Digital Intelligence Briefing 2018

Digital Intelligence Briefing 2018

Event Details

Date
April 9 2018 (2:00pm – 5:30pm)
Venue
TBC, Singapore, Singapore
Duration
About 4 hours
Cost
Free

Book now

Overview

This Digital Intelligence Briefing on 9 April 2018 will continue to highlight the most important digital trends and developments (curated by our research analysts) you should be aware about, and also sharing the latest trends, the modern marketing model, the state of ecommerce marketplaces and managing critical marketing relationships.

Join us at this half-day session as we curate and highlight the key digital trends, challenges, opportunities and developments that are going to affect how markets are operating, what tools are being used, and how digital marketing practices are changing - making it simple for you to keep track of the key developments in digital technology and marketing.

Program

Time

Programme

2.00-2.30pm

Registration

2.30-2.45pm

Opening Address

2.45-3.15pm

Digital Intelligence Briefing 2018

Jeff Rajeck, Research Analyst, APAC, Econsultancy

3.15-3.45pm

The Modern Marketing Model (M3)

Eu Gene Ang, Lead Trainer, Asia, Econsultancy

3.45-4.15pm

Tea Break

4.15-4.45pm

State of Ecommerce Marketplaces in SEA & Taiwan

Nigel Hee, Research Analyst, APAC, Econsultancy

4.45-5.15pm

Managing Critical Marketing Relationships: Agencies, Tech Vendors and Partners

Damien Cummings, Entrepreneur-in-Residence & Principal Consultant, APAC, Econsultancy and CEO at Peoplewave

5.15-5.30pm

Panel Discussion

*This agenda is correct at the time of publication. Econsultancy reserves the right to change any aspect of the event.

Please be advised that photographs will be taken at the event for use on the Econsultancy website and in the press, Econsultancy marketing materials, and other Econsultancy publications. By entering this event, you consent to the Econsultancy photographing and using your image and likeness. You have been fully informed of your consent, waiver of liability, and release before entering the event.

Speakers' and panelists' profiles

Jeff Rajeck, Research Analyst, APAC, Econsultancy

Jeff Rajeck, Research Analyst, APAC, Econsultancy

Jeff Rajeck is currently a researcher, trainer and consultant for Econsultancy in APAC and posts frequently on the Econsultancy blog about social media marketing, analytics and statistics (http://econsultancy.com/blog/authors/jeff-rajeck).

For the last 5 years, Jeff has been providing SEO, SEM, social and digital marketing analytics consulting in Singapore. His approach is to look at his customers' businesses from first principles and determine how best to reach and interact with their target audience using the available platforms and technology. 

Recently he has advised customers on how to use new social channels for recruitment, using an analytical approach to optimize spend and demonstrate ROI. Previous clients include Deutsche Bank, DBS, Siemens, JP Morgan, BASF, and Fujitsu - each of whom faced difficulty recruiting using other digital channels and experienced superior results on social media. 

Before working in digital media, Jeff provided analytics training to Standard Chartered Bank, The Singapore Exchange, and hedge funds. Originally from Chicago, Jeff has worked on Internet information systems for 20 years, including 10 years of managing a team of system analysts at Thomson Reuters. 

Jeff holds a BA in English from University Of Illinois (Urbana-Champaign), a Master's in Computing from Manchester Metropolitan University (UK), and a Master's in Financial Engineering from Nanyang Technological University (Singapore). 

Jeff is also a proud father of 3 and enjoys spending time with family - as well as the rare moments of peace and quiet.

Eu Gene Ang, Lead Trainer, Asia, Econsultancy

Eu Gene Ang, Lead Trainer, Asia, Econsultancy

Eu Gene Ang is the Lead Trainer in Asia for Econsultancy and has trained over 3,000 participants in digital marketing courses and seminars across Asia. He provides digital marketing training and consulting for global clients like American Express, Gucci, Standard Chartered, Volkswagen, TripAdvisor, Sanofi, and regional firms like SPH, Maybank, OCBC, Media Prima, Resorts World Sentosa, Great Eastern and Singtel among many others. Eu Gene also lectures digital marketing in the MBA programme at the National University of Singapore (NUS).

