Digital Cream Sydney 2012

Digital Cream Sydney 2012

Event Details

October 23 2012 (9:30am – 5:00pm)
Dockside, Sydney, Australia
1 day

Sorry, bookings for this event are now closed.


Econsultancy’s Digital Cream is our invitation-only event for senior client-side digital marketers to help you meet your peers and learn from each other about the latest best practice, what's working and what's not. The event is part of a global series of Digital Cream events running in London, Dubai, Shanghai, Singapore, New York, Chicago and San Jose.

It's a 'hands-on' participatory event to enable you to network with your peers and learn through discussion, roundtables and debate.

The Roundtable Format

The topic-focused and independently moderated roundtable format allows you to discuss a number of subjects that are most relevant to you and find out from your peers how they are addressing the challenges and opportunities you are also facing. These typically include questions around best practice, measurement, ROI, resourcing, supplier selection, recruitment, business processes, budgeting, trends etc.

There are three roundtable sessions of an hour and fifteen minutes each. Each roundtable is moderated and focuses on a particular topic with the roundtable attendees proposing specific questions or challenges they wish to discuss on that topic in the time available.

About Econsultancy's peer-to-peer roundtable events


Digital Cream Roundtables

  • Online advertising – Best practices 
  • Cross channel marketing 
  • E-commerce and site conversion 
  • Email marketing - Trends, challenges and best practice
  • Findability, navigation and user behaviour 
  • SEO - harnessing the power of organic search marketing 
  • Mobile marketing and m-commerce 
  • Social media - Best practices 
  • User experience - Trends, challenges and best practice 
  • Web analytics - Trends, challenges and best practice 
  • Onsite conversion rate optimisation 
  • Customer lifecycle marketing 

Programme of the day

8:30am - 9:30am   Registration and Coffee

9:30am - 9:45am   Welcome and introduction

9:45am - 11:00am    1st Roundtable

11:00am - 11:30am   Morning Break

11:30am - 12:45pm   2nd Roundtable

12:45pm - 1:45pm   Lunch

1:45pm - 2:30pm   Keynote 

2:30pm - 3:45pm   3rd Roundtable

3:45pm - 4:00pm  Round up and closing remarks

4:00pm - 7:00pm   Cocktail Reception, hosted by Econsultancy, open to all Digital Cream Attendees

Who should attend?

If you have responsibility for your organization's online marketing, head up a digital team or work as a senior marketer in the online marketing and e-commerce space, you should come along to Digital Cream for free. We encourage you to attend with members of your team to gain exposure to multiple roundtables, but request a limit of three attendees per company.

To ensure small, focused roundtables at Digital Cream, we limit places to a maximum of 120 attendees.

Agencies, vendors, and consulting firms are welcome to join us after Digital Cream at our Cocktail Reception.

Who is coming?

