Digital Outlook 2018

Digital Outlook 2018

Event Details

Date
January 29 2018 (9:15am – 4:30pm)
Venue
NTUC Auditorium, Singapore, Singapore
Duration
1 day
Cost
Free

Sorry, bookings for this event are now closed.

Overview

The best digital marketers never stop learning, listening and looking ahead.

With overwhelming responses at last year Digital Outlook's events (DO17 & DO17 part 2), we will kick-start the year with Digital Outlook 2018 in Singapore, where marketers and business leaders convene to find out about the outlook and trends shaking up our industry, and how we can leverage on these insights to accelerate our competitive advantage and business growth.

There will be 6 keynotes and 2 panel discussions - all aiming to provide the audience with a 2018 outlook/prediction on spotting early trends that will help inspire, sharpen business plans and overall performance.

>> Spot early trends - Get the lowdown and their impact for the year

>> Sharpen your plans - Filter the noise and spot what will change our industry next

>> Be inspired - Be wowed by innovative work from thought leaders

>> Make things happen - Leave full of ideas to implement into your organisation or business

Heads up, eyes forward and get ready to find out what digital marketers should change today to plan for tomorrow and succeed later.

Program

twitter logo #DigitalOutlook @Econsultancy

6 keynotes: What has worked for companies in 2017 - Key trends expected in the next 12 months - Critical success factors for companies going forward

Time

Programme

9:00-9:30

Registration

9:30-9:45

Opening Address
Jefrey Gomez, Managing Director, APAC, Econsultancy

9:45-10:30

Digital Intelligence Briefing 2018
Jeff Rajeck, Research Analyst, APAC, Econsultancy

10:30-11:30

Dialogue with Minister
Mr Chan Chun Sing, Secretary-General, NTUC

11:30-12:15

Data & Analytics
Dave Sanderson, Founder & CEO, Nugit

12:15-12:30

Disrupting Ourselves to Help the Disrupted
Vivek Kumar, Assistant Director-General, NTUC

12:30-13:15

Lunch

13:15-14:00

AI for Marketing
Chandra Kumar, Founder & CEO, WiselyWise

14:00-14:45

Digital Transformation
Damien Cummings, Principal Consultant & Entrepreneur-In-Residence, APAC, Econsultancy and CEO, Peoplewave

14:45-15:15

Tea Break

15:15-16:00

Beyond Design Thinking
Saher Sidhom, Founder & CEO, Hackmasters

16:00-16:45

China's Digital Outlook
Ashley Galina Dudarenok, Founder & Managing Director, Alarice International Limited

16:45-17:00

Panel Discussion
Moderated by: Jeff Rajeck, Research Analyst, APAC, Econsultancy

  *Please be advised that photographs will be taken at the event for use on the Econsultancy website and in the press, Econsultancy marketing materials, and other Econsultancy publications. By entering this event, you consent to the Econsultancy photographing and using your image and likeness. You have been fully informed of your consent, waiver of liability, and release before entering the event.

Speakers' and panelists' profiles

Jeff Rajeck, Research Analyst, APAC, Econsultancy

Jeff Rajeck, Research Analyst, APAC, Econsultancy

Jeff Rajeck is currently a researcher, trainer and consultant for Econsultancy in APAC and posts frequently on the Econsultancy blog about social media marketing, analytics and statistics (http://econsultancy.com/blog/authors/jeff-rajeck).

Recently he has advised customers on how to use new social channels for recruitment, using an analytical approach to optimize spend and demonstrate ROI. Previous clients include Deutsche Bank, DBS, Siemens, JP Morgan, BASF, and Fujitsu - each of whom faced difficulty recruiting using other digital channels and experienced superior results on social media. 

Jeff holds a BA in English from University Of Illinois (Urbana-Champaign), a Master's in Computing from Manchester Metropolitan University (UK), and a Master's in Financial Engineering from Nanyang Technological University (Singapore).

Jeff is Econsultancy's trainer for Proving Digital ROI (8 Feb) and Advanced Mastering Analytics (5 Apr).

Dave Sanderson, Founder & CEO, Nugit

Dave Sanderson, Founder & CEO, Nugit

An Australian entrepreneur based in Singapore, Dave has over 13 years of digital experience.

He led search and insight teams at Maxus Asia Pacific and Datalicious, and has won various industry awards. Dave believes the combination of artificial intelligence, data science, scalable engineering and visual design can create enough value for marketers to break old habits and realise the gains of analytics at scale – faster, more frequent analysis of marketing data.

Chandra Kumar, Founder & CEO, WiselyWise

Chandra Kumar, Founder & CEO, WiselyWise

Chandra Kumar is the Founder & CEO of WiselyWise, a startup focused on creating a better digital future for organizations. He also consults on digital transformation with a specific focus on AI for Marketing as well as Content Marketing. He brings a unique expertise in digital transcending both marketing and technology domains. Previously he was the CTO at Dell EMC, Transformation Leader at IBM and Client Partner with Cognizant with expertise across mega deals to marketing making. He brings more than 21 years of experience across industries and has lived in the US and India regions.

Starting with Y2K, he moved onto establishing CRM and consulting practices which have delivered in excess of $25 M revenues and managed very large global teams. He has been a recipient of several awards for digital transformation initiatives and for sales performance. Notable global client engagements include consulting at New York Times, Nielsen Media Research, Autodesk, Pfizer and local engagements with DFS, Maybank and KBank.

He has been on panel discussions at C-Level Summits and also has been invited as a guest presenter at B Schools. He has taught a highly specialized CRM course at leading MBA programs in APAC. He has several certifications across management and technology disciplines.

