Media Budgets Index

Media Budgets Index

Event Details

Date
August 16 2016 (10:30am – 11:30am BST)
Venue
Online
Duration
About 1 hour

Sorry, bookings for this event are now closed.

Overview

This webinar will highlight results from Econsultancy’s Media Budgets Index report, produced in association with full-service analytics agency and technology firm, Datalicious. The report compares and contrasts the relationship between where marketers are spending their money and where consumers are spending their time across US, EMEA, Asia and Australia/New Zealand. 

Hosted by Jim Clark, Research Director at Econsultancy and Christian Bartens, CEO and Founder of Datalicious, the webinar will cover the following key points:

  • Country comparison index – how are marketers matching media spend to where customers spend their time across regions?
  • State of the nations, profiling Singapore, India, US, Australia and New Zealand as well as the UK.
  • Organisations' approach to allocating digital media spend and where budgets are currently being allocated.
  • Responsibility for allocating and approving spend across the media mix and roadblocks to increasing digital spend.
  • Are marketers' attitudes towards media matching up to reality – where do marketers believe customers are spending their time?
  • Measuring effectiveness – strategies used by marketers to maximise their media spend and confidence in organisation’s capabilities.

Program

10:30am BST/London time

Speakers' and panelists' profiles

Host: Jim Clark, Research Director, Econsultancy

Host: Jim Clark, Research Director, Econsultancy

With over 10 years experience in both the advertising industry and market research sectors, Jim helps a broad range of organizations develop their marketing strategies.

In addition to presenting at client events and conferences, he is a frequent contributor to Econsultancy's industry-leading research briefings and best practice guides.

Co-host: Christian Bartens, CEO & Founder, Datalicious

Co-host: Christian Bartens, CEO & Founder, Datalicious

Christian's professional passion is data and how it can be used to shape effective marketing strategies.

After having worked in digital marketing in Australia and overseas for many years, Christian established Datalicious, a new breed of performance agency that strives to make data accessible to non-analysts and to provide actionable insights to marketers.

He also works with industry bodies such as ADMA, iAB and AIMIA to define industry best practice standards.

Cost details

Free event 

Inquiries

If you have any questions or would like further details please contact us on subs.support@econsultancy.com

Event Details

Date
August 16 2016 (10:30am – 11:30am BST)
Venue
Online
Duration
About 1 hour

Sorry, bookings for this event are now closed.