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Event Details

Date
July 10 2014 (8:30am – 12:30pm)
Venue
Hyatt Grand Central, New York, United States
Duration
About 4 hours
Cost
Free

Sorry, bookings for this event are now closed.

Overview

Bringing together senior leaders for a morning of practical advice, ‘from the trenches’ stories and insight in the key issues that you're facing.

Whether you’re well under way with transforming your organization, or just starting the journey, come and meet you peers, discuss the issues that you’re facing and take away best practice advice from our experts. 

Transforming organizations to be customer centric is an ongoing challenge for those leading marketing and digital. Ensuring that you have the right people in the right teams is vital, along with the ability to engage with customers in a meaningful way.

This half day roundtable event will bring together 40 Digital Transformation leaders and will focus on two of the key elements of transformation: your team structures and skills, and strategic engagement with your customers.

Format on the day

Centring around two of the key elements of a customer centric organization, each session will include insight from Econsultancy at the forefront of transformation projects for multinamtionl brands, best practice advice from our experts and roundtable discussions with your peers. 

Session 1: Building cross-functional teams to support change 

With their deep understanding of the customer, marketers are in a unique position to break down organizational silos and lead a customer-centric digital transformation. This talk will look at ways in which businesses are reorganizing to enable collaboration and innovation to ultimately deliver better products, services and brand experiences to customers.    

Talk by Econsultancy

Roundtable session 1: a moderated roundtable discussion focusing on breaking down silos and the structures needed to deliver to customer expectations.

Session 2: Driving business growth

Effective propositions and efficient transactions are still necessary but no longer sufficient for driving growth in the modern multi-device, multi-channel world. Customers need to be engaged and, to do so, brands need to find ways of telling interesting stories that enrich and deepen the customer's bond which, in turn, drives more transactions with more customers more often.  

All of this needs a coherent content strategy and an organization focused on customer experience. This talk will discuss the different ways businesses can make the journey to joined up, engaging and profitable customer experiences.   

Talk by Econsultancy

Roundtable session 2: a moderated roundtable discussion on driving engagement and growth through.

Program

08:30 - 08:45 -  Registration 

08:45 - 09:00 - Welcome talk

09:00 - 09:20 - Session 1 presentation

09:20 - 10:20 - Roundtable 1 

10:20 - 10:40 - Break 

10:40 - 11:00  - Session 2 presentation

11:00 - 12:00 - Roundtable 2 

12:00 - 12:30 - Networking

Who should attend?

This event is aimed at senior level, strategic marketers and heads of function, as well as HR and L&D professionals with responsibility for digital teams. It is strictly one place per company

Whether you’re going through transformation already and want to speak with others about their experiences, or have no idea where to begin, this event will be about sharing ideas, getting clarity and demystify how businesses continuously adapt as digital evolves.  

This event is invite only, please request your place today and we'll be in touch.

Venue


Hyatt Grand Central

East 42nd Street, Grand Central Terminal, 109
New York, New York 10017
United States

Google Maps

Cost details

This event is free to attend for senior brand marketers, but invite only

Inquiries

Please contact Samuel Sorin at (212) 971-0630 or email samuel.sorin@econsultancy.com

Event Details

Date
July 10 2014 (8:30am – 12:30pm)
Venue
Hyatt Grand Central, New York, United States
Duration
About 4 hours
Cost
Free

Sorry, bookings for this event are now closed.