Digital Outlook 2017

Digital Outlook 2017

Event Details

Date
February 22 2017 (2:00pm – 5:45pm)
Venue
Maxwell Chambers, Singapore, Singapore
Duration
About 4 hours
Cost
Free

Sorry, this event is now sold out.

Overview

The best digital marketers never stop learning, listening and looking ahead.

Join us in this half day session to find out about the digital and marketing outlook and trends shaking up the industry, and how we can leverage on these insights to accelerate our competitive advantage and business growth.

There will be 6 keynotes - all aiming to provide the audience with a 2017 outlook which will help inspire and sharpen business plans.

>>> Overview of the 2017 digital and marketing outlook

>>> Trends and best practices

Hear from leading practitioners and network with industry players to learn what digital marketers should focus today to plan for tomorrow and succeed later.

Program

twitter #DigitalOutlook @Econsultancy

Time Program
14:00-14:30 Registration & Welcome Reception
14:30-14:45

Opening Address

Jefrey Gomez, Managing Director-APAC, Econsultancy

14:45-15:05

Digital MegaTrends 2017

Eu Gene Ang, Lead Trainer-Asia, Econsultancy

15:05-15:25

Data Management & Analytics Trends & Best Practices

Jeff Rajeck, Research Analyst-APAC, Econsultancy

15:25-15:45

Online Branding Trends & Best Practices

Ashok Miranda, Founder, Transmedia Consultancy

15:45-16:15 Tea Break (light bites included)
16:15-16:35

Content Marketing Trends & Best Practices

Matt Collette, Managing Director, Zeno Group Singapore

16:35-16:55

Lead Generation Trends & Best Practices

Anol Bhattacharya, CEO, GetIT Comms

16:55-17:15

Ecommerce Trends & Best Practices

Daniel Hagos, Client Success Director, Emarsys

17:15-17:45 Q&A & Closing Remarks

Speakers' and panelists' profiles

Eu Gene Ang, Lead Trainer, Asia, Econsultancy

Eu Gene Ang, Lead Trainer, Asia, Econsultancy

Eu Gene Ang is the Lead Trainer in Asia for Econsultancy and has trained over 3,000 participants in digital marketing courses and seminars across Asia. He provides digital marketing training and consulting for global clients like American Express, Gucci, Standard Chartered, Volkswagen, TripAdvisor, Sanofi, and regional firms like SPH, Maybank, OCBC, Media Prima, Resorts World Sentosa, Great Eastern and Singtel among many others. Eu Gene also lectures digital marketing in the MBA programme at the National University of Singapore (NUS).

Eu Gene has 21 years experience in marketing, and has worked in top global firms like 3M, FedEx and DHL in various senior sales and marketing roles. He is also one of the few certified Google Regional Trainer that trains the official Google AdWords and Analytics courses. Eu Gene also leads the regional trainer team for the Certificate in Digital Marketing (powered by Econsultancy) programme organized by the Association of Accredited Advertising Agents Singapore (4As Singapore) and supported by the Singapore Workforce Development Agency (WDA).

Eu Gene previously founded and managed an award-winning boutique digital marketing agency based in Singapore. He is also a highly sought after trainer and speaker, and has delivered keynote speeches and workshops at the National Sales & Marketing Congress Singapore, Econsultancy's Digital Cream, Yahoo! Purple Workshop, Digital Outlook workshop, Google Classroom, and many others. 

Eu Gene holds a Master In Business Administration (MBA), Marketing, from the Nanyang Technological University, and Bachelor in Business Administration (Marketing), BBA (1st Class Honours) from the National University of Singapore. He held 3 scholarships from the Civil Aviation Authority of Singapore (CAAS), Singapore Chinese Chamber of Commerce Foundation and the Public Service Commission (PSC) of Singapore. He was also awarded the Harvard Club Gold Medal, Toh Chin Chye Book Prize and the Monetary Authority of Singapore (MAS) Book Prize for graduating as the top Honours student. He is also a Google AdWords Qualified Individual, certified in Advanced Search Engine Marketing and a certified Regional Trainer for Google Partner Academy.

Eu Gene is Econsultancy's trainer for Fast Track Digital Marketing (15-17 Feb)Content Marketing for Web, Mobile and Social Media (27-28 Feb) and Econsultancy's Certificate in Digital Marketing & Google AdWords Qualified Individual Certification (4 Mar).

Jeff Rajeck, Research Analyst, APAC, Econsultancy

Jeff Rajeck, Research Analyst, APAC, Econsultancy

Jeff Rajeck is currently a researcher, trainer and consultant for Econsultancy in APAC and posts frequently on the Econsultancy blog about social media marketing, analytics and statistics (http://econsultancy.com/blog/authors/jeff-rajeck).

For the last 5 years, Jeff has been providing SEO, SEM, social and digital marketing analytics consulting in Singapore. His approach is to look at his customers' businesses from first principles and determine how best to reach and interact with their target audience using the available platforms and technology. 

Recently he has advised customers on how to use new social channels for recruitment, using an analytical approach to optimize spend and demonstrate ROI. Previous clients include Deutsche Bank, DBS, Siemens, JP Morgan, BASF, and Fujitsu - each of whom faced difficulty recruiting using other digital channels and experienced superior results on social media. 

Before working in digital media, Jeff provided analytics training to Standard Chartered Bank, The Singapore Exchange, and hedge funds. Originally from Chicago, Jeff has worked on Internet information systems for 20 years, including 10 years of managing a team of system analysts at Thomson Reuters. 

