Harnessing the Power of Social Media - London

Event Details

October 31 2007 (9:00am – 1:30am)
BSG House, London, United Kingdom
About 8 hours
$1,045.00 per attendee

Sorry, bookings for this event are now closed.


The rapid growth of social media and user generated content shows no sign of slowing down. Whilst experts and academics discuss terminology (is it ‘Social Media’, ‘My Media’ or ‘User Generated Content’?) Joe Public is embracing the most significant web development of the decade.

As organisations and brands start to test social media waters many are reaching a significant conclusion………. their marketing communications models need to adapt….and quickly.

Social media is not a marketing bandwagon or a golden chalice. “Marketers must understand that “markets are conversations but not all conversations are marketing opportunities” Brian Solis, Futureworks.

Those who play by the rules and enhance social media environments will be welcome participants. Brands and organisations and individuals who not do not understand the rules of social media engagement risk damaging their reputation or worse…..

So where do you start?

This half day course will guide you through the what, why and how of Social Media giving you practical tools and techniques to harness social media to benefit your business.

Our speakers have many years of combined social media expertise and will cover the following:

- Defining social media and its numerous elements including Blogs, Social Networks, Crowdsourcing, Social Tagging, UGC video, virtual worlds, WIKIs etc
- Understanding the social media environment and planning issues
- Developing a social media strategy
- Creating social network APIs
- Creating online social media ecosystems
- Brand case studies showing strategic use of social media
- Measuring social media campaigns
- Commercially relevant social media trends
- Emerging important social media trends

9.30 – 9.40 Opening address: Michelle Goodall, E-consultancy

9.40 – 10.30 Ged Carroll, Waggener Edstrom

Who are you, where are you and why should you start?

- Sun Tzu and the art of conversation
- What is social networking and UGC?
- The trends disrupting media interaction and its impact on marketing and its effect on other media and media consumption (radio, TV, traditional online media)
- What are social media users saying about your brand or organisation
- Who are the social media networkers? Teens, students, twenty-somethings and marketers?
- Considerations for developing a corporate or brand social media strategy

10.30 – 11.00 Ros Lawler, Random House Publishing

Social media case studies – measuring the success of brand social media campaigns

- How Random House Publishers have developed an integrated social media marketing strategy
- Examples of successful social media campaigns

11.00 – 11.15 Tea/Coffee

11.15 – 12.15 Will McInness, Nixon McInness

Creating online ecosystems - how to lead the jungle and “extinct” your competition

- APIs
- Partners
- Mash-Ups
- Open approach
- Facebook
- Salesforce

12.15 – 1.00 Ian Jindal, Editor-in-Chief of InternetRetailing magazine, eCommerce consultant and ex-Group eCommerce Director for Littlewoods Shop Direct.

Emerging trends in social media

From Web2.0 and UGC via Mashups to Facebook, digital marketers are not deprived of regular buffetings by the newest of new things. Ian will look over the aspects of social media that are of persistent, commercial relevance, drawing out of the current trends and emerging ideas a set of core themes of importance to digital marketers.

1.00pm Buffet lunch and networking


View map BSG House

BSG House

226-236 City Road
United Kingdom

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Naveed Akram, training@e-consultancy.com, 0207 681 4073

Event Details

October 31 2007 (9:00am – 1:30am)
BSG House, London, United Kingdom
About 8 hours
$1,045.00 per attendee

Sorry, bookings for this event are now closed.