Get with the Programmatic

Event Details

December 4 2014 (9:00am – 5:00pm)
Kings Place, London, United Kingdom
1 day

Sorry, bookings for this event are now closed.


Programmatic advertising is driving a huge shift in the buying of digital advertising. Here at Econsultancy - and our sister brand Marketing Week - we believe it's vitally important that you, the advertiser, understands the fundamentals and has an active voice in shaping your programmatic strategy.

By taking one day out of the office to understand the future of programmatic, you will be understanding the future of marketing in 2015 and beyond.

This event will allow brand marketers to fully understand what success looks like in the programmatic world along with the spending and investment implications which will soon be their responsibility.

Ruth Mortimer, Editor, Marketing Week

Did you know?

  • By 2017 it is predicted that 75% of all digital advertising will be programmatic and spend will quadruple 
  • Brand use of media agency trading desks has declined from 81% of advertisers last year to 69% in 2014 with an increase use of specialist services
  • P&G and Unilever believe so much in the future of programmatic, they have invested in their own trading desks

What you'll learn

Join us for this unique and timely conference designed to educate and help you optimise the benefits of programmatic:

  • Understand how advertisers are developing and driving their programmatic strategy
  • A deep dive into the data behind programmatic to optimise targeting
  • Risk management and ROI tactics as you embark on more programmatic campaigns
  • The future role of the agency – with a lively debate looking at your options and what will best suit your organisation in the future
  • Demystify the jargon and build your strategy – know your DSP from your DMP!
  • The future of programmatic – what next after digital advertising? TV, video, radio?



Chair Opening Remarks

Ruth Mortimer, Director of Content, Centaur Media


Keynote Address: The future is programmatic

  • Defining programmatic
  • Exploring why and how it's changing digital advertising
  • Understanding what this means for marketers and agencies and how we need to adapt

Graham Wylie, Senior Director, EMEA & APAC Marketing, AppNexus Europe


Keynote case study: How Mondelez developed a programmatic strategy fit for purpose

  • What do we see as programmatic buying?
  • Why do we see importance in the shift to programmatic buying as an FMCG company?
  • Key considerations and questions we have asked in that journey
  • The practical benefits we have realised as a company already and those we expect to deliver in the near future.
  • Why we are excited about the future possibilities within this space

Derek Luddem, Area Media Manager - UK, Ireland & Nordics, Mondelez International


Under the hood session: Creating a programmatic strategy that fulfils your business goals

  • How to design programmatic branding, prospecting and CRM campaigns
  • Measuring the impact of programmatic advertising
  • Connecting up your customer lifecycle
  • How programmatic innovation is opening new possibilities.

Martin Kelly, CEO & Co-founder, Infectious Media


Morning coffee and networking


Why data is central to programmatic success

  • The convergence of Adtech/Martech and how to optimise data for real-time marketing
  • Reviewing the data landscape and different data sources
  • Best practice in data strategy and targeting - common pitfalls and challenges
  • Under the hood - the algorithms driving programmatic
  • Understanding the role of a DMP

Danny Spears, Head of Response+ & The Real-time Advertising Platform, The Guardian


Getting the best ROI out of Programmatic

  • Planning a successful RTB display strategy in 2014; and beating the competition
  • Understanding the tools available to enable you to be in a position to make market-leading choices for your brand. ROI is not a given, it is achieved through the choices made.
  • Utilising consumer data sources; how huge volumes of intelligent data can make RTB strategies more complex but more profitable.
  • Why a bespoke approach to international/ multilingual strategies will have a dramatic effect on campaign performance

Paul Gill, Head of Real-Time Bidding, Bid.Media


WFA panel: the brand trading desk?

A cross-industry panel will tackle some of the key opportunities and challenges facing advertisers in relation in to programmatic: exploring the options open to clients including which partners to work with, internally resourcing for programmatic and developing your own investment strategy.

Robert Dreblow, Director, WFA
Sital Banerjee, Senior Director & Global Head of Media, Philips
Mikko Kotila, Founder & CEO, STATSIT
Pierre Naggar, Managing Director EU, Turn
Caspar Schlickum, CEO, Xasis EMEA


Under the hood session: How do you deliver kick-ass programmatic video campaigns?

