|Date||March 24 2010 (8:30am – 10:15am)|
|Venue||3 Albion Place, Leeds, United Kingdom|
|Duration||About 2 hours|
About the event
Our annual preview of what we think you should be thinking about in the year ahead. What’s hot and what’s just hot air. Two opinion leaders from the industry will give their view and then we’ll open up the discussion to the floor. Always a dynamic and interesting session it’s now a must do on the calendar for many digital marketers.
Session one – Vlad Ivanovic (Business Innovations Director) at Blue Barracuda
Simple steps to future-proof your brand in 2010 and beyond
Will Twitter start earning money? Will a smart device, gasp… “kill” the iPhone? Will my cereal box talk to my smart-device? Does it matter to my business if it does?
This presentation aims to look at how business requirements and digital trends can meet through practical implementation of a few guidelines. The presentation will aim to challenge the way you approach your communication strategy and stimulate you to think laterally about your brand’s presence in an ever-changing world.
The practical models and tools discussed aim to equip you to ensure your brand is steadily evolving through the various new options made available through new innovations and technologies.
Through this session we will discuss:
- Digital’s messed it all up
- Normalising behaviour
- Navigating through any channel
- Powerful tools and their application
Session two – Mirage Islam, Contributing Editor at Contagious, Director at Inclusive Futures and BIMA (British Interactive Media Association)
The Future in 4D: Brands, Communities, Content & Technology.
What is the future of truly integrated communications? Online communities, interactive content and the tools that inform them are becoming the lynchpins of successful advertising.
This session will explore how brands are engaging audiences and adapting to rapid technology developments. Developments and changes, that not only impact industry today but will determine how we engage our customers in 2010.
From this session you will:
- Gain valuable insight in technology developments and how brands are navigating digital media landscape
- Explore groundbreaking campaigns
- Develop broader understanding of digital marketing opportunities
See which brands are successfully navigating this challenging landscape, and experience the gamechanging technologies now defining the industry.
Speakers' and panelists' profiles
Vlad Ivanovic is Business Innovator at Blue Barracuda and has worked with blue-chip companies globally to develop their digital strategies, channel plans and implement them.
By challenging traditional organization thinking and practice, Vlad has helped B2B & B2C companies including Electrolux, GSK, Sara Lee and Getty Images create new competitive advantages in their verticals.
If you’re wondering where the accent comes from, Vlad was born and bred an Australian so be easy on him!
Mirage is Chair of the Education and Innovation Group at the British Interactive Media Association and has been actively involved with both the British Council as an advisor to the Creative Industries unit, D&AD and the IAB. Inspiring and nurturing future talent is his passion and is a Fellow of the RSA for his contribution to Marketing and Communications.
Mirage started his career in the Financial Services industry before moving into FMCG at Cadbury’s and then into the heady world of new media, joining breathe.com - UK’s fourth largest mobile internet portal - in 2000.
Headhunted by BSkyB, he became head of the first official Partnership Programme and then Future Media Lead with Executive sponsorship, responsible for the external media strategy to target Youth Culture and engage Future Talent.
Director of Inclusive Futures and Contributing Editor of Contagious Magazine, Mirage is now immersed in all things digital with advertisers and their brands, media owners, publishers and youth audiences - providing innovative and fresh approaches to targeting new and existing audiences.