Powering your customer experience using AI (SEA)

Powering your customer experience using AI (SEA)

Event Details

Date
July 26 2018 (12:30pm – 1:30pm SGT)
Venue
Online (APAC time zone)
Duration
About 1 hour

This event is run in partnership with Econsultancy WorkCast.

You will be taken to their website to complete your booking.

Book now

Overview

Delivering an exceptional customer experience is essential to business success but it’s easier said than done! Achieving seamless CX requires you to understand your customer, meet their expectations and pre-empt their every need. In other words – customer experience now needs to be personalized.
 
Until recently, this goal has been out-of-reach for many organisations due to capability and capacity.  However, with the introduction of AI, companies can now overcome these hurdles and have the ability to deliver exceptional customer experience on a one-to-one basis across all touch-points. 
 
Join this webinar to learn how to: 
  
Know your customer:  Using AI driven insights, you can personalize based on each customer interaction, helping you to stay ahead of competitors and ever-changing customer expectations.

Deliver exceptional value: Use AI to understand customer interests, preferences and priorities, adjusting content experiences so that your brand drives value and relevance.

Continually improve your CX:   Use AI to fuel new business opportunities and performance improvements through always-on insights and recommendations, capturing the heart and mind of every customer.

 
Join this webinar with  Econsultancy and IBM experts to understand how you can deliver superior customer experience using AI and build lifetime customer loyalty.

Webinar done in collaboration with:

FAQ:

I'm not an Econsultancy subscriber, can I join?

Ans: You sure can. The sessions are complimentary for existing customers and new friends.

Will the session be recorded?

Ans: Yes! We record all of our webinars, and we'll send out a link to the recording the following week.

What if I register but can't make it?

Ans: It's all good. We'll send a follow-up with key takeaways and a link to the recording.

Can I ask questions?

Ans: Absolutely! This session is for you. Bring your questions and participate during Q&A.

*By participating in this event, you agree that Econsultancy may collect, use and disclose your personal data, which you have provided in the registration form, to our event partner(s) who may provide promotional and marketing material to you, in accordance with the Personal Data Protection Act 2012 and our data protection policy (available at our website) and IBM privacy policies.

Program

12:30pm (Singapore, Malaysia & Philippines) / 11:30am (Thailand, Indonesia & Vietnam)

Speakers' and panelists' profiles

Jeff Rajeck, Research Analyst APAC, Econsultancy

Jeff Rajeck, Research Analyst APAC, Econsultancy

Jeff Rajeck is currently a researcher, trainer and consultant for Econsultancy in APAC and posts frequently on the Econsultancy blog about social media marketing, analytics and statistics.

For the last 6 years, Jeff has been providing SEO, SEM, social and digital marketing analytics consulting in Singapore. His approach is to look at his customers' businesses from first principles and determine how best to reach and interact with their target audience using the available platforms and technology.

Recently he has advised customers on how to use new social channels for recruitment, using an analytical approach to optimize spend and demostrate ROI. Previous clients include Deutsche Bank, DBS, Siemens, JP Morgan, BASF, and Fujitsu - each of whom faced difficulty recruiting using other digital channels and experienced superior results on social media.

Jodie Sangster, CMO Liaison Lead, IBM Watson

Jodie Sangster, CMO Liaison Lead, IBM Watson

Jodie Sangster is the Asia Pacific CMO Liaison Lead for IBM Watson Customer Engagement.

Jodie is a leading data-driven marketing specialist and qualified lawyer (specializing in privacy and data protection) and her extensive experience spans over 20 years, including roles in the US, Europe and the Asia-Pacific region.

Prior to IBM, Jodie was the CEO of The Alliance for Data Leadership (AADL), a network of industry associations representing and assisting over 1000 organisations to excel in data-driven and digital marketing, analytics and data governance. The Associations include:

  • The Association for Data-driven Marketing and Advertising (ADMA),
  • The Institute for Analytics Professionals of Australia (IAPA),
  • Digital + Technology Collective (DTC); and
  • Data Governance Australia (DGA).

She has also held roles as SVP Global Development for the Direct Marketing Association (USA) and Chief Privacy Officer for Acxiom (Asia Pacific).

Jodie chairs the Global Alliance of Data-Driven Marketing Associations (GDMA), a consortium of 27 data-driven marketing associations around the world with a mandate to advance and champion responsible global marketing and advertising. She is also a non-Executive Director on the Board of Amaysim, Australia's fourth largest telco.

Inquiries

If you have any questions, please contact apac@econsultancy.com / +65 66531911.

Event Details

Date
July 26 2018 (12:30pm – 1:30pm SGT)
Venue
Online (APAC time zone)
Duration
About 1 hour

This event is run in partnership with Econsultancy WorkCast.

You will be taken to their website to complete your booking.

Book now