  • How to give your cross-screen online video campaign every chance of success by using video SSPs in real-time to extend your reach across premium sites at the speed and scale of social
  • How to guarantee viewability and reduce wastage to increase the marketing effectiveness of your video campaign using programmatic targeting
  • Find out what data sets are available to programmatically pinpoint and target your audience (geographical targeting, intender based targeting, integrating offline sales data and more…)

Plus we’ll show some case studies to reveal the results of programmatic video ad targeting in action.

Oliver Smith, Managing Director EMEA, Unruly

13.00 Under the hood session - Data-driven Programmatic advertising. How to turn big data into big action
  • Hear how data-driven programmatic advertising can be a better way to target and reach specific audience segments
  • See a showcase of how brands have revealed valuable consumer insights by leveraging on big data

Pierre Naggar, Managing Director EU, Turn




Panel Discussion – The future role of the agency

  • What is the value-add of the traditional agency in the changing marketplace?
  • How to retain or win new business? What are clients looking for?
  • Overcoming challenges with brand safety, accountability, viewability attribution and click fraud/transparency
  • The role of agencies in mobile paid media
  • What is the appropriate agency remuneration model for the future?

This panel will draw on viewpoints from across the agency landscape – including the large traditional media agency, the creative agency, the media agency trading desk, the independent trading desk and the voice of the advertiser.

Moderated by:Ruth Mortimer, Editor, Marketing Week

Confirmed panelists:

  • Bob Wootton, Director of Media & Advertising, ISBA
  • Alison Fennah, Executive Business Advisor, Internet Advertising Bureau Europe (IAB)
  • Sacha Bunatyan, COO, Amnet

Under the hood - The rise of premium mobile advertising


Case study: How Argos utilised programmatic advertising for its digital transformation

  • Addressing the need to change to a digital first business
  • Overcoming internal, structural and technical challenges
  • Connecting internal data resources to action them programmatically
  • Developing a full funnel programmatic advertising strategy
  • Applying Argos’ programmatic lessons

Ed Lovelock, Performance Marketing Manager, Argos

15.40 Afternoon coffee and networking

Under the hood - The technology that drives programmatic


Panel Discussion - The future: New forms of programmatic buying

  • Where will we see new inventory sources coming from? Eg TV, radio, new forms of digital impressions
  • The players – continued fragmentation or consolidation?
  • Trends – will trading desks become less important? What about private exchanges?

Moderated by: Linus Gregoriadis, Head of Research, Econsultancy

Confirmed Panelists:
Miles Lewis, Senior Vice President, International Advertising Sales, Shazam
Shane Keane, Media Management EMEA, APAC, Shazam
Jakob Nielsen, Managing Director Interaction, GroupM


Closing Remarks


Conference Close and Networking Drinks

Who should attend?

Brand marketers involved in managing advertising spend, creating integrated marketing campaigns or driving digital strategy.

Publishers and agencies looking to improve their knowledge and understanding of the advertiser strategy choices and challenges.

Who is coming?

