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Event Details

Date
September 29 2009 (8:30am – 10:15am)
Venue
Peter House, Manchester, United Kingdom
Duration
About 2 hours
Cost
$120.00 per attendee

Sorry, bookings for this event are now closed.

Overview

Why did Econsultancy predict that 2009 would be the year of measurement?

As marketing budgets shrink and marketing departments and agencies are asked to show Return on Investment (ROI), the need to effectively measure any element of the marketing mix becomes paramount.

In simple economic terms, those who fail to measure and show comparative return on social media marketing and Online PR may see their budgets or clients recede.

So, is it the end to social media tests, soft conversational and sentiment metrics and hello hard, financial metrics?

What are the social media measurement standards and who is setting them?

With so many channels, metrics etc where do you start and more importantly, where do you stop?

This session will look at some of the best practice social media measurement techniques. Using case studies and examples and different approaches and objectives, you will be able to:

1. Decide how to benchmark for social media success

2. Define an approach and choose key metrics for your social media marketing and online pr campaigns

3. Understand some of social media measurement challenges that other organizations have faced and their methods of overcoming them

4. What to consider before you even start thinking about measurement

5. Joining up social media "buzz" with onsite activity

Who should attend:

Communications professionals

Public Relations professionals

Marketing Managers

Marketing Executives

SEO and Search professionals

Ecommerce and digital marketing professionals

Website owners

Speakers' and panelists' profiles

Karl Harvard

Karl Harvard

Karl Havard is the founder and Managing Director of Somatica Digital and has been involved in marketing and digital marketing for ten years plus. He specialises in online brand consumer engagement; researching and understanding consumer values, motivation and behaviour; and how this translates into an effective brand/consumer dialogue through social media and interactive marketing. Karl is also researching online brand consumer trust for a PhD, with the aim of formalising a brand trust model which online businesses can apply. He also regularly takes part in adrenalin fueled activities, even though he is knocking on a bit he likes to think he can still mix it with the best of them. He competes in Tough Guy Challenges, lives in Northampton and rides around on his 1965 Lambretta Li150. He’s been married for over 22 years and has four beautiful daughters.

Venue


View map Peter House

Peter House

Oxford Street
Manchester
M1 5AN
United Kingdom

Google Maps

Cost details

£75 + VAT

Inquiries

training@econsultancy.com

0207 269 1470

Event Details

Date
September 29 2009 (8:30am – 10:15am)
Venue
Peter House, Manchester, United Kingdom
Duration
About 2 hours
Cost
$120.00 per attendee

Sorry, bookings for this event are now closed.