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Event Details

Date
September 29 2004 (1:00pm – 3:00pm)
Venue
Ludgate House, London, United Kingdom
Duration
About 2 hours
Cost
Included <span class="additional_price_info">with Enterprise subscription</span>

Sorry, bookings for this event are now closed.

Overview

Overview:
Discuss latest issues, trends and best practice for search engine marketing. Circa. 12 attendees, no journalists, no audience, no sponsors, chaired and facilitated by E-consultancy.

Confirmed attendees:
Royal Mail, WebOptimiser, ValueClick, Argos, Carphone Warehouse, ShopDirect Group, RedEye, British Gas, BT.com, BUPA, bigmouthmedia, Linguaphone, DoubleClick, Nestle, Spannerworks, Avis, Google, StickyEyes Net-a-porter, Modem Media, BCA Interactive, Netflix.com

Agenda:
- Organic search: what are the latest best practices to improve rankings? What will impact of Yahoo! / MSN search developments be? What will the impact of advanced search be (localized, personalised search etc.)?
- Paid search: how do you deal with click fraud? How do search ads compare with content-targeted ads? How can you keep costs per click down?
- Questions from attendees

Timings:
20 mins Arrive, Coffee and Registration
80 mins E-consultancy facilitates discussion
20 mins Follow up conversations / networking / close

Venue


View map Ludgate House

Ludgate House

245 Blackfriars Road
London
SE1 9UL
United Kingdom

Google Maps

Inquiries

+44 (0)20 7071 8612, peter (@) e-consultancy.com

Event Details

Date
September 29 2004 (1:00pm – 3:00pm)
Venue
Ludgate House, London, United Kingdom
Duration
About 2 hours
Cost
Included <span class="additional_price_info">with Enterprise subscription</span>

Sorry, bookings for this event are now closed.