Head of Data Consulting, 55
Managing Director, 55
Head of Digital Strategy and Insight, Aberdeen Asset Management 
Director - Platform Logistics, Accuen 
MD Annalect Solutions, Accuen 
MD, Accuen 
Planning Consultant, Acxiom UK 
CEO, Admedo
Head of Delivery, Auto Trader 
Head of Digital & Experience, AXA Wealth 
Digital Delivery Executive, AXA Wealth 
Head of Marketing, Babicon 
Commercial Online Manager, Barclaycard 
Marketing Communications Manager ( Media ), Barclays
Head of Digital Fundraising, Barnardo's 
VP Demand Generation, Basware UK Ltd 
Commercial Manager, BBC
Director, BBC Earth, BBC
Chief Investment Officer, Beringea 
Marketing Acquisition Manager, Bespoke Offers
Consulatant, Blue Rubicon
Head of Digital Customer Experience, Boots
Marketing Manager, Box Steam Brewery 
Associate, Bristows LLP 
Group Marketing Director, Callcredit Information Group 
Head of Digital, Camelot Global 
Campaign Team Lead, Canon UK Ltd 
Director, Cardell Media 
Marketing Director, 
Regional VP, Chango
Head of Viewer Relationship Management, Channel 4
Head of Acquisition , Charles Tyrwhitt 
Senior Campaign Manager, City Index
Marketing Analytics Manager, 
Head of European CRM, Connected World Services 
Head of Digital, Co-op 
Strategic Consultant, Cosmos Tours Ltd
Digital Campaign Manager, Crunch Simply Digital 
Head of Brand & Advertising, Crystal Ski, Lakes & Mountains 
Marketing Director, Agency Strategy & Capabilities, Global Digital & Innovation, Dell
Innovation Marketing Lead, Deloitte
PPC Strategy Lead, DigitasLBi 
Affliates and Display Manager, Direct Line Group
Senior Affiliates & Display Consultant, Direct Line Group
Senior Social Planner, Direct Line Group
Head of Digital Marketing, Direct Line Group
Head of Marketing Comms, Direct Line Group
PPC Manager , Direct Line Group
Analyist, Direct Line Group 
Senior Product Manager, Dunnhumby
Head of International Marketing, Eaton Vance Management International 
Strategy Development Director, Ebiquity
Marketing Director, Eharmony
Director, Enable Ecommerce 
Director of Marketing & Brand, English National Opera 
Online Marketing Manager, Evans Cycles
Account Director, eXelate 
Vice President - SEM & Consumer Acquisition, Expedia
Head of Digital Advertising Services, Experian
Global Growth Director, Farfetch 
Head of Performance Marketing, Farfetch 
Media Analyst, Fidelity
Director, Forward3D 
Account Director, Fundamental Media
Account Director, Fundamental Media
Head of Marketing & Comms, GLL 
Marketing Director, 
Global Marketing Director, GSK
Brand Manager, HarperCollins 
Head of Marketing Performance, Hastings Direct
Digital Marketing Manager, Havas People 
Fiction Digital Director, Hot Key Books
Head of Digital Customer Experience, HSBC
Managing Director, Hunterlodge Advertising Ltd 
Client Services Director, Hunterlodge Advertising Ltd 
Brand Director, Icelolly 
Head of Display, IG
Lead of the Digital Analytics Team, IG
Director of Sales, Marketing & Corporate Comms, Indigo Lighthouse 
Account Manager, Infectious Media 
Head of Digital, Investec
Head of Performance Marketing, I-River Ltd 
Marketing Services Manager, ISBA
Media Manager – Northern Europe, Johnson & Johnson
Chief Marketing Officer, Johnston Press 
Head of eCommerce, Lamaloli 
Head of Marketing, 
Head of Paid Search, Latitude Digital Marketing 
Head of EMEA Marketing and Communications, Liquidnet 
Account Director, LiveIntent 
Senior Manager, Digital Marketing Strategy | Group Brands & Marketing , Lloyds Banking Group 
Senior Manager, Marketing Strategy, Lloyds Banking Group 
Head of Ecommerce, Lloyds Pharmacy 
Ecommerce Manager, London & Partners Limited
Digital Performance Director, M2M
Digital Account Manager, M2M
CTO, Maher Bird Associates LLP 
Marketing Director, Marketing Walk
Senior Account Director, Marlin PR
Commercial Manager - Marketing and Sales, MARS
Senior Manager, Digital Marketing, Mattel
Programmatic Business Director, Maxus
Senior Marketing Manager, MBNA
Commercial Director, EMEA, MediaMath 
Commercial VP, EMEA & APAC, MediaMath 
Commercial Planner, EMEA, MediaMath 
eCommerce Director, Merlin Entertainments
Head of Digital Development, Mindshare
Programmatic Director, Mindshare
