Digital Outlook 2015

Event Details

Date
December 10 2014 (9:15am – 5:15pm)
Venue
STI Auditorium, Capital Tower, Singapore, Singapore
Duration
1 day
Cost
$299.00 per attendee

Sorry, bookings for this event are now closed.

Overview

The best digital marketers never stop learning, listening and looking ahead.

With over 300 attendees at last year's event, we will be closing the year off in December with Econsultancy's Digital Outlook 2015 in Singapore, where marketers convene to find out about the outlook and trends shaking up our industry, and how we can leverage on these insights to accelerate our competitive advantage and business growth.

There will be 7 keynotes and 2 panel discussions - all aiming to provide the audience with a 2015 outlook/prediction on spotting early trends, that will help inspire, sharpen business plans and its performance.

>> Spot early trends - Get the low down and their impact over the next year

>> Sharpen your plans - Filter the noise and identify what will change our industry next

>> Be inspired - Be wowed by innovative work from thought leaders

>> Make things happen - Leave full of ideas to implement into your organisation or business

Heads up, eyes forward and get ready to find out what digital marketers should change today to plan for tomorrow and succeed later.

Complimentary report: Digital marketing and Ecommerce trends and Predictions for 2014 by Econsultancy CEO Ashley Friedlein.

Program

7  keynotes, each covering 3 main sections: - What has worked for companies in 2014 - Key trends expected in the next 12 - 18 months - Critical success factors for companies going forward  
Time Program
09:15 - 10:00 Registration & Light Bites
10:00 - 10:15

Opening Address

Jefrey Gomez, VP, APAC | Econsultancy

10:15 - 10:45

Outlook on Mobile: Mobile Outlook for 2015 and why you should care

Meri Rosich, CEO & Founder | App Strategy Labs

10:45 - 11:15

Outlook on Ecommerce

David Lee, Head of Ecommerce | Electrolux

11:15 - 11:45

Outlook on B2B Digital Marketing: B2B Marketing Trends in 2015

Anol Bhattacharya, CEO | GetIT Comms

11:45 - 12:30

Panel Discussion (Morning Keynote Speakers)ecommerce

This panel will draw on outlook viewpoints from the morning keynote speakers revolving around the topics of Mobile, Ecommerce and B2B Digital Marketing.

Moderator: Jeff Rajeck, Director of Marketing & Data Analytics

12:30 - 13:45 Lunch Buffet
13:45 - 14:15

Outlook on China: Digital Marketing in China

Kestrel Lee, Executive Creative Director | George P. Johnson Greater China

14:15 - 14:45

Outlook on Social: Delivering Business Value through Social

Pramod Pratap, Global Marketing Lead | Infosys

14:45 - 15:30 Afternoon Break (Light Bites included)
15:30 - 16:00

Outlook on Customer Experience: How the humble whiteboard trumps technology every time

Margaret Manning, Group CEO | Reading Room

16:00 - 16:30

Outlook on Content Marketing

Vaasu S. Gavarasana, Head of Digital Marketing | AXA

16:30 - 17:15

Panel Discussion (Afternoon Keynote Speakers)

This panel will draw on outlook viewpoints from the afternoon keynote speakers revolving around the topics of Digital Marketing in China, Social, Customer Experience, and Content Marketing.

Moderator: Jeff Rajeck, Director of Marketing & Data Analytics

Speakers' and panelists' profiles

Outlook on Mobile: Meri Rosich, CEO & Founder | App Strategy Labs

Outlook on Mobile: Meri Rosich, CEO & Founder | App Strategy Labs

Meri Rosich is a mobile marketing entrepreneur experienced in leading international expansion for top global players such as Bertelsmann, American Express and Samsung; and early-stage technology start-ups like Quality Time Lab and Intercom; driving business across media, consumer internet, FMCG, games, payments and e-commerce platforms. 

The foundation of her experience is curiosity and passion for learning, with a degree in Art & design, a PhD in 3D Technology, and an MBA from the London Business School on marketing innovation. 

She is a mother of two and in her spare time mentors early stage start-ups and incubation programs; and volunteers as ambassador for the UN Women STEM program to promote gender equality in technology and The Third Metric, and recently received an award as Most Prominent Female Developer. 

