Omnichannel Roundtable

Event Details

Date
September 27 2018 (2:30pm – 4:00pm)
Venue
Etc Venues - Liverpool Street, London, United Kingdom
Duration
About 2 hours
Cost
Free

This exclusive event is for enterprise subscribers only.

You need to become an enterprise Econsultancy subscriber to be able to book a place on this event, plus many other benefits.

contact us


Already an enterprise Econsultancy subscriber? Log in to book your place.

Overview

It’s almost impossible to do modern marketing without using more than one communications channel - so the tautology “multichannel marketing” might have had its day.  But when marketers look at the challenges they face planning, building, tracking, and attributing customer experiences across so many different channels, it can suddenly seem very relevant.

Participants are invited to discuss:

  • The components of omnichannel
  • Emerging patterns of platforms and audience need states
  • Balancing customer experience with conversion optimisations
  • Where customer service sits
  • The latest applications of artificial intelligence for micro-targeting
  • Comparing return on ad spend across channels
  • Tracking customer interaction throughout the journey

Program

Held at Etc Venues, Bishopsgate Court, Liverpool Street, timings for this session are: 

14:15 - 14:30 Registration, Tea/Coffee & Cakes/Snacks 

14:30 - 16:00 Roundtable discussion (90 mins) facilitated by Econsultancy

Who should attend?

Exclusively available for Econsultancy Enterprise subscribers, these Roundtable sessions are best suited to those in senior positions. We ask that attendees have something to contribute to discussions as well as areas in which they'd like to learn to ensure conversation is beneficial to all. 

We aim to ensure a healthy balance between brand and supply-side participation with subject experts in attendance to deliver an open, productive and rounded conversation for all. Attendance is limited to one participant per organisation. There are strictly no sponsors or journalists present. All roundtables are facilitated by Econsultancy.

To find out more, please call the subscriptions team on 0207 970 4322 or email us on roundtables@econsultancy.com

Venue


Etc Venues - Liverpool Street

Telephone: 020 7763 6805

Bishopsgate Court
4-12 Norton Folgate
London
E1 6DQ
United Kingdom

Google Maps

By Underground - Liverpool Street Station (Central, Circle, Hammersmith & City, Metropolitan lines).

For exits from all underground lines, follow signs for Liverpool Street mainline station. Once on the main concourse of the mainline station, head for Way Out 1 (Bishopsgate West), located next to Platform 14. Take the escalator or stairs up to street level and as you leave the station, turn left onto Bishopsgate and cross the road. After 500 yards as the road becomes “Norton Folgate”, you will cross a small road called Spital Square. Bishopsgate Court is the 2nd building on your right (the red brick building opposite the tall glass building). etc.venues Liverpool Street is on the 3rd floor. 

Cost details

Roundtables are free to attend for Econsultancy Enterprise Subscribers.

If you have registered but can no longer make this session, please let us know as soon as possible as places are limited and we will be providing catering for each delegate.

Inquiries

For further information, please contact the Subscriptions team on 0207 970 4322 or by emailing roundtables@econsultancy.com (subject line 'Roundtable Bookings')

Event Details

Date
September 27 2018 (2:30pm – 4:00pm)
Venue
Etc Venues - Liverpool Street, London, United Kingdom
Duration
About 2 hours
Cost
Free

This exclusive event is for enterprise subscribers only.

You need to become an enterprise Econsultancy subscriber to be able to book a place on this event, plus many other benefits.

contact us


Already an enterprise Econsultancy subscriber? Log in to book your place.