|Date||March 5 2014 (8:30am – 11:00am)|
|Venue||No5 Cavendish Square, London, United Kingdom|
|Duration||About 3 hours|
About the event
Is your spend on marketing technology growing? Making decisions about the platforms that you use?
Few would disagree that marketers are increasingly leading and owning major technology investment. Driven by digital transformation and marketers' ownership of the entire customer journey, marketing leaders are tasked with understanding and embracing a plethora of technologies and platforms to drive customer acquisition and retention.
We’re bringing together a small number of senior leaders to explore this challenge, discuss the experiences you’re facing and look at the skills leaders need to adapt to this increasing technology focus.
Hosted at No5 Cavendish Square, this roundtable will bring together a core group of those leading digital marketing, giving you the opportunity to discuss the challenges and opportunities of this convergence of marketing and tech.
We’ll be covering:
•What's the best model for collaboration between marketing and tech? Where does the current digital function sit within this?
•What are the best strategies for technology for marketing and who's getting it right?
•Is the role of CMO and CIO likely to be combined in the future? Which skills and attributes do people need to achieve this dual role?
•How can marketers change IT's role from service provider to business/revenue enabler?
•What are the emergent technologies and platforms that will become a marketer’s best friend?
8.30am - Welcome & breakfast
9am - Roundtable
10.30am - Coffee and networking
Who should attend?
Aimed at senior brand-side executives, this event is free to attend, but strictly invite only.
This event is relevant for brand-side Heads of Marketing, Digital, or Ecommerce, as well as HR professionals - decision makers and influencers within their organisation.
If you have a senior colleague who would like to attend please register their details here to request a place and we will be in touch.
Free - by invitation only
Please contact Zizzy Jockelson on 020 7269 1450 or email firstname.lastname@example.org