Outook on B2B Digital Marketing: Anol Bhattacharya, CEO | GetIT Comms

Outook on B2B Digital Marketing: Anol Bhattacharya, CEO | GetIT Comms

For last 14+ years, Anol has been consulting B2B technology (Cisco Systems Inc, IDC Asia Pacific, HP, Dimension Data, StarHub etc.) on behalf of GetIT (Singapore), in the field of B2B marketing, lead & demand generation, lead nurturing, content marketing and social media strategy.

He is a regular columnist on the topic of B2B marketing in various print and online newspapers, such as Business Times, Straits Times, Marketing Interactive, Asia One etc. He is also the editor-in-chief of B2Bento.com, a leading blog about news, views and reviews of the B2B marketing space and social media scene in Asia.

Anol has spoken as a keynote speaker and panelist at the major marketing conferences across the region including Click Asia Summit (Mumbai), AdTech (Singapore), SES (Hong Kong, Singapore), BMA (Chicago) MIS -NSMC, SiTF Workshop, BritCham Singapore etc.

Outlook on Ecommerce: David Lee, Head of Ecommerce | Electrolux

Outlook on Ecommerce: David Lee, Head of Ecommerce | Electrolux

David has over 20 years of experience in digitize the retail industry, covering all aspects of sales, marketing and business development; in the area of product, merchandising, pricing, marcom, PR, alliances, channel, e-loyalty, etc.

David is currently the Head of Ecommerce - Electrolux Asia Pacific. He brings onboard all the related resellers, large format stores and eTailers (ebay, Amazon, Taobao, JD.com, etc) to drive Omnichannel seamless online/offline experience for the customers. In the progress, he is a change agent to work with all the functions to digitize for new trending interactive retail marketplace: mobile social shopping, showrooming, gamification, social media, etc.

In his previous role as Head of eTailer & Social Commerce - Dell Asia Pacific. He ran the continual success of Dell.com sales and growing eTailing revenue 100% in the region year on year. Also, he was Dell Global Social Media & Community and Marketing University ambassador; train the Dell staff to engage branding & social media with customers confidently and participates proactively in the internal and external communities.

In the industry aspect, he is the judge for the Dell Global Social Innovation Challenge and other regional digital marketing awards in 2013 and 2014. He is also successful regional speaker with Marcus Evans, Clariden, SES, Terrapinn, Campaign, etc. He is also associate trainer with Singapore Institute of Retail Studies for e-business related subjects.

Prior to joining Dell, he was the General Manager of BenQ SEA. He has also worked with top notch companies like Hewlett Packard - APJ and Motorola - APJ. 

Outlook on China: Kestrel Lee, Executive Creative Director | George P. Johnson Greater China

Outlook on China: Kestrel Lee, Executive Creative Director | George P. Johnson Greater China

With more than 15 years of working experience, Kestrel Lee is George P Johnson's Executive Creative Director for digital and integrated marketing in Greater China.

An expert in ecommerce, social media, search, gaming, video and mobile advertising, he has led digital, social media and integrated campaigns for global brands such as Mars, Unilever, L'Oreal, HP, Apple, Microsoft, Adidas, Volvo and Standard Chartered.

Winning over 100 digital and integrated awards at International award shows, Kestrel is an influential industry event speaker in APAC, as well as being a digital advisor/trainer to Unilever, LVMH and L'Oreal Paris in Asia.

Outlook on Social: Pramod Pratap, Global Marketing Lead | Infosys

Outlook on Social: Pramod Pratap, Global Marketing Lead | Infosys

Pramod Pratap has over a decade of rich and varied experience in marketing and digital communications - spanning across both corporate houses & digital agencies. 

Pramod drives digital marketing at Infosys with a mandate across its website & social channels, operations and outreach programs for the organization's Corporate, Services and Product portfolios. He joined Infosys in its Finacle product division as digital marketing manager, and over his three year stint in the company has moved on to head digital marketing for all products, successfully launching over six new products, before being promoted to his current role.

