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Event Details

Date
April 28 2005 (4:00pm – 6:00pm)
Venue
Ludgate House, London, United Kingdom
Duration
About 2 hours
Cost
Included <span class="additional_price_info">with Enterprise subscription</span>

Sorry, bookings for this event are now closed.

Overview

Overview:
Circa. 12 attendees, no journalists, no audience, no sponsors, chaired and facilitated by E-consultancy.

Attendees: Alliance & Leicester, Argos, Lovefilm.com, Carphone Warehouse, Hostelmania.com, TopTable, Google, Overture, Weboptimiser, ModemMedia, Unique-digital, Latitude, DoubleClick, Spannerworks.

Agenda:
- Is click fraud really a problem? How can you spot it and what should you do about it?
- How should you protect your brand from others bidding on it? (What actions, policies, safeguards can you put in place etc)
- What impact will localisation of Search engines have on paid search? Cost, Reach etc?
- How does PPC relate to SEO and what are the longer term trends? How can you ensure that you are spending effectively?
- Questions from attendees

Objectives:
To share knowledge, experiences, best practice and to network.

Timings:
20 mins Arrive, Coffee and Registration
80 mins E-consultancy facilitates debate around key issues and trends
20 mins Follow up conversations / networking / close

Venue


View map Ludgate House

Ludgate House

245 Blackfriars Road
London
SE1 9UL
United Kingdom

Google Maps

Inquiries

+44 (0)20 7071 8612, peter @ e-consultancy.com (subject line 'Roundtable bookings')

Event Details

Date
April 28 2005 (4:00pm – 6:00pm)
Venue
Ludgate House, London, United Kingdom
Duration
About 2 hours
Cost
Included <span class="additional_price_info">with Enterprise subscription</span>

Sorry, bookings for this event are now closed.