Director, Mindshare
Director, Mindshare
Director, Mindshare
Digital Technical Manager, Mondelez International
Marketing Manager, International, Moo
General Manager, Moo
Marketing Director, Morningstar 
Head of Online Marketing, Mothercare 
Head of Online Marketing, Mr & Mrs Smith
PPC Manager, MVF Global 
Digital Centre of Expertise, Nestle Purina Petcare 
Head of Digital Centre of Expertise, Nestle Purina Petcare 
Head of Marketing, NIG
Business Development Manager, Marketing, Norwood 
Marketing Director, OpenX 
Media Analyst, Peel Hunt
EMEA Marketing Manager, Perforce 
Account Executive, planning-inc 
Head of Marketing, Police Mutual 
Digital Marketing Manager, Prince's Trust 
Direct & Digital Marketing Manager, QVC
Business Development Director Europe, RadiumOne
Global Digital Analyst, RB
Global Digital Analyist, RB
Global Media Digital Analyst, RB
Global Media Digital Analyst, RB
Managing Director, RCG Consultancy ltd 
Digital Advertising, Reckitt Benckiser 
Brand Manager, Red Bull
Head of Advertising, Red Bull
Partner, Results International 
SVP Global Marketing , RIMES Technologies Corporation 
Head of Travel & Technology, UK, Rocket Fuel 
Head of FMCG & Retail, UK, Rocket Fuel 
Head of Financial Services, RocketFuel Inc 
Online Marketing Manager EMEA, Rosetta Stone 
Group Communications Manager, Santander
Acquisition Marketing Manager, Scottish Power
Senior Business Development Manager, Search Laboratory
PR & Marketing Communications, Sentronex 
Digital Display Manager, Shop Direct
Head of E-commerce, Simply Business
Marketing Controller, Sky
Marketing Director, Solgar Ltd 
Territory Director, Sony Pictures Television 
Chairman, Sticky Content 
Director of E-Commerce, Style Stimulation 
Marketing Director, TD Direct Investing 
Head of ECommerce and Digital Marketing, Tesco
Marketing Manager, Tesco
ECommerce Manager, Tesco
ECommerce Manager, Tesco
ECommerce Manager, Tesco
Group Head of Marketing, The A & A Group 
Intl Head of eCommerce Marketing, The Body Shop 
Marketing Director, The British Land Company PLC 
Media Directot (Digital), The Gate Worldwide 
Brand and Digital PR Manager, Guardian News & Media, The Guardian
Head of Marketing Partnerships, The Prince's Trust 
Sales Director, The Response Team
Digital Sales Executive, The Response Team
Digital Sales Executive, The Response Team
Communications Officer, The Royal Navy and Royal Marines Charity 
Account Manager, The Weather Channel
Strategic Sales Director, The Weather Channel
Head of Online Partner Marketing, Thomas Cook Airlines 
Senior Marketing Manager, Thomas Cook Airlines 
Head of Content & Channel Marketing, Thomson Reuters 
Web Marketing Manager, Thomson Reuters 
Digital Programmatic and Trading Director, Time Inc 
Marketing Manager, Travelzoo 
Snr Mgr, Online Acquisition, EMEA, Trend Micro EMEA GB Ltd 
Head of Digital Marketing, Tui Travel Plc
General Manager: Web Analytics, TUI UK Ltd 
UCAS Media Operations Manager, UCAS Media
Marketing Director, Ukash
Head of Marketing, 
Maille Digital Media Manager, Unilever
Senior Online Communications Officer, University of Warwick 
Ecommerce Consultant, Van Clark Digital 
Head Of Digital Marketing, Virgin Media 
Head of Digital Delivery, Virgin Media 
Business Development Director, Visualdna 
Sales Director, Visualdna 
Programmatic Sales Manager, Vungle
Senior Marketing Manager, WFA
Head of Digital Development, Whitbread 
VP, Client & Agency Engagement, Xaxis EMEA 
Head of Insight and Analytics, Xaxis EMEA 
PR Manager, Yahoo
Director of Marketing, Yeo Valley


View map Kings Place

Kings Place

Telephone: 020 7014 2838

Kings Place
90 York Way
N1 9AG
United Kingdom

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Cost details

Standard delegate place is £499 + 20% VAT

For group bookings (more than 3 places) please call Craig Belson on +44 (0)20 7943 8049


For group bookings and more information about the event, please contact Craig Belson on +44 (0)20 7943 8049.

For sponsorship, please contact Bradley Collins on +44 (0)20 7970 4017.

Event Details

December 4 2014 (9:00am – 5:00pm)
Kings Place, London, United Kingdom
1 day

Sorry, bookings for this event are now closed.