Standard Operating Innovation - What you don’t want to hear

Standard Operating Innovation - What you don’t want to hear

Event Details

Date
December 16 2014 (12:00pm – 1:00pm EST)
Venue
Online (EST)
Duration
About 1 hour
Cost
Free

Sorry, bookings for this event are now closed.

Overview

Innovation is a widely used and broadly defined term in the marketing industry. Marketers know it’s crucial to the long-terms success of their organizations, yet most are struggling to find the best ways to cultivate innovation. In their second year of research partnership, Sparks Grove and Econsultancy set out to understand how B2B marketers not only define innovation but how innovation is perceived, measured, and valued across their organizations.

On Dec. 16, the results of the survey will be revealed, along with answers to and insights from some of the marketing industry’s most urgent questions:

-        How do B2B companies define innovation?

-        What are the most common barriers to innovation?

-        How often is innovation defined as a practice, rather than just a cultural value? 

-        How does a company’s innovative culture (or lack thereof) affect their long-term growth?

We encourage you to join our moderators Rob Sherrell and Stefan Tornquist as they share the consensus definition and best practices of innovation among B2B companies.

Cost details

Free to attend

Inquiries

For any questions, please contact samuel.sorin@econsultancy.com or call 212.971.0630

Event Details

Date
December 16 2014 (12:00pm – 1:00pm EST)
Venue
Online (EST)
Duration
About 1 hour
Cost
Free

Sorry, bookings for this event are now closed.