|Date||May 21 2013 (1:00pm – 2:00pm EDT)|
|Duration||About 1 hour|
About the event
In today's digital marketplace, a variety of marketing tactics are used to create brand awareness and drive lead or direct sales through online channels. This Econsultancy webcast will provide insight for integrating your company's email into your overall digital marketing program. You'll hear from speakers from an advertising agency, a brand advertisers and a email technology partner as they highlight different ways today's marketers are using email to augment and drive brand and sales, along with their other digital tactics.
From the agency perspective, you'll hear ways to strategically integrate email into your overall digital and traditional media plan, so no gaps exist in media during your quarterly campaigns, and that you're reaching the right target audience that's also learning about your brand and products from other owned, earned and paid digital mediums. In addition, you learn some simple techniques on ways to strengthen your email creative and message.
From the technology perspective, you'll hear why its important to use email solutions that integrate flawlessly with your CRM and CMS systems, so you can accurately track each email programs success and improve on your efforts – open rates, click thru and web tracking, and conversion rates – each time hit send on an email effort.
Last, you'll get the advertiser's perspective, and how they are integrated email into their overall marketing strategy to ensure consistent brand and product messaging remain in the market during a campaign window. Ways they ensure the marketing messaging is consistent in email, as it is across all marketing tactics, and the tools they use to track success and engagement with their company online store.
Attendees of this webcast will take away the following learnings:
- The importance of ensuring your email program is integrated and lockstep with your digital marketing efforts, as well as overall marketing program to ensure consistency in marketplace
- Ways to use email tools to track, and improve, each email program, to create the most impact for your company brand and online conversions
- Learnings from a top brand advertiser on their success in email marketing, they tools they used and why they integrate across their overall marketing program to ensure each campaign's success
Speakers' and panelists' profiles
Senior Manager of Content Marketing & Research | ExactTargetKyle Lacy is Senior Manager of Content Marketing & Research for ExactTarget, a leading provider of interactive marketing solutions. He is the author of three critically acclaimed books, Twitter Marketing for Dummies (2nd ed), Branding Yourself (2nd ed), and Social CRM. Prior to ExactTarget, Kyle co-founded a marketing technology company, helping over 350 clients build and deliver digital marketing experiences. You can follow him on Twitter at @kyleplacy or visit his blog at KyleLacy.com
EVP , Strategy | ethology
As Executive Vice President of Strategy, Mike Corak leads the strategic planning and agency services teams. An agency veteran, Mike has developed and implemented winning digital and integrated strategies for hundreds of companies; including Coca-Cola, ConAgra Foods, ConocoPhillips, FedEx, Fujitsu, Nike, Office Depot, and Walt Disney. Prior to ethology, Mike led the interactive services, strategy and client management at Off Madison Ave, serving a variety of Fortune 500 companies. Previously, he served as a senior strategic planner at iCrossing, working with most of the agency’s largest clients. Mike’s peers have recognized him for his results-oriented work. His awards include “Email Campaign of the Year” from the Email Experience Council (EEC) a division of the DMA, and “Best Consumer Products Website of the Year” by the American Business Association (ABA). Mike serves as a SEMPO (Search Engine Marketing Professional Organization) board member, helping drive the search and social industry’s trade group initiatives in research and education.
Who should attend?
Marketers looking for a concise, in-depth view into better understanding and implementing successful email marketing strategies and tactics.
Free to attend
Contact us: firstname.lastname@example.org