{{ searchResult.published_at | date:'d MMMM yyyy' }}

Loading ...
Loading ...

Enter a search term such as “mobile analytics” or browse our content using the filters above.

No_results

That’s not only a poor Scrabble score but we also couldn’t find any results matching “”.
Check your spelling or try broadening your search.

Logo_distressed

Sorry about this, there is a problem with our search at the moment.
Please try again later.

Event Details

Date
22nd October 2009 (8:30am – 10:15am)
Venue
BSG House, London, United Kingdom
Duration
About 2 hours
Cost
$160.00 per attendee

Sorry, bookings for this event are now closed.

Overview

Search Engine Optimization has fast become one of the most important priorities for businesses operating on the web. It is no longer seen as an IT led initiative but is firmly a marketing, ecommerce and business priority that touches every stage of a site’s life cycle.


It’s also a complex process with multiple stakeholders and it’s not always easy to achieve and measure success.

Key issues facing clients:

  • How should I approach SEO, should it be integrated with the site, with paid search, with the editorial teams?
  • What happens if I can’t make technology changes to the site – does this mean I can’t use SEO to increase my traffic?
  • What sort of keywords should I focus on?
  • What sort of support can I expect from my SEO agency – which bits do they do and which bits should I do in house?
  • Can I change and evolve the approach or do I need to wait 6 months to determine if it’s working?
  • How will I measure the business benefit from running this?
  • Is SEO just focused on the web, what other areas should I be thinking about?


This session takes a look at how quickly the landscape has evolved from both a technology and consumer point of view and the effect of this on creating successful SEO strategies.

We explore the challenges above and provide insight in to best practice techniques for generating successful results:

In this session you will learn:

  • Creating a strategy for SEO – where to start, keyword strategies, integration with paid search
  • Onsite and offsite optimization – how to get the most from SEO for your business
    • Creating content to serve your audience’s needs
    • How to make it accessible
    • Eliminating potential threats to your rankings
    • SEO beyond the internet
  • Measuring success from SEO
    • Setting KPIs
    • Reporting and analyzing results
  • What’s next  - key opportunities for 2010
    • Social Media
    • Video
    • Mobile
    • Local

Venue


View map BSG House

BSG House

226-236 City Road
London
EC1V 2TT
United Kingdom

Google Maps

Cost details

£99 + VAT

Inquiries

training@econsultancy.com

0207 269 1470

Event Details

Date
22nd October 2009 (8:30am – 10:15am)
Venue
BSG House, London, United Kingdom
Duration
About 2 hours
Cost
$160.00 per attendee

Sorry, bookings for this event are now closed.