Digital Transformation in the B2B Sector

Digital Transformation in the B2B Sector

Event Details

Date
October 25 2017 (11:30am – 12:30pm SGT)
Venue
Online (APAC time zone)
Duration
About 1 hour

This event is run in partnership with Econsultancy WorkCast.

You will be taken to their website to complete your booking.

Book now

Overview

This webinar will highlight results from Econsultancy's upcoming report, Digital Transformation in the B2B Sector.

The live session will be hosted by Jeff Rajeck, Research Analyst, APAC at Econsultancy and co-hosted by Anol Bhattacharya, CEO at GetIT Comms and Antonia Edmunds, Watson Marketing Leader-Asia Pacific at IBM.

Webinar done in collaboration with:  

FAQ:

I'm not an Econsultancy subscriber, can I join?

Ans: You sure can. The sessions are complimentary for existing customers and new friends.

Will the session be recorded?

Ans: Yes! We record all of our webinars, and we'll send out a link to the recording the following week.

What if I register but can't make it?

Ans: It's all good. We'll send a follow-up with key takeaways and a link to the recording.

Can I ask questions?

Ans: Absolutely! This session is for you. Bring your questions and participate during Q&A.

Program

4:30pm (New Zealand) / 2:30pm (Australia-AEDT) / 11:30am (Singapore, Malaysia, Philippines & Hong Kong) / 10:30am (Thailand & Indonesia) / 9:00am (India)

Speakers' and panelists' profiles

Jeff Rajeck, Research Analyst APAC, Econsultancy

Jeff Rajeck, Research Analyst APAC, Econsultancy

Jeff Rajeck is currently a researcher, trainer and consultant for Econsultancy in APAC and posts frequently on the Econsultancy blog about social media marketing, analytics and statistics.

For the last 6 years, Jeff has been providing SEO, SEM, social and digital marketing analytics consulting in Singapore. His approach is to look at his customers' businesses from first principles and determine how best to reach and interact with their target audience using the available platforms and technology.

Recently he has advised customers on how to use new social channels for recruitment, using an analytical approach to optimize spend and demostrate ROI. Previous clients include Deutsche Bank, DBS, Siemens, JP Morgan, BASF, and Fujitsu - each of whom faced difficulty recruiting using other digital channels and experienced superior results on social media.

Anol Bhattacharya, CEO, GetIT Comms

Anol Bhattacharya, CEO, GetIT Comms

Anol Bhattacharya is the Chief Executive Officer & Director of GetIT Comms. Anol has over 14 years of experience in consulting hi-tech and telco clients (including Cisco Systems, StarHub, IBM, Hitachi GST, IDC Asia Pacific, HP, and Dimension Data) in the field of B2B marketing, demand generation, lead nurturing, social media strategy & implementation, interactive digital media for marketing initiatives, and user experience design.

He is a regular columnist on the topic of B2B marketing in various print and online newspapers, such as Business Times, Straits Times, Marketing Interactive, Asia One, MIS Asia, and CIO Asia, and is the editor-in-chief of B2Bento.com, a leading blog about news, views and reviews of the B2B marketing space and social media scene in Asia.

Anol has given keynote addresses, and been a panelist, at major marketing conferences across the region, including Canalys Singapore, SES (Hong Kong and Singapore), Click Asia Summit (Mumbai), AdTech (Singapore), SiTF Workshops, and BritCham Singapore Breakfast Briefings.

Anol is Econsultancy's trainer for Masterclass in Lead Generation (19 Oct).

Antonia Edmunds, Watson Marketing Leader-Asia Pacific, IBM

Antonia Edmunds, Watson Marketing Leader-Asia Pacific, IBM

Antonia has over 13 years' experience working in marketing software, and came to IBM through the acquisition of Silverpop which is now part of the Watson Marketing platform. 

At Silverpop, Antonia initially worked in the Client Services team, working with clients to plan, execute, deliver and report on digital marketing and marketing automation campaigns to drive retention and increase customer loyalty. Antonia then moved on to build and lead the Customer Success team at Silverpop, responsible for ensuring that clients were able to achieve their marketing goals through the successful use of the platform, in turn driving client satisfaction, renewal, and growth of the EMEA client base.

Following IBM’s acquisition of Silverpop, Antonia moved from London to Singapore in early 2014 in order to establish and grow the Watson Campaign Automation (formally IBM Marketing Cloud) go to market strategy in Asia Pacific.

As of January 2017, Antonia is now responsible for IBM’s Watson Marketing portfolio in AP. In this role, Antonia is excited to be working with IBM's existing - and future - clients to help them harness the power of bringing together insights, cognitive and marketing execution capabilities through the Watson Marketing solution; ensuring we are essential to our clients' digital transformations, helping our clients create amazing customer experiences, and ultimately driving growth for Watson Customer Engagement in AP.

Inquiries

If you have any questions, please contact apac@econsultancy.com / +65 6653 1911.

Event Details

Date
October 25 2017 (11:30am – 12:30pm SGT)
Venue
Online (APAC time zone)
Duration
About 1 hour

This event is run in partnership with Econsultancy WorkCast.

You will be taken to their website to complete your booking.

Book now