turn right onto Palmer Road. Turn left onto Enggor St. Take the 1st right onto Tras St.  

Public Transportation

Tanjong Pagar Mass Rapid Transit (MRT) train station

4 minutes walk to Amara Hotel

Cost details

This event is free to attend but its strictly for senior client-side brand marketers only. Agencies & vendors are invited to discuss sponsorship opportunities with us (Contact: Jefrey Gomez, +65 9109 2895 /

Each registration is subject to approval - we will let you know in due course whether your place has been confirmed. A limited number of people from each company may attend and priority will be given to the most senior job titles. 


If you are interested in attending, please request your attendance above.

For any further information or if you are interested in sponsoring Digital Cream Singapore, please contact:

Jefrey Gomez

+65 9109 2895

Event Details

May 22 2014 (9:00am – 6:00pm)
Amara Singapore Hotel, Singapore, Singapore
1 day

Sorry, bookings for this event are now closed.