Jeff holds a BA in English from University Of Illinois (Urbana-Champaign), a Master's in Computing from Manchester Metropolitan University (UK), and a Master's in Financial Engineering from Nanyang Technological University (Singapore). 

Jeff is also a proud father of 3 and enjoys spending time with family - as well as the rare moments of peace and quiet.

Jeff is Econsultancy's trainer for Advanced Mastering Analytics (9 Mar).

Ashok Miranda, Founder, Transmedia Consultancy

Ashok Miranda, Founder, Transmedia Consultancy

Ashok has extensive brand building experience with world’s leading media companies; Walt Disney Television and Sony Pictures Television. He has successfully built strong media brands across Asia and also started and built his own businesses.

Ashok has garnered 43 global and regional awards for himself and teams he led for content, creative, and marketing excellence. A true storyteller, Ashok has the ability to articulate brand stories and create emotionally resonating transmedia content that scales across platforms and delivers exceptional results.

Ashok is a savvy marketer who leverages his extensive brand building experience and a deep understanding of customer behaviour and digital marketing techniques to create highly effective marketing strategies that deliver results.

Ashok brings a fresh perspective to marketing and branding to address a seismic shift in the way people are buying things and how they perceive brands. He advocates a more ‘Human’ brand building and marketing philosophy to attract and emotionally connect with today’s smart and savvy customer. He believes that for brands to be successful today, they need to be real and authentic. You also need to deeply understand your customers and deliver a human and helpful customer experience at every brand touchpoint. He sees Inbound Marketing as one way to effectively achieve this.

Ashok is based in Singapore and has recently founded Transmedia Consultancy and works with startups and SME’s on branding and marketing strategies to fast track their growth. Ashok also speaks regularly at local and regional media and marketing related events and is a guest speaker at National University of Singapore (NUS.) He also conducts a brand and marketing course at Singapore Management University and has run boot camps for startups and SME’s.

Ashok is Econsultancy's trainer for Brand Building in the Digital Age Masterclass (3-4 Apr).

Matt Collette, Managing Director, Zeno Group Singapore

Matt Collette, Managing Director, Zeno Group Singapore

Matt Collette has more than 11 years of experience in digital, social media, and content marketing. As Managing Director for Zeno Singapore, he shapes the agency’s strategy and focuses on delivering value to clients based on industry and consumer insights. In addition, he manages operations, new business development, fosters client relationships and consults on marketing strategies for clients.

Prior to joining Zeno, Matt was a Senior Manager and Digital Strategist with Edelman Digital in Singapore where he served as Regional Client Relationship Manager for the agency’s largest client. In this role, he formulated digital marketing strategies, developed and implemented impactful digital campaigns, and drove scalable programs with a focus on delivering commercial outcomes. He was the lead member of the most awarded social media program in Asia in 2011. 

Matt holds an Executive Master of Business Administration degree from the Segal Graduate School of Business, Simon Fraser University and a Bachelors degree in Political Science from Ottawa University.

Matt co-developed the Advanced Content Marketing Masterclass (28-29 Mar) with John Kerr, CDO of Zeno Group.

Anol Bhattacharya, CEO, GetIT Comms

Anol Bhattacharya, CEO, GetIT Comms

Anol Bhattacharya is the Chief Executive Officer & Director of GetIT Comms. Anol has over 14 years of experience in consulting hi-tech and telco clients (including Cisco Systems, StarHub, IBM, Hitachi GST, IDC Asia Pacific, HP, and Dimension Data) in the field of B2B marketing, demand generation, lead nurturing, social media strategy & implementation, interactive digital media for marketing initiatives, and user experience design.

He is a regular columnist on the topic of B2B marketing in various print and online newspapers, such as Business Times, Straits Times, Marketing Interactive, Asia One, MIS Asia, and CIO Asia, and is the editor-in-chief of B2Bento.com, a leading blog about news, views and reviews of the B2B marketing space and social media scene in Asia.

Anol has given keynote addresses, and been a panelist, at major marketing conferences across the region, including Canalys Singapore, SES (Hong Kong and Singapore), Click Asia Summit (Mumbai), AdTech (Singapore), SiTF Workshops, and BritCham Singapore Breakfast Briefings.

Anol is Econsultancy's trainer for Masterclass in Lead Generation (8-9 May).

Daniel Hagos, Client Success Director, Emarsys

Daniel Hagos, Client Success Director, Emarsys

Daniel joined Emarsys in UK since 2013 with strong background in marketing technologies. He started with various roles in Emarsys covering the UK, New Markets development and now bringing in his knowledge to Asia as Client Success Director. With his deep insights on retail and ecommerce, Daniel has helped marketers from major brands to develop growth strategies, as well as to define strategic marketing opportunities around product adoption and customer intelligence solutions.

Who should attend?

If you are a senior marketer or ecommerce strategist, this is the place to see what's on the horizon and what you need to do about it.

Venue


View map Maxwell Chambers

Maxwell Chambers

Telephone: 6595 9028

32 Maxwell Road
#03-01
Singapore
069115
Singapore

Google Maps

Cost details

Limited seats available, request your attendance today to secure your seat.

This event is complimentary for senior marketers and priority will be given to Econsultancy's subscribers.

The events team will get in touch with you if your seat is confirmed.

If you like to check on your attendance request, please email to apac@econsultancy.com.

Inquiries

Any other questions, please email to apac@econsultancy.com or call +65 66531911.

Event Details

Date
February 22 2017 (2:00pm – 5:45pm)
Venue
Maxwell Chambers, Singapore, Singapore
Duration
About 4 hours
Cost
Free

Sorry, this event is now sold out.