Damien Cummings, Principal Consultant & Entrepreneur-in-Residence, APAC, Econsultancy and CEO, Peoplewave

Damien Cummings, Principal Consultant & Entrepreneur-in-Residence, APAC, Econsultancy and CEO, Peoplewave

Damien is a digital disrupter and change agent with over 20 years’ experience in marketing and digital transformation. He is highly awarded, being honoured with “Global Top 50 Digital Marketing Leaders 2016”, “Financial Services Marketer of the Year 2016”, “Digital Marketer of the Year 2016”, "Most Influential CMO 2015", "Marketing Professional of The Year 2012" and the "Brand Leadership Award 2011".

He recently joins Econsultancy APAC as the Entrepreneur-in-Residence and Principal Consultant and is looking to help organisations with their digital transformation road map.

Damien is currently CEO of Peoplewave a cloud-based HR software company on a mission to make work fair. Before entrepreneurship, he was Global Head of Digital Marketing at Standard Chartered Bank. Prior to this he was Chief Marketing Officer at Philips APAC. Damien has also worked at major global brands such as Samsung, Dell, Ogilvy & Mather, Citibank, Coca-Cola, NRMA and McKinsey & Company.

Damien’s blog, Digital Future, is available at: http://www.digitalfuture.asia, his Twitter account is: @DamienCummings and his LinkedIn profile is: http://www.linkedin.com/in/damiencummings.

Saher Sidhom, Founder & CEO, Hackmasters

Saher Sidhom, Founder & CEO, Hackmasters

Described by The Independent as a "business futurist" and one of the world's "best strategy minds" in Heather Le Fevre's Brain Surfing book. Saher set up the Masters group as a technology and design network with a simple principle: Speed is good.

This was born out of the need for companies, both large and start-ups, to be set up and built to match their speed of growth with the speed of the new technologies that will drive that growth in their immediate future.

Saher has decades of experience in emerging technology stratetgy and prior to HACKMASTERS was head of IP and new ventures for BBDO.

Ashley Galina Dudarenok, Founder & Managing Director, Alarice International Limited

Ashley Galina Dudarenok, Founder & Managing Director, Alarice International Limited

Ashley is a China marketing expert with twelve years of professional experience in the region. She lived in mainland China for over four years and has worked in Hong Kong for the past seven. Ashley is fluent in Mandarin, Russian, German and English. Her specialties involve marketing in China, Chinese social media, KOL promotions and creative campaigns.

In 2011 Ashley established Alarice International, a social media agency that offers creative marketing solutions for China. In 2013 she co-founded the Russian Business Club in Hong Kong and in 2015 started aJournal, a China-focused media project. In 2016, she and her team launched ChoZan, a membership platform for China-focused marketers. Then, in February 2017 Ashley started her dedicated business blog, AshelyTalks, on YouTube. She is now the world’s No.1 China marketing blogger with thousands of followers from around the world.

Ashley is a member of Alibaba’s Global Influencer Entourage and works with Tencent’s core founders on conquering Western social media.

In the past seven years, Ashley has worked with more than 100 brands and organizations from more than 30 countries, helping them enter the China market smoothly and efficiently.

Ashley often shares her knowledge and experience in a variety of magazines, including Forbes, CNBC, Huffington Post, SCMP, China Daily, Hong Kong Economic Times, Ming Pao, Jing Daily, Wen Wei Po, The Asian Entrepreneur, Jumpstart Magazine, HK01, Macau Business Daily and others.

Ashley is a frequent speaker at TEDx, China Marketing Summit, WeChat Conference, InvestHK, HKSTP, The Women’s Foundation, GSMA, General Assembly, Metta and others.

Vivek Kumar, Assistant Director-General, National Trades Union Congress (NTUC)

Vivek Kumar, Assistant Director-General, National Trades Union Congress (NTUC)

Vivek Kumar is Assistant Director-General of the National Trades Union Congress (NTUC). He is the Director of U Startup, U Associate, U Future Leaders & U PME. 

Under his leadership, his team grows the Labour Movement and builds relationships with 3-Generation NTUC members & networks, together with NTUC-affiliated unions and associations, NTUC Social Enterprises, NTUC U Associate professional guilds & professional groups such as startups & technopreneurs. 

Vivek is presently a board member of NTUC Link Pte Ltd, NTUC Club, & PME Hub Pte Ltd. He is also a Board Member of the InfoComm Media Development Authority (IMDA).

He is the honorary Chairman of the Asia-Pacific Advisory Board of Global Chief Marketing Officer (CMO) Council, a keynote speaker at regional conferences, and writes in selected business publications. 

Who should attend?

If you're a digital marketer or e-commerce strategist or business leader, this is the place to see what's on the horizon and what you need to do about it.

Venue


View map NTUC Auditorium

NTUC Auditorium

Telephone: 6213 8811

NTUC Centre
No. 1 Marina Boulevard, Level 7
Singapore
018989
Singapore

Google Maps

Cost details

Seats are limited, so request your attendance (with your work email) today to secure your seat.

This event is complimentary for senior marketers and business leaders. Priority will be given to Econsultancy's subscribers.

The events team will get in touch with you if your seat is confirmed.

If you like to check on your attendance request status, please email apac@econsultancy.com.

Inquiries

Any other questions, please email apac@econsultancy.com or call +65 66531911.

Event Details

Date
January 29 2018 (9:15am – 4:30pm)
Venue
NTUC Auditorium, Singapore, Singapore
Duration
1 day
Cost
Free

Sorry, bookings for this event are now closed.