|Date||November 25 2004 (4:00pm – 6:00pm)|
|Venue||Ludgate House, London, United Kingdom|
|Duration||About 2 hours|
|Cost||Included with Enterprise subscription|
About the event
Circa. 12 attendees, no journalists, no audience, no sponsors, chaired and facilitated by E-consultancy.
We will be covering the following topics:
Web Measurement & Analytics
- Integrated web measurement and analysis: can you really reconcile all your measurement tools and data points?
- What should your e-commerce KPIs (key performance indicators) be? How are these evolving?
- Special Guest, Jim Sterne, talks about the nascent Web Analytics Association, its remit, what it hopes to achieve, where it’s at etc.
- Special Guest, Bryan Eisenberg, explains ‘persuasion architecture’ and how web analytics fits in (what works best, how qualitative and quantitative analysis work best together etc.).
Royal Mail, General Motors, Alliance & Leicester, Net-A-Porter.com, BCA (Book Club Associates), DoubleClick, Redeye, Webabacus, Speed-trap, Nedstat, Unique Digital, SBI Framfab, Issel.co.uk, FutureNow Inc.
To share knowledge, experiences, best practice and to network.
20 mins Arrive, Coffee and Registration
80 mins E-consultancy facilitates debate around key issues and trends
20 mins Follow up conversations / networking / close
+44 (0)20 7071 8612, firstname.lastname@example.org (subject line 'Roundtable bookings')