Best Practice Series: Secrets to Effective Content Marketing & Social Engagement

Best Practice Series: Secrets to Effective Content Marketing & Social Engagement

Event Details

May 8 2013 (9:00am – 5:00pm)
FTSE Seminar Room, Capital Tower, Singapore, Singapore
1 day
$550.00 per attendee

Sorry, bookings for this event are now closed.


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Are you losing loyalty and influence with today’s socially savvy consumers?

Social Media may help to keep you closer to your targeted audience, but breaking through the noise of their social streams with engaging content that pays off, is proving to be a tougher challenge than ever.

Having a Social Content Strategy that sets you apart can be a daunting task & an ongoing quest!  

How do you or your social team keep up, heighten your brand’s exposure and solicit positive interaction with your consumers? Which tools/platforms are more effective for your brand than others? Are you playing to your strengths?

Join Neil Perkin in this 1 day intensive Best Practice session applied for the Asian market and insert your brand back into the conversation where it matters most!

Expert tactics/tips & real life social media examples will be shared – a day of learning not to be missed! 

Discover the Secrets - Key Insights, Best Practice, Case Studies, in effective content & customer engagement on Social Media!

About Neil Perkin (Econsultancy UK's Multiple Award Winning Trainer)

Neil Perkin

Neil is a renowned blogger, writer and the founder of Only Dead Fish, a digital and media consultancy that specialises in applying strategic understanding of social and emerging media technologies to help businesses innovate and optimise their effectiveness within the new, networked communications environment.

Neil is a consultant with Econsultancy, a columnist for New Media Age, and a regular keynote speaker on content strategy, emerging media, digital marketing innovation and social technologies. Neil has worked with market-leading global businesses including Samsung, Warner Bros, the RSA Group, HBOS, YouTube, and Marks & Spencer and has travelled extensively in Asia through this work.

For people who like shiny things, he has won more industry awards than just about anyone in UK media, with five awards to his name including a Campaign Award, two Media Week Awards and an Association of Online Publishers award.

Neil Perkin's Awards

  • Association of Publishers Awards 2008 - Digital Research Project of the Year
  • Media Week Awards 2008 - Research Initiative of the Year
  • Media Week Awards 2006 - Pitch of the Year
  • Media Week Awards 2001 - Team of the Year
  • Campaign Media Awards 2001 - Best Strategic Idea by a New Media Owner



A one day fast-track drawing on global best practice applied for the Asian market and delivering some key insights into effective content and customer engagement on social media.

Key outcomes

Delegates will develop an understanding of some of the key principles and best practices around social media, and the development, deployment and measurement of compelling content to drive customer engagement and business success


09:00 – 10:45  Setting the scene - Difference between digital/earned media thinking & tradtional approaches

l  Introduction and course objectives

l  The impact of social technologies and multichannel on marketing and media – some key themes  and principles to frame the course

l  Social media and the digital customer journey

l  Digital Paid, Owned and Earned media – the importance of integration, how they can amplify each other

l  Exercise: the difference between digital/earned media thinking and traditional approaches

10:45 – 11:15   Coffee

11:15 – 13:15   Focus on Social Media best practice - Planning a Social Media Strategy & its various tools/techniques for harnessing digital & brand advocacy

l  Planning a social media strategy

–   The importance of listening:- introduction to Social Media monitoring and reputation management

–   How to find out what is currently being said about your brand online

–   How to identify ‘authoritative’ sources – popularity v influence

–   Crisis management – what happens when things go wrong (and how to ensure it doesn’t happen to you)

l  Social Media tools and techniques

–   Key principles for effective customer engagement and community management

–   Working with influencers, outreach and blogger relations

–   New marketing models: Crowdsourcing, crowdfunding

l  Harnessing digital and brand advocacy – spreadable and shareable digital content

l  Exercise: Delegates split into teams and analyse an existing campaign (from Nike) – what made the campaign successful?

13:15 – 14:15  Lunch


14:15 – 15:45   Social content, strategy and measurement - Identifying the right measures, aligning metrics to goals, developing actionable insights

l  How digital and social content works – some key principles

l  How customer conversation can influence content strategy

l  Creating compelling digital experiences for customers – effective platforms for participation and interaction

l  Digital content planning – a useful model for digital and social content

l  Measurement and ROI - Identifying the right measures for you, and a useful framework for measures and metrics

l  Aligning metrics to goals, developing actionable insights

15:45 – 16:15   Coffee


16:15 – 17:15    Digital and Social integration - Agile digital marketing, what does success look like, how does it operate & how do customers perceive it to be?

l  Agile digital marketing – the importance of iteration and responsiveness

l  Bringing it all together - Integration of digital channels, digital with offline

l  Exercise: the importance of integration, interaction and responsiveness


17:15 – 17:45    Q&A /  Closing Summary

Who should attend?

You’re either planning to be or already actively involved in Content Marketing & Social Engagement. This 1 day best practice conference is ideal for digital marketers/marketers, senior executives who are looking to achieve a significant uplift in their engagement initiatives.

·         Learn from strategies and visions that have led to success

·         Be inspired by networking with industry leaders

·         Build new business relationships


FTSE Seminar Room, Capital Tower

Telephone: +65 6531 6168

168 Robinson Road
9th Floor

Google Maps

Cost details

Early Bird

Normal Price





US$ 450

US$ 550

Partners’ Members

US$ 400

US$ 500

Supporting Partners:

Ads Asia  Association Accredited Advertising Agents Singapore  Marketing Institute of Singapore Direct Marketing Association of Singapore  Digital Market Asia  TTG Events



Insert your brand back into conversations that matter most!

Book today & for any further information please contact us at: 

1) Call +65 6809 2088 and we can reserve a place for you

2) Email for individual/group bookings & discounts - Provide your Name, Designation, Company, Email Address & Contact No.

Seats are limited, so please apply early & benefit from a full day of Social Media Marketing Know-How

Event Details

May 8 2013 (9:00am – 5:00pm)
FTSE Seminar Room, Capital Tower, Singapore, Singapore
1 day
$550.00 per attendee

Sorry, bookings for this event are now closed.