Before moving to Infosys, Pramod served as Program Manager at Dell's Global Online Division driving online programs for SMB sector and prior to that was with Satyam Computers (now Mahindra Satyam) in their Global Marketing Communications department and has also helped set up its first foray into digital marketing initiatives.

Pramod describes himself, as a "Marketer (with digital bias), biryani lover (hail from Hyderabad), golfer (handicapped), event organiser & MC (unpaid)". Currently tennis and running keeps his adrenaline going, during his "after hours".

Outlook on Customer Experience: Margaret Manning, Group CEO | Reading Room

Outlook on Customer Experience: Margaret Manning, Group CEO | Reading Room

Margaret Manning is Group CEO of Reading Room, an award-winning international digital consultancy with offices in Singapore, Hong Kong, Sydney, Melbourne, Canberra, Brisbane, London and Manchester.

Margaret was a Gold Winner at the The Stevies International Business Awards 2013 for Executive of the Year, Female Entrepreneur of the Year 2012 at the Stevie Awards for Women in Business in New York and Best Entrepreneur in EMEA in 2009.

Based in Singapore, Margaret is a regular speaker at Singapore Events while continuing her international speaking engagements such as eCommerce + Social Media Conference in Hong Kong, CommunicAsia and SES Shanghai Conference and the Forrester Marketing Strategy Forum EMEA.

Outlook on Content Marketing: Vaasu S. Gavarasana, Head of Digital Marketing | AXA

Outlook on Content Marketing: Vaasu S. Gavarasana, Head of Digital Marketing | AXA

As Head of Digital Marketing, Vaasu leads integrated digital marketing at AXA to build preference for the AXA brand in today's highly digitalised world.

Vaasu has a versatile professional background. Over the last two decades, Vaasu has conceptualized and executed large scale integrated brand communication campaigns and experience across the digital divide in the Asia-Pacific region. He has worked with some of the world's leading consumer companies like Unilever, Danone, J&J, MasterCard, Citibank, Nestle, Lufthansa, Ferrero, Panasonic, and Boots (UK). In 2000, he set up in Singapore Y&R 2.1 Asia, the first integrated online-offline agency in the Asia region.

Vaasu is also co-founder of Asia Content Marketing Association (ACMA) and a frequent speaker on the topic of Content Marketing. He is on the Board of Wharton Future of Advertising Program. As a student at Yale, Vaasu experienced the internet in its first avatar. He has since been actively preaching and practicing digital led integrated marketing.

Vaasu has an MBA and loves to teach marketing. He has taught at Ngee Ann Polytechnic, SMU and NTU Wee Kim Wee School.

Panel Moderator: Jeff Rajeck, Director of Marketing and Data Analytics | Maachu

Panel Moderator: Jeff Rajeck, Director of Marketing and Data Analytics | Maachu

Jeff is the Director of Marketing and Data Analytics at Maachu, a recruitment technology startup in Singapore.
 
His current role involves automating digital marketing that large companies can advertise job openings on social media at scale.
 
Previously, Jeff managed consultants at Thomson Reuters and has degrees in English, Computer Science, and Financial Engineering.

Jeff regularly writes about digital marketing, analytics, and statistics for Econsultancy.

Who should attend?

If you're a digital marketer or e-commerce strategist or practitioner, this is the place to see what's on the horizon and what you need to do about it.

Venue


STI Auditorium, Capital Tower

168 Robinson Road
9th Floor
Singapore
068912
Singapore

Google Maps

Cost details

For bulk purchase, please contact us at +65 6809 2088 or email to apac@econsultancy.com.

Inquiries

If you have any queries about Digital Outlook 2015, please call +65 6809 2088 or email us at apac@econsultancy.com

If you're looking to be seen as a thought leader in your field or increase brand awareness, Digital Outlook gives your brand visibility and access to 300+ marketing professionals. Sponsorship brief details can be found here, please contact Jefrey Gomez, +65 9109 2895 / jefrey.gomez@econsultancy.com for further details.

Event Details

Date
December 10 2014 (9:15am – 5:15pm)
Venue
STI Auditorium, Capital Tower, Singapore, Singapore
Duration
1 day
Cost
$299.00 per attendee

Sorry, bookings for this event are now closed.