Eu Gene has 21 years experience in marketing, and has worked in top global firms like 3M, FedEx and DHL in various senior sales and marketing roles. He is also one of the few certified Google Regional Trainer that trains the official Google AdWords and Analytics courses. Eu Gene also leads the regional trainer team for the Certificate in Digital Marketing (powered by Econsultancy) programme organized by the Association of Accredited Advertising Agents Singapore (4As Singapore) and supported by the Singapore Workforce Development Agency (WDA). Eu Gene previously founded and managed an award-winning boutique digital marketing agency based in Singapore. He is also a highly sought after trainer and speaker, and has delivered keynote speeches and workshops at the National Sales & Marketing Congress Singapore, Econsultancy's Digital Cream, Yahoo! Purple Workshop, Digital Outlook workshop, Google Classroom, and many others. 

Eu Gene holds a Master In Business Administration (MBA), Marketing, from the Nanyang Technological University, and Bachelor in Business Administration (Marketing), BBA (1st Class Honours) from the National University of Singapore. He held 3 scholarships from the Civil Aviation Authority of Singapore (CAAS), Singapore Chinese Chamber of Commerce Foundation and the Public Service Commission (PSC) of Singapore. He was also awarded the Harvard Club Gold Medal, Toh Chin Chye Book Prize and the Monetary Authority of Singapore (MAS) Book Prize for graduating as the top Honours student. He is also a Google AdWords Qualified Individual, certified in Advanced Search Engine Marketing and a certified Regional Trainer for Google Partner Academy.

Nigel Hee, Research Analyst, APAC, Econsultancy

Nigel Hee, Research Analyst, APAC, Econsultancy

Nigel joined Econsultancy as a Research Analyst, APAC, in 2017. He has experience in education, developing and analysing public policies for professional accreditation of Chartered Accountants in Singapore at a statutory board, and academic research into biomedical ethics at the National University of Singapore. He holds a Bachelor of Arts (Hons) in Philosophy from Concordia University (Canada), and a Master of Letters (Philosophy) from University of Glasgow (UK). 

Damien Cummings, Principal Consultant & Entrepreneur-in-Residence, APAC, Econsultancy and CEO, Peoplewave

Damien Cummings, Principal Consultant & Entrepreneur-in-Residence, APAC, Econsultancy and CEO, Peoplewave

Damien is a digital disrupter and change agent with over 20 years’ experience in marketing and digital transformation. He is highly awarded, being honoured with “Global Top 50 Digital Marketing Leaders 2016”, “Financial Services Marketer of the Year 2016”, “Digital Marketer of the Year 2016”, "Most Influential CMO 2015", "Marketing Professional of The Year 2012" and the "Brand Leadership Award 2011".

He recently joins Econsultancy APAC as the Entrepreneur-in-Residence and Principal Consultant and is looking to help organisations with their digital transformation road map.

Damien is currently CEO of Peoplewave a cloud-based HR software company on a mission to make work fair. Before entrepreneurship, he was Global Head of Digital Marketing at Standard Chartered Bank. Prior to this he was Chief Marketing Officer at Philips APAC. Damien has also worked at major global brands such as Samsung, Dell, Ogilvy & Mather, Citibank, Coca-Cola, NRMA and McKinsey & Company.

Damien’s blog, Digital Future, is available at: http://www.digitalfuture.asia, his Twitter account is: @DamienCummings and his LinkedIn profile is: http://www.linkedin.com/in/damiencummings.

Venue


TBC

Singapore
Singapore

Cost details

This half-day Digital Intelligence Briefing series is free to attend for marketers and business leaders and priority will be given to Econsultancy's subscribers.

Limited seats available, please request attendance (with your work email) early to secure your seat.

The events team will get in touch with you if your seat is confirmed.

If you like to check on your attendance request, please email to apac@econsultancy.com.

Inquiries

Any questions, please email to apac@econsultancy.com or call +65 66531911.

Event Details

Date
April 9 2018 (2:00pm – 5:30pm)
Venue
TBC, Singapore, Singapore
Duration
About 4 hours
Cost
Free

Book now