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Personalisation and Targeting Roundtable
Event Details
- Date
- March 31 2005 (1:00pm – 3:00pm)
- Venue
- Ludgate House, London, United Kingdom
- Duration
- About 2 hours
- Cost
- Included <span class="additional_price_info">with Enterprise subscription</span>
Sorry, bookings for this event are now closed.
Overview
Overview:
Circa. 12 attendees, no journalists, no audience, no sponsors, chaired and facilitated by E-consultancy.
Attendees:
O2, TUI, MBNA, Shop Direct Group, BT, Opodo, LloydsTSBi, e-Dialog, Royal Mail, Argos, NOP, Net-A-Porter, Touch Clarity, ATG, 24/7 Real Media
Agenda:
- "Personalisation", "Targeting", "Segmentation"... is there a difference between them (if so, does it matter..?)
- What are the different approaches to targeting / personalisation being used (rules-based, propensity modelling, response modelling)?
- What lessons have we learned in the past from early implementations of personalisation?
- In which areas does targeting / personalisation deliver the greatest ROI (e-mail, online advertising, web pages etc.) and against what metrics (brand, churn, conversion rates etc.)?
- Questions from attendees
Objectives:
To share knowledge, experiences, best practice and to network.
Timings:
20 mins Arrive, Coffee and Registration
80 mins E-consultancy facilitates debate around agenda above
20 mins Follow up conversations / networking / close
Venue
View map Ludgate House
Inquiries
+44 (0)20 7071 8612, peter @ e-consultancy.com (subject line 'Roundtable bookings')
Event Details
- Date
- March 31 2005 (1:00pm – 3:00pm)
- Venue
- Ludgate House, London, United Kingdom
- Duration
- About 2 hours
- Cost
- Included <span class="additional_price_info">with Enterprise subscription</span>
Sorry, bookings for this event are now closed.
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