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Event Details

Date
September 24 2009 (8:30am – 10:15am)
Venue
BSG House, London, United Kingdom
Duration
About 2 hours
Cost
$160.00 per attendee

Sorry, bookings for this event are now closed.

Overview

Why did Econsultancy predict that 2009 would be the year of measurement?

As marketing budgets shrink and marketing departments and agencies are asked to show Return on Investment (ROI), the need to effectively measure any element of the marketing mix becomes paramount.

In simple economic terms, those who fail to measure and show comparative return on social media marketing and Online PR may see their budgets or clients recede.

So, is it the end to social media tests, soft conversational and sentiment metrics and hello hard, financial metrics?

What are the social media measurement standards and who is setting them?

With so many channels, metrics etc where do you start and more importantly, where do you stop?

This session will look at some of the best practice social media measurement techniques. Using case studies and examples and different approaches and objectives, you will be able to:

1. Decide how to benchmark for social media success

2. Define an approach and choose key metrics for your social media marketing and online pr campaigns

3. Understand some of social media measurement challenges that other organizations have faced and their methods of overcoming them

4. What to consider before you even start thinking about measurement

5. Joining up social media "buzz" with onsite activity

Who should attend:

Communications professionals

Public Relations professionals

Marketing Managers

Marketing Executives

SEO and Search professionals

Ecommerce and digital marketing professionals

Website owners

Venue


View map BSG House

BSG House

226-236 City Road
London
EC1V 2TT
United Kingdom

Google Maps

Cost details

£99 + VAT

Inquiries

training@econsultancy.com

0207 269 1470

Event Details

Date
September 24 2009 (8:30am – 10:15am)
Venue
BSG House, London, United Kingdom
Duration
About 2 hours
Cost
$160.00 per attendee

Sorry, bookings for this event are now closed.