|Date||March 19 2009 (8:30am – 10:15am)|
|Venue||BSG House, London, United Kingdom|
|Duration||About 2 hours|
About the event
First devised by the Italian economist Vilfredo Pareto in 1909, the 80:20 rule has been used to analyse and improve businesses ever since. The simple insight provided by the 80:20 rule is that a few factors have a disproportionately large influence on business success. Most revenue comes from a few customers, most new visitors arrive from a few marketing initiatives, most interest is focused on a few pieces of content. In essence, 80% of the value you can add to your business comes from managing 20% of the factors under your control - the challenge is to find out which factors have most impact on your business.
This quick-fire workshop will explore 8 different ways that the 80:20 rule can be applied to make both immediate and medium-term improvements to digital businesses. Ranging across the acquisition, conversion and retention phases of the business cycle, it will help you discover what to focus on first; which are the most important things to improve; how to make most bangs for your buck?
- New customers
- Retained customers
- Email address management
- Search keywords
- Search engine optimisation
- Landing pages
- Content / products
- Conversion leakage
Led jointly by Dr Mike Baxter and Robert Colquhoun, their combined experience encompasses over 20 years of digital business management and consultancy.
About the workshop leaders:
Originally trained in psychology, Mike moved into product design and then, in the mid 1990s, migrated over to web design. Since 2001 he has run his own consultancy practice, Sales Logiq, helping a wide range of companies from Argos and Littlewoods to KLM and Google to better understand the online customer experience and to drive up online revenues. He is the author of the highly acclaimed Online Retail reports published by Econsultancy (2004, 2006 and 2007).
Robert built his own software-to-entertainment multi brand, multi-channel business into a £20m a year enterprise before selling it in 2007. He formed Direct Consult in 2008 specialising in multi channel customer acquisition and retention strategies and marketing, offshore fulfilment, and business organisation, metrics and planning. (www.directconsult.co.uk)
Who is coming?
- Director, Tincan Limited
- Director, Email Ladder
- head ebusiness, Thomas Telford
- Managing Director, Cranmore Digital Consulting Ltd
- Managing Director, Cogapp
- Web Manager, Compassion in World Farming
- Managing Director, Box UK
- Marketing Executive, Box UK
- Director, Touchnote
- Owner, Roger Stone Consultancy Limited
- Online Acquisition Manager, Lipsy
- Online Retention Manager, Lipsy
- Managing Director, Propellernet
- eCommerce Strategy Manager, Electrocomponents plc