|Date||September 29 2004 (1:00pm – 3:00pm)|
|Venue||Ludgate House, London, United Kingdom|
|Duration||About 2 hours|
|Cost||Included with Enterprise subscription|
About the event
Discuss latest issues, trends and best practice for search engine marketing. Circa. 12 attendees, no journalists, no audience, no sponsors, chaired and facilitated by E-consultancy.
Royal Mail, WebOptimiser, ValueClick, Argos, Carphone Warehouse, ShopDirect Group, RedEye, British Gas, BT.com, BUPA, bigmouthmedia, Linguaphone, DoubleClick, Nestle, Spannerworks, Avis, Google, StickyEyes Net-a-porter, Modem Media, BCA Interactive, Netflix.com
- Organic search: what are the latest best practices to improve rankings? What will impact of Yahoo! / MSN search developments be? What will the impact of advanced search be (localized, personalised search etc.)?
- Paid search: how do you deal with click fraud? How do search ads compare with content-targeted ads? How can you keep costs per click down?
- Questions from attendees
20 mins Arrive, Coffee and Registration
80 mins E-consultancy facilitates discussion
20 mins Follow up conversations / networking / close
+44 (0)20 7071 8612, peter (@) e-consultancy.com