This event is accompanied by the State of Digital Marketing in Asia 2013 report.
|Date||July 3 2013 (8:30am – 12:15pm)|
|Venue||Chester Carlson Auditorium, Fuji Xerox Towers, Singapore, Singapore|
|Duration||About 4 hours|
About the event
Digital has changed the way marketers and entire businesses need to think about delivering the brand and it value; not just to consumers but also internally.
CEOs are demanding greater value from their Marketing Departments and having to better understand multiple touch points that customers have with their businesses online. Marketers, in-turn, are having to re-think how best to manage the different and growing number of communication channels to meet changing customer needs, while adjusting to smaller budgets and more limited resources, along with being faced with increased investment in technology to cope with managing these changes.
Join us at this 1/2 day session that provides Senior Marketers and Business Leaders with a view of:
- the strategic implications of digital
- powerful brand stories as consumers start are no longer just buying facts
- real life insights in businesses that have had to adapt to the state of digital
- what's in store for the future of digital marketing
All attendees will receive a complimentary PDF copy of the State of Digital in Asia 2013 Report (worth USD$400)
|08.30 - 09.00||
Registration and Welcome Coffee / Tea
|09.00 - 09.15||
Peter Abraham | APAC & EMEA VP | Econsultancy
|09.15 - 09.45||
Content Marketing Strategies: The power of storytelling that inspires, influences, sells
Are you making things happen or just making noise? Have your customers do the eventual selling for you
In today's digital world, marketers have to surrender the idea that brands can control their messaging. "You can start the story, but you cannot finish it" - that is a popular adage in a social media world. Digital has transformed brand stories from the product we consume to the experience we share. Learn how to take advantage of this participatory storytelling to inspire and influence your communities, and get the customers to do the eventual selling for you. Get ready to see great case studies from around the world and this region.
Eu Gene Ang | Lead Trainer & Consultant, Asia | Econsultancy
|09.45 - 10.15||
State of Digital in Asia 2013: Implications to your business
Fast forward your organisation's digital transformation
The State of Digital Marketing in Asia report, published by Econsultancy in association with Campaign Asia-Pacific, looks in detail at the current level of spending across different traditional and online marketing channels across the Asian region.
Nearly 500 companies participated in this research, which also looks at how companies are measuring marketing effectiveness, examines the barriers to digital marketing and ecommerce in the region, as well as assessing the existing levels of industry skills and knowledge.
Peter Abraham | APAC & EMEA VP | Econsultancy
|10.15 - 10.45||
|10.45 - 11.15||
Digital Marketing, 5 years from today's networked world - What's in store for the future?
Pitfalls to avoid, opportunities to leverage upon
The next 5 years will bring about a large disruption in the marketplace - aside from businesses having to work through this transformation, digital marketing will also be transformed. Today's consumers, albeit only 1/3 of the global population being connected, have very different expectations from brands. New ideas and business practices are being created everyday, and some brands are already moving with the times, adopting new technologies like augmented reality, 3D printing, new retail concepts. From a marketer's perspective, while digital marketing becomes more important for the short to medium term - how will that address the longer term (5 years) implications of our changing environment?
Saleem Jumbahoy | Trainer & Consultant, Asia | Econsultancy
|11.15 - 11.45||
Digital Skills in Asia: How to close the gap?
Outsource or keeping digital work in-house?
A lack of qualified and experienced staff is still one of the biggest barriers for businesses in Asia to invest more in Digital Marketing. Is outsourcing really a solution if agencies are suffering from a shortage of Digital Talent as well? Or are there other strategies that could help to close the Digital Skills gap in Asia?
John Sinke | AVP Digital Marketing & e-Commerce | Resorts World Sentosa
|11.45 - 12.15||
|*This agenda is correct at the time of publication. Econsultancy reserves the right to change any aspect of the event|
Speakers' and panelists' profiles
Peter Abraham, EVP EMEA & APAC, Econsultancy
Peter is currently the Executive VP EMEA & APAC at Econsultancy.com. He’s particularly interested in mobile and social/business networks and skills and structures of digital teams.
He started as a graphic designer/art director working in various ad agencies, then got involved with the web in '97 as Digital Services Director at a leading Digital Agency in London, running teams of website designers and project managers offering digital marketing strategy, design and deployment for some very big names.
He has an MSc in Digital Marketing and BA Hons in Graphic Design. He also runs various Linkedin groups and Twitter profiles.
