This event is accompanied by the Digital Marketing: Organisational Structures and Resourcing Best Practice Guide 2011 report.
|Date||August 28 2012 (2:00pm – 5:30pm)|
|Venue||Hilton Sydney, Sydney, Australia|
|Duration||About 4 hours|
About the event
Marketing and digital teams have entered a new phase characterised not just by change, but continuous change (in structures, processes, roles and skills), creating an environment of uncertainty, but also opportunity.
This free private event is focused around the research and recommendations in the Econsultancy Digital Team Structures Report, covering organisational structures, the development of digital marketing skills within organisations and practical recommendations for how to best structure digital marketing teams within larger organisations.
Join other brand side heads of marketing, C suite digital marketing and HR heads in moderated roundtables format to discuss…
- How other Australian and global organisations are structuring their Digital Marketing capabilities to deal with competitive and rapidly changing markets, handling competing priorities, the challenge of balancing outsourcing with insourcing, specialism with generalism, and resourcing emerging channels
- The organisational challenge of (and existing best practice in) attracting and retaining the best digital talent
- What the future of digital marketing resourcing looks like, and how organisations are becoming more agile, beginning to work in more flexible ways with digital talent, and using digital skills, structures and tools as catalysts for innovation
- Find out first-hand how others are approaching team structures within organisations similar to yours
See the quick video commentary and brand strategies from the London event on the same issues and opportunities
14.00 – 14.30 - Registration, coffee and welcome
14.30 – 14.45 - Welcome and introduction by Jake Hird, Head of Research and Education, Econsultancy
14.45 - 15.15 - Summary and key findings of our Digital Team Structures Report
15.15 - 16.30 - Roundtable discussions
16.30 - 16.45 - Closing Remarks
17.00 onwards - Drinks and networking
Who should attend?
This event is useful for heads of marketing, senior digital marketing team leaders as well as their HR and line of business counterparts.
If you’d like us to invite one or two of your senior colleagues who can help you with these challenges, do get in touch with Charlie Salter - email@example.com or call (+61) 1300 768 977
The Hilton Sydney hotel is located right in the heart of the Sydney CBD on George Street, close to shopping, entertainment and corporate offices.
Just 30 minutes from Sydney International and Domestic airports and only 50m from Town Hall Station, Hilton Sydney is ideally located for business of leisure.
Free to attend but by invitation only. Places are strictly reserved for client side companies and brands.
If you have any queries, please contact firstname.lastname@example.org