Digital Marketing Manager, 3M

E-commerce Manager, ABC Commercial

Manager Internet, Allianz

Group Manager Digital Business, Allianz 

Online Marketing Manager, amaysim

Marketing Director, amaysim

E-commerce Manager, Aussie Farmers Direct

Manager Digital Channels, Australia Post

Project Manager- Digital Marketing & Communications, Australian Wool Innovation

Digital and E-commerce Manager, Bendon

Marketing Director, Bendon

Sales and Marketing Director, Betfair

Senior Marketing Manager, Betfair

Online Marketing Manager, BIG W

Head of Online, BIG W

Web Experience & Content Manager, BIG W

Marketing Manager, Brisbane Prestige Group

International Marketing Manager, Bupa

Marketing Director,


Head of Brand and Online Marketing, Colonial First State

Head of Marketing, Creative Holidays

CTO, Cudo Pty Ltd

Regional Senior Marketing Manager, Dell

Director of Marketing and Sales, Dockside Group

Marketing and Communications Manager, Energy Action

Online Brand Marketing Manager, Expedia

Senior Database Manager, Expedia

CEO, Gelicious Cosmetics

Director, Getprice

Marketing Communications Manager, Griffith University

Online Marketing Manager, Hamilton Island

Online Sales and Marketing Manager, Hamilton Island

National and International Marketing Manager, Harcor Security Seals and Bags

E-communications Manager, HCF

Digital Manager, Hollard Financial Services

Digital Marketing Manager, HSBC

Group Marketing Executive, Business Services, IBM

Group Marketing Executive, Technology Services, IBM 

Digital Business Transformation Professional, IBM Corporate Marketing

E-commerce Manager, IKEA 

Online Marketing Manager, IMB

Digital Marketing Manager, JLF Group

Head of Digital Marketing, Lasoo

Online Strategy Consultant, lenovo

Senior Web E-commerce Manager, lenovo

Social Media Manager, LivingSocial

Creative Director and Head of UX, LivingSocial

Marketing and E-Commerce Director, Long Tall Sally

E-Commerce Manager, Macquarie

Associate Director, Digital Strategy, Macquarie Bank

Digital Media Manager, Merivale

Group Digital Manager, Michael Hill

Regional Head Online, APAC Microsoft Store, Microsoft

Director, Molten Store

Marketing and Sales Director, Momento Pro

Digital Marketing Manager, Monash University

Marketing Manager, Movie Network Channels

Online and Social Media, Museum Victoria

Digital Marketing Manager, Nando's Australia

Online Marketing Manager, Newcastle Permanent

Website Content Administrator, Newcastle Permanent Building Society

Marketing Communications Manager, News Ticketing

Head of E-commerce, Optus

Digital Strategy Manager, Optus

Head of Brand and Consumer Marketing, PayPal 

Online Communications Manager, Qantas Frequent Flyer

Digital Content Manager, RaboDirect

Online Media Specialist, RAMS

Online Marketing Manager, RAMS

Digital Marketing Manager, Random House 

Head of Digital Marketing, Random House Australia

Digital and Media Manager, Revlon

Digital Marketing Manager, SABA (Apparel Group)

Marketing and Brand Director, SCDL

Senior Marketing Manager - Digital, Sensis 

Regional Online Marketing Manager, Servcorp

Online Marketing Manager, Servcorp

Director, Smartaupairs

Digital Marketing Manager, Sony

Marketing and Category Manager, Starbucks Coffee Australia

Digital Project Manager, TAFE NSW Sydney Institute

Senior Marketing Manager, Teachers Mutual Bank

Digital Marketing Manager, The Movie Network

Chief Marketing Officer, The Walt Disney Company

Senior Producer, Asia Pacific, The Walt Disney Company

Director of Commercial Services, The Walt Disney Company

National Marketing Manager - Digital, Toyota Motor Corporation

Digital Marketing Manager, Tyres4U

E-commerce Social Manager, Universal Music

E-commerce Marketing Manager, Universal Music 

Head of E-commerce, Universal Music 

Manager E-commerce, Virgin Australia

Digital Marketing Manager, Virgin Money

Programme Manager, Virgin Money

Digital Marketing Manager, Virtus Health

Country Manager, Australia & New Zealand, Vistaprint

E-commerce Manager, Webster Holdings (Marcs, David Lawrence, Jigsaw)

Digital Marketing Manager, Woolworths

General Manager Corporate Marketing, Woolworths

Head of Online Innovation, Woolworths

Online Marketing Manager, Woolworths 

Online Marketing Manager, Woolworths Liquor

Online Marketing Manager, Yellow Brick Road Wealth Management


View map Dockside


Telephone: 1300 117 118

Fax: +61 (0) 2 9333 3899

The Balcony Level, Cockle Bay Wharf
Darling Harbour
NSW 2000

Google Maps

  • The venue is located on balcony level (one level above ground level) of Cockle Bay Wharf
  • 5-minute walk from Sydney Convention & Exhibition Centre & IMAX Theatre Complex
  • 5-minute walk from three 4.5 star hotels and Harbourside Shopping Centre
  • 10-minute walk from Sydney CBD and Queen Victoria Building
  • 2-minute walk from Darling Park Offices (via undercover walk way connecting to Cockle Bay Wharf)
  • Adjacent to Pyrmont Bridge (city end)
  • 2-minute walk from the Cockle Bay Wharf Marina for water taxi
  • 5-minute walk to three parking stations
  • Taxi drop off points on Wheat Road and 201 Sussex Street

Cost details

This event is free to attend but is by invitation only and is for senior client-side marketers only.


To attend Digital Cream, you'll need to be a senior marketer from a brand, e-tailer, publisher, public sector etc to qualify for free attendance. 

For delegate or sponsorship inquiries, please contact Peter Lines at or call 02 8233 9230

Or to view all the opportunities available as a Digital Cream sponsor click here.

Event Details

October 23 2012 (9:30am – 5:00pm)
Dockside, Sydney, Australia
1 day

Sorry, bookings for this event are now closed.