State of Email and Marketing Automation in South-East Asia

State of Email and Marketing Automation in South-East Asia

Event Details

Date
April 27 2016 (10:00am – 11:00am BST)
Venue
Online
Duration
About 1 hour

Sorry, bookings for this event are now closed.

Overview

In collaboration with IBM Marketing Cloud, Econsultancy is having a webinar to share the highlights of the recent report on "State of Email and Marketing Automation". 

The report explores how organisations use the technology they currently have, what they consider to be the barriers to successful integration and implementation, and what their current and future email and marketing technology priorities are. 

The webinar will highlight the key finding, recent trends and best practice, followed by a 15minute Q&A session with Jeff Rajeck, Research Analyst APAC at Econsultancy and guest speaker, Antonia Edmunds, Sales and Geo Expansion Leader, APAC, IBM Marketing Cloud. 

In collaboration with IBM Marketing Cloud

IBM logo

Program

10:00am (Singapore, GMT +08:00) / 12:00pm (Australia, GMT +10:00) / 7:30am (India, GMT 05:30) / 9:00am (Thailand, GMT +07:00)

Speakers' and panelists' profiles

Jeff Rajeck, Research, Trainer & Consultant, Econsultancy

Jeff Rajeck, Research, Trainer & Consultant, Econsultancy

Jeff Rajeck is currently a researcher, trainer and consultant for Econsultancy in APAC and post frequently on the Econsultancy blog about social media marketing, analytics and statistics (http://econsultancy.com/blog/authors/jeff-rajeck). 

For the last 5 years, Jeff has been providing SEO, SEM, social and digital marketing analytics consulting in Singapore. His approach is to look at his customers' businesses from first principles and determine how best to reach and interact with their target audience using the available platforms and technology. 

Recently he has advised customers on how to use new social channels for recruitment, using an analytical approach to optimize spend and demonstrate ROI. Previous clients include Deutsche Dank, DBS, Siemens, JP Morgan, BASF, and Fujitsu - each of whom faced difficulty recruiting using other digital channels and experienced superior results on social media. 

Before working in digital media, Jeff provided analytics training to Standard Chartered Bank, The Singapore Exchange, and hedge funds. Originally from Chicago, Jeff has worked on Internet information systems for 20 years, including 10 years of managing a team of system analysts at Thomson Reuters.

Antonia Edmunds, Sales and Geo Expansion Leader, Asia Pacific, IBM Marketing Cloud

Antonia Edmunds, Sales and Geo Expansion Leader, Asia Pacific, IBM Marketing Cloud

With her extensive experience of both Silverpop and digital marketing, Antonia has been appointed the Sales and Geo Expansion Leader for Asia Pacific to further expand IBM Marketing Cloud's presence in the region. 

Previously, as Director of Client Relationships for Silverpop, Antonia was responsible for the overall EMEA customer base, working with strategic clients to ensure they met their marketing and ROI goals through maximising their use of Silverpop's technologies and services.

Antonia joined Silverpop in 2006 in the client services team, helping key clients plan, execute, deliver and report on complex email marketing campaigns to drive retention and increase customer loyalty. Antonia has more than 11 years of practical ad though leadership experience in working with clients in a range of industries to drive amazing customer experiences through digital marketing strategies and technologies.

In her current role, Antonia is responsible for IBM Marketing Cloud's go to market strategy to build and scale the brand in Asia Pacific, as well as work with key accounts on their digital marketing goals. 

Who should attend?

For marketers and enthusiasts who are interested to find out more about Email and Marketing Automation. 

Inquiries

Please contact apac@econsultancy.com / +65 6653 1911 for further details. 

Event Details

Date
April 27 2016 (10:00am – 11:00am BST)
Venue
Online
Duration
About 1 hour

Sorry, bookings for this event are now closed.