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Event Details

Date
25th May 2006 (1:00pm – 3:00pm)
Venue
Ludgate House, London, United Kingdom
Duration
About 2 hours
Cost
Included <span class="additional_price_info">with Enterprise subscription</span>

Sorry, bookings for this event are now closed.

Overview

Overview:
Circa. 12 attendees, no journalists, no audience, no sponsors, chaired and facilitated by E-consultancy.

Objectives:
To share knowledge, experiences, best practice and to network.

Attendees:
AOL, Eurostar, Signet, Yell.com, Euroffice, Debenhams, Post Office, Ciao, OMG, Shopping.com, Kelkoo, PriceRunner, Yahoo! Shopping, Pangora.com

Agenda:
1. How big is the comparison engines market? How do Shopping comparison sites compare in terms of performance and quality of user compared to other channels like search and affiliate marketing?
What percentage of online budget is, or should be, set aside for this channel?
How many should you partner with?

2. What part do affiliates, who offer price comparison, have to play? What of the trend toward user generated content and community sites? Can you generate a higher ROI by advertising on price comparison sites? Is this a way to reach new qualified customers?

3. What can companies do to optimise their comparison engine marketing? What benchmarks exist? What strategies work best? What sectors have the most to gain?

4. Trends and developments

Timings:
20 mins Arrive, Coffee and Registration
80 mins E-consultancy facilitates debate around key issues and trends
20 mins Follow up conversations / networking / close

Venue


View map Ludgate House

Ludgate House

245 Blackfriars Road
London
SE1 9UL
United Kingdom

Google Maps

Inquiries

+44 (0)20 7681 4053, peter @ e-consultancy.com (subject line 'Roundtable bookings')

Event Details

Date
25th May 2006 (1:00pm – 3:00pm)
Venue
Ludgate House, London, United Kingdom
Duration
About 2 hours
Cost
Included <span class="additional_price_info">with Enterprise subscription</span>

Sorry, bookings for this event are now closed.