Digital Transformation: Developing a Customer Centric Culture Roundtable

Overview

Aimed at those leading transformation initiatives, our Digital Transformation roundtable series is designed to give you both insight into the trends and findings from our latest research, and the opportunity to discuss with your peers the issues you’re facing.

With the customer owning the relationship more than ever before, it is increasingly important to put the customer at the heart of your organisation. Being truly customer centric requires everybody within your organisation to live and breathe the same values. 

You are required to understand who your customers are, their needs, challenges, behaviours and how to react as they adapt.

But if you’re not already doing this, how do you manage the cultural shift?

This roundtable will explore key challenges in developing a customer centric culture and how to make it stick.

Agenda

We will discuss:

- understanding your customer

- using data to anticipate and respond to customer needs

- managing an “always on” approach

- customer centricity and organisation structure

- the need for a chief customer officer?

- managing customer centricity across people, process technology and culture

Program

15:30- 15:45 - Registration - Tea/Coffee & Cakes

15:45- 17:15 - Roundtable discussion, facilitated by Econsultancy (90 mins)

17:15 Networking Drinks 

Who should attend?

This is a brand-side only event aimed at those leading transformation within their organisation and is relevant for Directors or Heads of Marketing and Ecommerce - decision makers and influencers within their organisation. We ask that attendees have something to contribute to discussions as well as areas in which they'd like to learn to ensure conversation is beneficial to all. 

If you have a senior colleague who would like to attend please register their details here to request a place and we will be in touch.

Please note: If you have registered but can no longer make this session, please let us know as soon as possible as there are a very limited number of places available. 

Venue

Cost details

The Digital Transformation roundtable series is an invite only brand-side event that is free to attend. 

Inquiries

For further information, please contact the subscriptions team on 0207 970 4928 or email: subs.support@econsultancy.com (subject line 'Digital Transformation Roundtable Bookings')