Masterclass Series: Video

Event Details

Date
May 19 2015 (9:00am – 4:50pm)
Venue
etc.venues St Paul's | 200 Aldersgate, London, United Kingdom
Duration
1 day
Cost
$840.00 per attendee

Sorry, bookings for this event are now closed.

Overview

Delivering video: fast forward your video content strategy

Online video strategy is now an integral part of the marketing mix plan as it is increasingly becoming the format of choice for consumers to absorb content marketing and according to Cisco, 69% of all consumer internet traffic will be video by 2017.

Based on the scenario, marketers are challenged to adapt to a new demand to understand the opportunities, to allocate budget, resources and to learn the best practises and strategies for an efficient content delivery and ROI measurement.

Marketing Week and Econsultancy know how important this subject is and have joined forces to bring a new one-day Masterclass that will help marketers to look at the future developments as well as the technologies used for it.

Did you know?

  • Nielsen claims 64% of marketers expect video to dominate their strategies in the near future.
  • Video encourages engagement: consumers are more likely to share (39%), comment (36%) and ‘like’ (56%) an online video than they are a text article.
  • Consumers are 27.4 times more likely to click-through online video ads than standard banners and almost 12 times more than rich media ads.

Join us 

  • To keep up to speed with the latest developments in video: trends and technology.
  • The future of video marketing, how to use it effectively and technologies required.
  • What are the latest trends in content and design and how it differs from TV ads.
  • To understand how to use video marketing effectively, producing appropriate and sharable content for different devices and incorporate SEO.
  • What technology is required for end to end production, what are the stages involved.
  • How to measure ROI, what are the real KPIs and how to monetise from it.

Program

 
09.00

Chair opening remarks

09.15

Keynote Address – Establishing the fundamentals of video marketing

  • Exploring the definitions of video marketing and advertising  
  • Understanding the increasing importance of video in marketing
  • What are the benefits, what are the potential pitfalls?
09.45

Video’s position within the marketing mix

  • Exploring the opportunities to use video to enhance your brand marketing
  • Integrating video into your wider marketing strategy
  • Allocating marketing resources to achieve optimum returns

Mark Brayton, Director of Interactive Marketing, Barclays

10.15

Under the hood: Programatic Video 101

  • What is programmatic video?
  • What constitutes programmatic video best practices?
  • Exploring opportunities to take advantage of and pitfalls to avoid with programmatic video

Senior representative, BrightRoll

10.30

Morning coffee and networking

11.00

Measuring success – How do you know if it’s actually working?

  • Understanding the challenges around assessing ROI of video
  • Identifying your Key Performance Indicators - Are they fit for purpose?
  • Exploring the potential for attribution modelling

James Woolard, Brand Director, North Europe, Reebok

11.30

Creating truly engaging content

  • Choosing the right content to achieve your aims
  • Tailoring your content for different audiences
  • Exploring innovation in content to encourage audience engagement
  • Realising the potential of user generated content

Kate Dale, Head of Brand and Digital Strategy, Sport England

12.00

Under the hood

This is an opportunity to get to grips with the latest trends and technology in video. The expertise on show will allow you to gain valuable insight into developing and future trends, experience live demonstrations of the technology which drives video and have your burning questions answered by industry experts.

DRP

12.15

Under the hood 

This is an opportunity to get to grips with the latest trends and technology in video. The expertise on show will allow you to gain valuable insight into developing and future trends, experience live demonstrations of the technology which drives video and have your burning questions answered by industry experts.

Martyn Bentley, Regional Vice Preseident, Chango

12.30 Lunch
13.30

Enhancing commerce with video content

  •  Exploring opportunities to utilise video to build a brand
  •  Supporting in-store offerings with video content
  •  Using video as a means to bridge the divide between the Digital and the Physical

Hazel Kay, Head of Marketing, Selfridges & Co

14.00

In-house vs outsourcing

  • Utilising DIY video marketing – what’s possible?
  • Things to consider for in-house video marketing
  • Asking the right questions when outsourcing
  • What is the role of the agency?

Abigail Blackburn, Head of Content, TUI Group

14.30

Under the hood: The Advent of Realtime Branded Video 

  • Exploring opportunities to enhance your marketing strategy with realtime content.
  • Applying TV Formats and a ‘newsroom’ approach to marketing
  • Integrating social media into your campaign

Simon Baker, Head of Branded Conten, ITN Productions

14.45

Under the hood

This is an opportunity to get to grips with the latest trends and technology in video. The expertise on show will allow you to gain valuable insight into developing and future trends, experience live demonstrations of the technology which drives video and have your burning questions answered by industry experts.
15.00 Afternoon coffee and networking
15.30

Under the hood

This is an opportunity to get to grips with the latest trends and technology in video. The expertise on show will allow you to gain valuable insight into developing and future trends, experience live demonstrations of the technology which drives video and have your burning questions answered by industry experts.
15.45

Thinking like a publisher

  • Putting content at the heart of your video strategy
  • Tailoring content for different channels and purposes
  • Building editorial skills in your marketing team

Ian Cafferky, Head of Marcomms at Telefónica UK

16.15

Looking to the future

  •  What developments can we can expect within video marketing within the next 6 months, 12 months and beyond?
  •  A spotlight on the US – What can we learn from across the pond?
  •  Tailoring your approach for international audiences

Lauren Darby, Marketing Director, Experian & Jon Salmon, Head of Video, Seven

16.45

Closing Remarks

16.50 

Conference close and networking drinks

 

Venue


etc.venues St Paul's | 200 Aldersgate

200 Aldersgate, St Paul's London
London
EC1A 4HD
United Kingdom

Google Maps

Cost details

Standard delegate place is £495 + 20% VAT

For group bookings (more than 3 places) please call Candice Baptiste on +44 (0)20 7970 4734

Inquiries

For group bookings (more than 3 places) please call Candice Baptiste on +44 (0)20 7970 4734

Event Details

Date
May 19 2015 (9:00am – 4:50pm)
Venue
etc.venues St Paul's | 200 Aldersgate, London, United Kingdom
Duration
1 day
Cost
$840.00 per attendee

Sorry, bookings for this event are now closed.