Event Details

Date
August 16 2017 (2:00pm – 5:30pm)
Venue
NTUC Centre, Singapore, Singapore
Duration
About 4 hours
Cost
Free

Sorry, bookings for this event are now closed.

Overview

It's easy to be overwhelmed with the pace of change in technology and marketing. And unless you spend a lot of time immersed in news services, blogs and reports, it can be difficult to know what you really need to be paying attention to.

So join us at this half-day session in the afternoon as we curate and highlight some of the key digital trends, challenges, opportunities and developments that are going to affect how markets are operating, what tools are being used, and how digital marketing practices are changing - making it simple for you to keep track of the key developments in digital technology and marketing.

We will also be sharing the latest trends, best practices and data on Digital Transformation in HR and Content Marketing.

Program

Time Programme
14:00-14:30 Registration
14:30-14:45 Introduction
14:45-15:15 Keynote: Digital Trends Update by Jeff Rajeck, Research Analyst, APAC at Econsultancy
15:15-15:45 Keynote: Digital Transformation in HR by Damien Cummings, Entrepreneur-in-Residence & Principal Consultant, APAC at Econsultancy and CEO at Peoplewave
15:45-16:15 Coffee Break
16:15-16:45 Keynote: Digital Channels for Lead Generation - What's Working by Anol Bhattacharya, CEO at GetIT Comms
16:45-17:15 Keynote: Content Marketing - Trends, Data & Best Practices by John Kerr, Chief Digital Officer at Zeno Group
17:15-17:30 Closing Remarks

*This agenda is correct at the time of publication. Econsultancy reserves the right to change any aspect of the event.

Speakers' and panelists' profiles

Jeff Rajeck, Research Analyst APAC, Econsultancy

Jeff Rajeck, Research Analyst APAC, Econsultancy

Jeff Rajeck is currently a researcher, trainer and consultant for Econsultancy in APAC and posts frequently on the Econsultancy blog about social media marketing, analytics and statistics (http://econsultancy.com/blog/authors/jeff-rajeck).

Recently he has advised customers on how to use new social channels for recruitment, using an analytical approach to optimize spend and demonstrate ROI. Previous clients include Deutsche Bank, DBS, Siemens, JP Morgan, BASF, and Fujitsu - each of whom faced difficulty recruiting using other digital channels and experienced superior results on social media. 

Jeff holds a BA in English from University Of Illinois (Urbana-Champaign), a Master's in Computing from Manchester Metropolitan University (UK), and a Master's in Financial Engineering from Nanyang Technological University (Singapore).

Jeff is Econsultancy's trainer for Advanced Mastering Analytics (15 Aug).

Damien Cummings, Entrepreneur-in-Residence & Principal Consultant, APAC at Econsultancy and CEO at Peoplewave

Damien Cummings, Entrepreneur-in-Residence & Principal Consultant, APAC at Econsultancy and CEO at Peoplewave

Damien is a digital disrupter and change agent with over 20 years’ experience in marketing and digital transformation. He is highly awarded, being honoured with “Global Top 50 Digital Marketing Leaders 2016”, “Financial Services Marketer of the Year 2016”, “Digital Marketer of the Year 2016”, "Most Influential CMO 2015", "Marketing Professional of The Year 2012" and the "Brand Leadership Award 2011".

He recently joins Econsultancy APAC as the Entrepreneur-in-Residence and Principal Consultant and is looking to help organisations with their digital transformation road map.

Damien is currently CEO of Peoplewave a cloud-based HR software company on a mission to make work fair. Before entrepreneurship, he was Global Head of Digital Marketing at Standard Chartered Bank. Prior to this he was Chief Marketing Officer at Philips APAC. Damien has also worked at major global brands such as Samsung, Dell, Ogilvy & Mather, Citibank, Coca-Cola, NRMA and McKinsey & Company.

Damien’s blog, Digital Future, is available at: http://www.digitalfuture.asia, his Twitter account is: @DamienCummings and his LinkedIn profile is: http://www.linkedin.com/in/damiencummings.

Anol Bhattacharya, CEO, GetIT Comms

Anol Bhattacharya, CEO, GetIT Comms

Anol Bhattacharya is the Chief Executive Officer & Director of GetIT Comms. Anol has over 14 years of experience in consulting hi-tech and telco clients (including Cisco Systems, StarHub, IBM, Hitachi GST, IDC Asia Pacific, HP, and Dimension Data) in the field of B2B marketing, demand generation, lead nurturing, social media strategy & implementation, interactive digital media for marketing initiatives, and user experience design.

He is a regular columnist on the topic of B2B marketing in various print and online newspapers, such as Business Times, Straits Times, Marketing Interactive, Asia One, MIS Asia, and CIO Asia, and is the editor-in-chief of B2Bento.com, a leading blog about news, views and reviews of the B2B marketing space and social media scene in Asia.

Anol has given keynote addresses, and been a panelist, at major marketing conferences across the region, including Canalys Singapore, SES (Hong Kong and Singapore), Click Asia Summit (Mumbai), AdTech (Singapore), SiTF Workshops, and BritCham Singapore Breakfast Briefings.

Anol is Econsultancy's trainer for Masterclass in Lead Generation (19 Oct).

John Kerr, Global Chief Digital Officer, Zeno Group

John Kerr, Global Chief Digital Officer, Zeno Group

John’s 25-year career has spanned seven countries, four continents, in-house to agency – spread across communications, interactive and brand marketing.

He holds two roles at Zeno Group (part of Daniel J Edelman group of companies). As Chief Digital Officer (CDO), he leads the firm’s global efforts to build a differentiated digital organisation and go-to-market proposition – focused on next-generation analytics, paid innovation and technology.

As MD of APAC, he has led exceptional social and digital growth at Zeno Asia, since its entry into the region in 2012 – delivering campaign and branding expertise; via planning, servicing, consulting and creative services. Example of clients today include; Audi, Far East Hospitality, Intel, Motorola, Nestle, P&G and Tesco.

John is Econsultancy's trainer for Advanced Content Marketing Masterclass (19 Sep).

Venue


View map NTUC Centre

NTUC Centre

No. 1 Marina Boulevard
Singapore
018989
Singapore

Google Maps

Cost details

This half-day Digital Intelligence Briefing series is free to attend for senior marketers and priority will be given to Econsultancy's subscribers.

Limited seats available, please request attendance (with your work email) early to secure your seat.

The events team will get in touch with you if your seat is confirmed.

If you like to check on your attendance request, please email to apac@econsultancy.com.

Inquiries

Any questions, please email to apac@econsultancy.com or call +65 66531911.

Event Details

Date
August 16 2017 (2:00pm – 5:30pm)
Venue
NTUC Centre, Singapore, Singapore
Duration
About 4 hours
Cost
Free

Sorry, bookings for this event are now closed.