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Online Video Strategy Roundtable
Event Details
- Date
- 4th April 2017 (10:00am – 11:30am)
- Venue
- Etc Venues, Tenter House, London, United Kingdom
- Duration
- About 2 hours
- Cost
- Free
This exclusive event is for enterprise subscribers only.
You need to become an enterprise Econsultancy subscriber to be able to book a place on this event, plus many other benefits.
Already an enterprise Econsultancy subscriber? Log in to book your place.
Overview
It’s impossible to ignore the extraordinary growth in online video. Almost a third of smartphone users watch at least one online video per day, and video is predicted to account for three-quarters of web traffic this year. But while marketers are well aware of the power of video, it’s not always easy to integrate it into your content strategy.
This roundtable discussion will allow attendees to share their experiences using online video, including their main challenges, opportunities and successes.
Talking points will largely be decided by attendees on the day, but could include:
- Getting your video strategy off the ground. What resources do you need?
- How to make online video a business-as-usual marketing activity rather than a novelty.
- How video can impact each stage of the customer journey.
- Different formats and distributions channels.
- Tools, analytics and KPIs.
Program
Held at Etc Venues, Tenter House, Moorgate, timings for this session are:
09:30 - 10:00 Registration, Tea/Coffee & Breakfast Pastries & Networking
10:00 - 11:30 Roundtable discussion (90 mins) facilitated by Econsultancy
Who should attend?
These Roundtable sessions are best suited to those in senior positions with working experience of Video. We ask that attendees have something to contribute to discussions as well as areas in which they'd like to learn to ensure conversation is beneficial to all.
We aim to ensure a healthy balance between brand and supply-side participation with subject experts in attendance to deliver an open, productive and rounded conversation for all. Attendance is limited to one participant per organisation. There are strictly no sponsors or journalists present. All roundtables are facilitated by Econsultancy.
Roundtables are exclusive to Econsultancy Enterprise subscribers. To find out more, please call the subscriptions team on 0207 970 4928 or email us on subs.support@econsultancy.com
Venue
View map Etc Venues, Tenter House
Etc Venues, Tenter House
Telephone: 020 3735 9905
8th Floor Tenter House
45 Moorfields
London
EC2Y 9AE
United Kingdom
By Underground - Moorgate Station (Northern, Metropolitan, Circle, Hammersmith and City Lines).
Moorgate has 4 exits and you need to head towards the 2 exits either side of Moorfields Road (these exits are towards the Metropolitan line gates). As you come out onto Moorfields Road you will see a Holland and Barrett store adjacent to the tube station – Tenter House is the next building a few yards further up on the same side of the road, just before the Red Cross building.
Cost details
Roundtables are free to attend for Econsultancy Enterprise Subscribers.
If you have registered but can no longer make this session, please let us know as soon as possible as places are limited and we will be providing catering for each delegate.
Inquiries
For further information, please contact the Subscriptions team on 0207 970 4928 or by emailing subs.support@econsultancy.com (subject line 'Roundtable Enquiry)
Event Details
- Date
- 4th April 2017 (10:00am – 11:30am)
- Venue
- Etc Venues, Tenter House, London, United Kingdom
- Duration
- About 2 hours
- Cost
- Free
This exclusive event is for enterprise subscribers only.
You need to become an enterprise Econsultancy subscriber to be able to book a place on this event, plus many other benefits.
Already an enterprise Econsultancy subscriber? Log in to book your place.
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