Eu Gene Ang, Lead Trainer for Econsultancy Asia, and Consultant
Eu Gene Ang founded and managed a highly regarded regional digital agency based in Singapore which was a finalist in Marketing Magazine’s Digital Agency of the Year 2011 award in Singapore. He provides digital marketing consulting and training to global clients like Siemens, Fujitsu, Estee Lauder, Sennheiser, Samsung, Bausch & Lomb, and regional firms like Digi, Marie France, Kurnia, Lunch Actually, OCBC, Singapore Polytechnic, Nanyang Technological University among others.Specialist areas include search, social media and fast track training.
Prior to this, Eu Gene has spent 15 years in marketing and sales in top global firms like 3M, FedEx and DHL. Eu Gene is a Qualified Google AdWords individual and Certified in Advanced Search Engine Marketing and Top SEO Placement awarded by Search Engine Workshops. Eu Gene specializes in digital strategy, Search Engine Optimization (SEO), Search Engine Marketing (SEM), Social Media Marketing (SMM) and analytics, and holds a Master In Business Administration (MBA), Marketing, from the Nanyang Technological University, and Bachelor in Business Administration (Marketing), BBA (1st Class Honours) from the National University of Singapore.
Saleem Jumabhoy,Trainer for Econsultancy Asia, and Senior Consultant
Saleem is a Senior Consultant who has consistently helped increase companies' revenues using marketing strategies. Armed with an MBA and a BSc in Finance, he uses the wealth of his experience over the past 16 years in Singapore, the United States and Canada.
Saleem blends his international exposure with his Asian heritage. With a strong mixture of agency experience, corporate-side and start-up environments, he is able to provide strategic and long term view points, along with the strong brand discipline and hands-on experience gained from working with start-ups.
His experience base includes working in agencies like Ogilvy & Mather, EURO RSCG and BLUE Interactive across businesses like American Express, JP Morgan, OCBC, Visa, SilkAir, Singapore Airlines, Microsoft, Canada Broadcasting Corporation and Rogers Cable. Client side experience includes Toronto-Dominion Bank and Muvee Technologies.
As Head of Marketing at Muvee Technologies, Saleem spearheaded a complete change over in marketing approach. By studying customer data, website usability, website metrics, ROMI, customer service issues, he embarked on a process to improve overall customer experience and online sales. The changes included: a new e-commerce provider, a new website (only using internal sources), customer research (CSAT, NPS, 4Q), customer segmentation, SEO, email marketing analysis, price harmonization and location based pricing. Armed with this information, he also helped the company’s move from a B2B to a B2C framework and used his research to help in the product development process.
His leadership on social media marketing has resulted in increased dialogue and understanding of the customer base, while improving relationships by launching the Facebook fan page, Twitter, updating YouTube as well as launching live chat on the website.
Saleem has been consulting and training extensively for Econsultancy in Asia and he has run many training sessions for Econsultancy over the past 18 months in both a B2B and B2C environment, including delivery in Singapore, Korea, KL and Kazakhstan.
John Sinke, AVP Digital Marketing & e-Commerce, Resorts World Sentosa
John Sinke is an experienced Digital Marketing Professional having worked with various businesses in Travel, Telecommunications, Finance, Recruitment and Automotive over the past twenty years in Asia and Europe. He recently joined Resorts World Sentosa (RWS) in Singapore as their AVP Digital Marketing & e-Commerce.
At RWS, John’s role is to provide strategic leadership and guidance within the Resort Marketing Department for the development and execution of effective and integrated Digital Marketing Campaigns. He is also responsible for developing, implementing and managing all RWS Websites, Mobile Sites and Mobile Apps with a focus on Usability, Conversion and Customer Engagement.
Before RWS, John worked for several international blue-chip companies, including CMC Markets, lastminute.com (a sister company of Zuji), easyCar.com, France Telecom (Wanadoo Broadband), Manpower Group Recruitment and KPMG Accountants. John is a regular speaker at marketing conferences in the United Kingdom, Hong Kong and Singapore (Ad Tech, Internet Show, Campaign Magazine Finance Spotlight etc).
Chester Carlson Auditorium, Fuji Xerox Towers
This event is free to attend and all attendees will receive a complimentary PDF copy of Econsultancy's State of Digital in Asia 2013 Research Report (worth USD$400)
All attendance requests will be subject to approval.