Media Budgets Index (APAC time zone)

Media Budgets Index (APAC time zone)

Event Details

Date
August 18 2016 (11:30am – 12:30pm SGT)
Venue
Online (APAC time zone)
Duration
About 1 hour

Sorry, bookings for this event are now closed.

Overview

This webinar will highlight results from Econsultancy's Media Budgets Index report, produced in association with full-service analytics agency and technology firm, Datalicious. The report compares and contrasts the relationship between where marketers are spending their money and where consumers are spending their time across US, EMEA, Asia and Australia/New Zealand.

Hosted by Jeff Rajeck, Research Analyst APAC at Econsultancy and Christian Bartens, CEO and Founder at Datalicious, the webinar will cover the following key points:

  • Country comparison index - how are marketers matching media spend to where customers spend their across regions?
  • State of the nations, profiling Singapore, India, US, Australia and New Zealand as well as the UK.
  • Organisations' approach to allocating digital media spend and where budgets are currently being allocated.
  • Responsibility for allocating and approving spend across the media mix and roadblocks to increasing digital spend
  • Are marketers' attitudes towards media matching up to reality - where do marketers believe customers are spending their time?
  • Measuring effectiveness - strategies used by marketers to maximise their media spend and confidence in organisation's capabilities.

Program

3:30pm (New Zealand) / 1:30pm (Australia) / 11:30am (Singapore, Malaysia, Philippines & Hong Kong) / 10:30am (Thailand & Indonesia) / 9:00am (India)

Speakers' and panelists' profiles

Host: Jeff Rajeck, Research Analyst APAC, Econsultancy

Host: Jeff Rajeck, Research Analyst APAC, Econsultancy

Jeff Rajeck is currently a researcher, trainer and consultant for Econsultancy in APAC and posts frequently on the Econsultancy blog about social media marketing, analytics and statistics.

For the last 5 years, Jeff has been providing SEO, SEM, social and digital marketing analytics consulting in Singapore. His approach is to look at his customers' businesses from first principles and determine how best to reach and interact with their target audience using the available platforms and technology.

Recently he has advised customers on how to use new social channels for recruitment, using an analytical approach to optimize spend and demostrate ROI. Previous clients include Deutsche Bank, DBS, Siemens, JP Morgan, BASF, and Fujitsu - each of whom faced difficulty recruiting using other digital channels and experienced superior results on social media.

Co-host: Christian Bartens, CEO & Founder, Datalicious

Co-host: Christian Bartens, CEO & Founder, Datalicious

Christian's professional passion is data and how it can be used to shape effective marketing strategies.

After having worked in digital marketing in Australia and overseas for many years, Christian established Datalicious, a new breed of performance agency that strives to make data accessible to non-analysts and to provide actionable insights to marketers.

He also works with industry bodies such as ADMA, iAB and AIMIA to define industry best practice standards.

Inquiries

If you have any questions, please contact apac@econsultancy.com / +65 6653 1911.

Event Details

Date
August 18 2016 (11:30am – 12:30pm SGT)
Venue
Online (APAC time zone)
Duration
About 1 hour

Sorry, bookings for this event are now closed.