What do brands want from their agency? New Research

What do brands want from their agency? New Research

Event Details

Date
December 14 2017 (11:00am – 12:00pm EST)
Venue
Online (EST)
Duration
About 1 hour

This event is run in partnership with Econ WorkCast.

You will be taken to their website to complete your booking.

Book now

Overview

Virtually every business is under pressure to adapt to changing markets. For their agencies, there's a growing opportunity in helping them transform that's already valued at a quarter of a trillion dollars. Agencies’ participation depends on whether they themselves can adapt quickly enough to meet their clients’ emerging needs.

Join us on December 14, 2017 for a webinar on the future of agencies.

Econsultancy's VP of Research, Stefan Tornquist and IBM's Loren McDonald will discuss the findings from the report Partners in Transformation - What brand marketers need from agencies.

The report examines pain points and successful aspects of brand/agency relationships as they exist today, covering topics from employing agency assistance in customer experience management, to agencies' evolving role in data analytics and technology investment.

The webinar will explore some of the key topics of the research:
- Where do brands see their agencies adding value in customer experience management?
- Is there a role for agencies in sourcing, managing and benefiting from advanced marketing technology?
- How do brands view their agency relationships today?
- How are the most successful and forward leaning companies thinking about their agency relationships and how does that differ from the mainstream?

Webinar attendees will also be sent a full copy of Partners in Transformation, complimentary thanks to IBM Customer Engagement.

Join us on December 14, 2017 as we answer these questions, and yours.

Program

11:00am EST (0-40 minute live webinar, followed by Q&A session with our host)

Who should attend?

Anyone with an interest in marketing transformation & agency relations.

Cost details

Free to attend for the Econsultancy & IBM community

Inquiries

For further information please contact us on subs.support@econsultancy.com

Event Details

Date
December 14 2017 (11:00am – 12:00pm EST)
Venue
Online (EST)
Duration
About 1 hour

This event is run in partnership with Econ WorkCast.

You will be taken to their website to complete your booking.

Book now