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Event Details

Date
March 11 2014 (1:00pm – 2:00pm EDT)
Venue
Online (EST)
Duration
About 1 hour
Cost
Free

Sorry, bookings for this event are now closed.

Overview

Local Search Optimization has become increasingly influential in broadening your digital footprint. In order for retail stores to drive more foot traffic into their brick and mortar locations, and more traffic to their websites, local search is crucial for (a) gaining visibility online, (b) competing for valuable real estate in search results, and (c) converting non-customers into brand-loyal shoppers.

During this webcast, broadcast live from the South by Southwest® (SXSW) interactive marketing conference, our panel of digital marketing experts will discuss three key points that address local search optimization in the retail industry:

Mobile Customer Coverage: Many shoppers use smart phones before, during, and after shopping. They compare prices, look for coupons, and – most importantly for local search marketing – look up the nearest retail store in the area. Mobile optimization has become very influential in the past several years, but local search is without a doubt the most important aspect of mobile marketing for retail. It is critical for businesses to make sure all of their locations are owner verified, accurate, and optimized on popular mapping applications like Google Maps, Apple Maps,Bing, MapQuest, and Yelp in order to attract these valuable customers.

Integration of Local Search & Other Tactics: Local search marketing does not exist in a vacuum. Aligning local search tactics and optimization with your paid search engagements, on-site organic optimization, and social marketing strategy is key to gaining visibility for each of your retail locations. Individual stores can post content on Google+ Local and Facebook Places, and leverage similar content themes both on-site and off-site to optimize local search. In addition, paid search through Google AdWords Express expands your location's visibility even more.

Owning More Real Estate in SERPs: Local search optimization goes beyond Google Maps. Yelp, Yahoo Local, Yellow Pages, and Superpages make up a growing portion of Google's first page results. Owner verifying and enhancing these listings are crucial for owning more valuable real estate in Google's search results.

Program

Tina Hodson – Director, Digital Marketing, Conn's Homeplus

Tina Hodson directs the strategy and execution for digital products and marketing activities for Conn’s HomePlus, based in Houston, Texas.  Prior to joining the Conn’s team as a consultant, Tina was a digital marketing strategist for GDD Interactive serving clients such as Pappas Restaurants, RadioShack, and PepBoys.   From 2001 to 2011, Tina worked in product and product marketing for a variety of digital pure plays, including Match.comduring its rise to becoming the defacto answer for online dating in the early 2000s.  She began her career in marketing and telecommunications, working for such ventures such as Verizon Wireless, Excel Communications and CSI Wireless (acquired by MCI).   Tina is a Texas native and beach volleyball enthusiast.

Mike Corak – EVP, Strategy, Ethology 

Mike Corak is the Executive Vice President of Strategy at ethology, leading the strategic planning and agency services teams.

An agency veteran, Corak has developed and implemented winning digital and integrated strategies for hundreds of companies over his 12-year career, including Coca-Cola, ConAgra Foods, ConocoPhillips, FedEx, Fujitsu, Nike, Office Depot, and Walt Disney. Prior to ethology, Corak led the interactive services, strategy and client management teams at Off Madison Ave, serving a range of industries and organizations, including many Fortune 500 enterprises.

Previously, he served as a senior strategic planner at iCrossing, working with most of the agency's largest clients. Corak's results-oriented work has been recognized by his peers. His awards include "Email Campaign of the Year" from the EEC (Email Experience Council), part of the Direct Marketing Association (DMA), and "Best Consumer Products Website of the Year" by the American Business Association for his work with Nike.

Corak serves on the board of SEMPO (Search Engine Marketing Professional Organization), helping drive the search industry’s trade group initiatives in research and best practices education.

 

David S. Tradewell - Econsultancy 

David is the Vice President of Client Development for Econsultancy where he helps companies to build internal capability for digital business.

He has been an advertising, marketing and media professional since the early 1990’s and has more than 17 years experience in digital. He founded the first online advertising team for the Times Supplements Group at News International before joining the original global search engine, AltaVista in 1999.

He was part of the founding team of Europe’s leading search and social media specialists, Spannerworks and stayed with the firm after its sale to iCrossing. During his tenure the company became the largest independent digital marketing firm in the world, before being sold to Hearst Media in 2010. David has worked with dozens of global brands and Fortune 500 business such as Coca-Cola, Bank of America, Toyota, eBay, Dell, Pfizer and Unilever.

Cost details

FREE to attend

Inquiries

Any enquires about registering or for more detaila about the webcast content please email samuel.sorin@econsultancy.com or call +1.212.971.0630

Event Details

Date
March 11 2014 (1:00pm – 2:00pm EDT)
Venue
Online (EST)
Duration
About 1 hour
Cost
Free

Sorry, bookings for this event are now closed.