Digital Transformation and the Convergence of Marketing and Sales

Digital Transformation and the Convergence of Marketing and Sales

Event Details

Date
July 6 2016 (8:30am – 12:00pm)
Venue
The Savoy, London, United Kingdom
Duration
About 4 hours
Cost
Free

Sorry, bookings for this event are now closed.

Overview

The separation of marketing and sales is often deeply ingrained in organisations, but this is changing rapidly with the explosion of communication channels and technologies blurring the lines between the functions. 

Join us for an exclusive senior leaders’ conference, focusing on the convergence of marketing and sales and its integration within wider digital transformation projects.  

On the agenda:

  • Find out how the path from audience to customer is changing due to the rich and varied communication channels and technologies available.
  • Understand how to create and deploy content to answer customer questions all the way through the marketing and sales funnel.
  • An overview on re-organising, retraining and re-incentivising a substantial part of the entire organisation without damaging the brand or missing revenue targets.
  • How to track suspects, prospects and customers in sufficient detail, across multiple channels to be able to decide on next best lead nurturing action.
  • The key role data and evidence-based decision-making plays in the convergence.

Benefit from:

  • Insight from those at the forefront of transformation.
  • Understand  how best-practice processes are being established inside some of the world's leading brands.  
  • Networking and discussions with your peers from two roundtable sessions.

Context 

Since digital transformation has become mainstream, the marketing function has been central to driving of organisational change. But the path from audience to customer is changing and sales departments need to appraise consumer needs and configure solutions which would have been purely marketing driven. 

Many organisations are currently experiencing this race between the marketing and sales teams to occupy the middle of the sales funnel, but few understand how best to manage the convergence. Their different business culture, different objectives, their own C-level leadership, as well as different reward and remuneration systems can create a recipe for conflict rather than cooperation.

Based on our own primary research and our key learnings from working with some of the world’s largest brands to transform their digital capabilities, we will share best practice processes which sales and marketing teams can implement to work in collaboration to drive significant commercial benefits.

Program

8:30 - Breakfast & networking

9:00 Introduction: Ashley Friedlein, Founder, Econsultancy

9:15 Session 1: Mike Baxter, Digital Transformation consultant

-       Drivers of Digital Transformation, customers path to purchase, the report, Econsultancy’s strategy development framework.

9:35  Session 2: Andrew Burton, brand side speaker from Roche Pharmaceuticals 

-       Key issues, business pressures, drivers and outstanding challenges within Roche in relation to the convergence of Sales and Marketing.

9:50 - Roundtable 1 

-       Marketing and Sales: the current situation in your organisation.

10:30 - Networking break 

10:50 – Session 3: Mark Patron, leading consultant

-       What does this mean in relation to Technology and Data

11:10 - Roundtable 2 

-       Convergence of Marketing & Sales - how could we do it? 

11:50 - Closing comments   

Who should attend?

This event is aimed at C-suite and senior level, client-side marketing and sales professionals. If you would like us to invite a senior colleague, please submit their details or call using the details provided.

Whether you’re going through transformation already and want to speak with others about their experiences, or have no idea where to begin, this event will be about sharing ideas, getting clarity and demystify how businesses continuously adapt as digital evolves.  

This event is invite only, please request your place today and we'll be in touch.

Venue


View map The Savoy

The Savoy

Lancaster Ballroom, Riverside Entrance
Strand
London
WC2R 0BP
United Kingdom

Google Maps

From Embankment station (Northern, Bakerloo, District and Circle lines), leave by the Villiers Street exit, walking straight and turning right into Victoria Embankment gardens, walking through and exiting onto Savoy Place. You will see the Savoy hotel (rear entrance) across the road. 

Cost details

This event is free but invitation only.

Inquiries

Please contact Alice Brown on 0207 970 4104

 or email alice.brown@econsultancy.com

Event Details

Date
July 6 2016 (8:30am – 12:00pm)
Venue
The Savoy, London, United Kingdom
Duration
About 4 hours
Cost
Free

Sorry, bookings for this event are now closed.