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Event Details

Date
26th August 2014 (1:00pm – 2:00pm EDT)
Venue
Online (EST)
Duration
About 1 hour
Cost
Free

Sorry, this event is now sold out.

Overview

Join New York Times best selling author of “Youtility” and President of Convince & Convert, Jay Baer, and digital marketing planning veteran and EVP of Strategy at Ethology, Mike Corak, for a follow-up to last year’s popular “8 Must-Dos for Your 2014 Content Marketing Plan” webinar. 

Sharing knowledge gathered from their content marketing consulting practices, Jay and Mike will reflect on 2014 trends, and discuss the top 11 important considerations for your 2015 content marketing planning initiatives.  In preparation of 2015 budgets and operational planning, this webinar is a must for organizations of all shapes and sizes.

Webinar attendees will take away the following insights:

  • Content Marketing isn’t new – common challenges organizations are facing

  • Tactical Integration Best Practice

  • Operational Models, including In-housing v. outsourcing

  • Results expectations and measurement

Program

Jay Baer - Convice & Convert Jay Baer is a hype-free marketing strategist,  acclaimed keynote speaker, and best selling author.  A founder of five companies, Jay is President of the social media and content marketing consultancy Convince & Convert. A digital marketing pioneer, Jay has advised more than 700 companies since 1994, including 30 Fortune 500 corporations.  His new business book Youtility: Why Smart Marketing is About Help Not Hype reached #3 on the New York Times best seller list.  He was also named one of America’s top social media consultants by Fast Company magazine, and his Convince and Convert blog is ranked as the world’s #1 content marketing resource.

Mike Corak - EVP, Strategy, Ethology Mike Corak is the Executive Vice President of Strategy at ethology, leading the strategic planning and agency services teams. An agency veteran, Corak has developed and implemented winning digital and integrated strategies for hundreds of companies over his 12-year career, including Coca-Cola, ConAgra Foods, ConocoPhillips, FedEx, Fujitsu, Nike, Office Depot, and Walt Disney. Prior to Ethology, Corak led the interactive services, strategy and client management teams at Off Madison Ave, serving a range of industries and organizations, including many Fortune 500 enterprises. Previously, he served as a senior strategic planner at iCrossing, working with most of the agency's largest clients. Corak's results-oriented work has been recognized by his peers. His awards include "Email Campaign of the Year" from the EEC (Email Experience Council), part of the Direct Marketing Association (DMA), and "Best Consumer Products Website of the Year" by the American Business Association for his work with Nike. Corak serves on the board of SEMPO (Search Engine Marketing Professional Organization), helping drive the search industry’s trade group initiatives in research and best practices education. 

        

Cost details

Free to attend

Inquiries

Contact us at samuel.sorin@econsultancy.com

Event Details

Date
26th August 2014 (1:00pm – 2:00pm EDT)
Venue
Online (EST)
Duration
About 1 hour
Cost
Free

Sorry, this event is now sold out.