Multichannel Marketing: Trends, Data and Best Practice

Multichannel Marketing: Trends, Data and Best Practice

Event Details

Date
October 22 2015 (2:00pm – 2:40pm BST)
Venue
Online
Duration
40 minutes

This exclusive event is for subscribers only.

You need to subscribe to Econsultancy to be able to book a place on this event, plus many other benefits.

Subscribe now


Already a subscriber? Log in to book your place.

Overview

Exclusive to our Enterprise and Small Business subscribers, Econsultancy's Trends Webinar for October 2015 looks at the latest trends, data and best practice within Multichannel Marketing. This insight comes from Econsultancy's own research along with collated third-party data and statistics.

Half of offline sales are now influenced by online. In order to successfully engage with consumers brands face challenges obtaining a single customer view. In this session Jim Clark, Senior Analyst at Econsultancy will discuss how marketers are successfully bridging online-offline channels and differentiating customer experience through omnichannel personalisation.  

Key points that this session will cover: 

  • Increased ownership of connected devices per person
  • Challenges tracking across devices
  • Influence of online on offline sales
  • What’s the “ultimate” customer experience?
  • Real-time marketing communication
  • New approaches to geo-targeting using Google’s “Eddystone”
  • The customer ID challenge
  • Offline/online marketing strategies (including e-receipts)
  • Emerging tech such as dynamically targeted displays

Program

2:00pm BST / 9am EST (30 minute live webinar, followed by Q&A session with our in-house research analysts)

Who should attend?

Small Business and Enterprise subscribers

Cost details

Free to all Small Business and Enterprise subscribers

Inquiries

Please contact subs.support@econsultancy.com for further details

Event Details

Date
October 22 2015 (2:00pm – 2:40pm BST)
Venue
Online
Duration
40 minutes

This exclusive event is for subscribers only.

You need to subscribe to Econsultancy to be able to book a place on this event, plus many other benefits.

Subscribe now


Already a subscriber? Log in to book your place.