|Date||April 29 2010 (8:30am – 10:15am)|
|Venue||BSG House, London, United Kingdom|
|Duration||About 2 hours|
About the event
“The Appstore - This Changes everything”. When Apple ran this ad a couple of years ago it seemed like hype. 3 billion downloads later it seems they may have been on to something.
But whilst people love downloading them are they a good thing or a bad thing as marketing tools? Some brand apps have been very successful but have other businesses missed out by making an app their only mobile play?
This briefing looks at how businesses are using apps – good and bad – and covers what part they play in a smart mobile strategy. Attendees will get a sense of what’s really important and should be better prepared to develop a mobile strategy.
The session will cover:
- The latest stats
- Apps vs browser - is the real question cached vs cloud?
- Apps for everyone - how apps extend beyond Apple
- Some great examples – and some who could do better
- Getting your app noticed - and not lost with the thousands of others
- Innovation in Apps (in app subscriptions, augmented reality, one click purchasing etc)
Speakers' and panelists' profiles
Simon has worked in digital since 1995. He was one of three partners who launched what became Modem Media in Europe – growing a business from 6 people in one room in Soho to 250 people in London, Paris and Munich.
He then joined DLKW in 1999 at the time of their management buyout and built DLKW Dialogue into one of Londons most respected digital agencies before launching Big Picture in 2005 which focused on emerging media such as mobile, social networks and newTV.
He joined MindShare in November 2006 as Global Chief Digital Strategy Officer - focused on ensuring that key clients receive the best digital thinking - and doing. He left Mindshare in the summer to work on the addictive launch.